Public Relations Consumer Campaign Led by Maryanne Keeney Highlighted as an Industry Leading Program
SOMERVILLE, MA- June 4, 2009- Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced that the public relations campaign for Snip-its Corporation was awarded a Publicity Club of New England Bell Ringer Award for Product/Service Publicity: Consumer Campaign. The public relations work was led by Maryanne Keeney, owner of Maryanne Keeney Public Relations (www.mkpr.net), in conjunction with Fuseideas as it completed design, advertising and copywriting for Snip-its.
“We partnered with Maryanne and her colleague Didi Lutz because of her strong experience with consumer launch programs. We both had a similar vision of where we wanted to take Snip-its and how to promote its entrepreneurial founder,” said Dennis Franczak, CEO of Fuseideas. “Having worked with Maryanne and Didi before, they ensure that client messages are not only accepted by top media, but also reach deep with target audiences to influence behavior.”
Snip-its (www.snipits.com) is an innovative franchise of children’s hair salons with a branded entertainment concept. With its vibrant styled salons, custom cast of animated cartoon characters, interactive computer games, a 'Magic Box' and a complete line of hair care products specially formulated just for kids, Snip-its has changed the dynamic of children's hairdressing. It has turned a traditionally mundane and often unpleasant experience into a fun-filled, animated adventure. The public relations, marketing, design and advertising executed by Fuseideas and Maryanne Keeney Public Relations contributed to shaping the company’s appeal in a wide array of marketplaces and its growth to 67 locations nationwide.
“In my personal opinion, the public relations work completed in support of our Snip-its campaign was absolutely phenomenal,” said Franczak “We are honored that the folks at the Publicity Club of New England thought so as well.”The Bell Ringer adds to the landslide of praise that Fuseideas, a three-year-old agency has been awarded. In 2008, the company received two prestigious Silver Mark Awards for its creative design work for Comcast and HBO. In 2006, Fuseideas also won another New England Publicity Club Bell Ringer award for Decathalon and was selected for the NAMIC award for its multicultural marketing for work completed on behalf of Comcast.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
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