Showing posts with label facebook marketing. Show all posts
Showing posts with label facebook marketing. Show all posts

6/29/10

Are Webinars effective marketing tools anymore?

The quick answer is "it depends." Depending on your company, business model, service or product, the key to a successful webinar is to offer valuable information to participants who are interested in giving up an hour of their work time to listen to you.
Before you choose to do a webinar, keep these tips in mind:

- Your target market will associate you with webinars quickly. If you decide to start hosting one webinar, you'll have to keep hosting them to become effective marketing tools and build a loyal following. Plan a series of topics and spread them accordingly over time to sustain interest.

- You must be willing and comfortable on a live web talking to a group of strangers you can't even see, hear them talk, or read their body language.

- Make sure your equipment works well so that the live feed is not interrupted. The last thing you want is technical issues interfering with your webinar.

- Be an authority of your subject matter. There are great webinars out there from self proclaimed gurus who know their topic well and offer quality tips to the participant. Stay on top of topics you can really develop a good Q&A at the end of your webinar, so that your audience can identify with you and your company should they need your services.

- Collect feedback. After the webinar, send a quick thank you email and find out from participants what they though. Offering a small incentive, such as a discount if you are charging a fee, can motivate participants to submit valuable feedback. Social media helps also, with Facebook and Twitter, especially.

Twitter @fuseideas
www.fuseideas.com

4/9/10

Fuseideas Launches YouFloral.com

Small Interactive Agency Spearheads Public Relations & Interactive Marketing Campaign for Innovative Floral Site

Our award winning small marketing and advertising agency has just launched YouFloral.com - a cutting edge floral website that is transforming the way customers send flowers in the industry!

Fuseideas is leading interactive marketing, social media and public relations efforts on behalf of www.YouFloral.com, a Mass based business that delivers the freshest flowers next day anywhere in the US, and is also the inventor of a unique personalization tool, called VaseExpressions™. A VaseExpression is a is a full-color, waterproof liner, which is secured inside an elegant glass vase. Customers can choose from a wide variety of attractive, seasonal vase designs, and then add a personal message, photo, or both, to send to their loved ones. The VaseExpression™ is timeless; once the recipient is finished with the flowers, the VaseExpression™ can be very easily removed from the vase. It then lies flat so it can be placed into a special frame, album, or scrapbook as a treasured keepsake.

Fuseideas’ CEO, Dennis Franczak anticipates great success with the YouFloral.com marketing campaign, “By harnessing the power of social media, along with utilizing traditional communication and public relations tactics, we believe that YouFloral’s message will spread virally far and wide, steadily building a loyal base of customers, while setting a cutting edge trend for true personalization in the flower buying experience,” said Mr. Franczak.

According to the agency, YouFloral will be utilizing social media extensively as part of its launch campaign, and will be publishing specials via Facebook, including an application to send free virtual flowers and VaseExpressions to friends. Already securing positive press by the agency, YouFloral is also expected to launch a blog on its website offering advice, seasonal tips, and exploring creative ways to enjoy flowers at their freshest.

About YouFloral
Massachusetts based YouFloral.com is the inventor and exclusive provider of VaseExpressions™, a new, patent-pending product that enables its customers to personalize and customize a floral vase. YouFloral emerges in the floral market and appeals to customers who want to fully personalize the traditional, thoughtful gesture of sending flowers to those who matter most by making their message timeless in a VaseExpression™. www.YouFloral.com Twitter@youfloral

Twitter@fuseideas / www.Facebook.com/fuseideas1