Fuseideas is launching a multi-platform campaign for ABC News NOW, according to Dennis Franczak, president of the Boston-based integrated advertising and interactive marketing agency. The campaign will run in Iowa from July 27th - August 30th.
Fuseideas created a campaign which included print ads, radio ads, and an online promotional component designed to support ABC News Now and its affiliate Mediacom in Iowa. In addition to the campaign materials, Fuseideas also deployed a street team at the Iowa State Fair to generate additional awareness. The campaign also had a sweepstakes element for participants with the grand prize being a trip to New York City to visit the set of Good Morning America, one of ABC News' flagship programs.
