2/13/13

Spotlight on: Audrey Huffenreuter


Fuseideas is proud to welcome Audrey Huffenreuter as Group Creative Director for our Bermuda Department of Tourism and Boston Harbor Hotel accounts. Audrey combines big-idea thinking with creative problem solving for Fuseideas’ clients, developing powerful and lasting brands.

During Huffenreuter’s 20+ year career in advertising she has helped build brands from the ground up as well as grow and maintain well established brands such as Verizon and MasterCard. From co-creating the Easy Button for Staples, which has sold more than 7.5 million buttons to producing award-winning Super Bowl commercials for Tide and MasterCard, Audrey has also provided pro bono work for the City of New York to help raise awareness to the epidemic of domestic violence affecting many women today. Her work has been recognized at numerous award shows and publications, which includes winning the Grand Prix at Cannes, the highest award for an advertising creative.

Prior to joining Fuseideas, Audrey was SVP Creative Director at Saatchi & Saatchi on Tide North America and SVP Group Creative Director at McCann Erickson on Verizon, Staples, Papermate and MasterCard. She began her career as an art director at Arnold Worldwide in Boston and has worked in Los Angeles, Austin and New York. With degrees in Advertising Design, Fashion Design and Illustration, creativity is in her blood and drives her goal of bringing creativity and innovative thinking to all aspects of integrated marketing communications for leading brands.

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2/4/13

Fuseideas Bermuda Client Showcased During Super Bowl XLVII


Fuseideas client, the Bermuda Department of Tourism, made an appearance in the third quarter of the Super Bowl… just as the game was getting interesting! The ad was featured on CBS | WBZ-TV in the Boston market.

Nicknamed the “Jewel of the Atlantic,” Bermuda showcased its pink sand beaches, stunning turquoise waters, and vibrant culture in two back-to-back commercials that dared viewers to daydream of an island getaway, while providing a refreshing escape amid Super Bowl ads shown year after year.  

“This was a big win for us, and especially for it to be in our hometown market, Boston,” said Fuseideas CEO Dennis Franczak.

Did someone say Super Bowl?


CEO Franczak was swept up in the Super Bowl conversation and shared some of his favorite ads in an interview with the Boston Herald.  Franczak names Hyundai “Kid's Football Team” and Audi’s “Bravery” commercials his top picks of the Super Bowl XLVII ads. As for Chrysler's Jeep ad featuring a patriotic theme addressing the U.S. troops and narration by Oprah Winfrey, Dennis commented that the commercial was ?the “universal dud” in his own home, with the ad lacking sincerity in its messaging

Learn more about what Fuseideas CEO thought about the Super Bowl ads of 2013: http://bostonherald.com/business/media_marketing/2013/02/some_ads_score_some_fumble

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