SOMERVILLE, MA- March 30, 2009- Fuseideas, a premier full-service advertising, interactive and public relations organization, announced that it has added Laura Ackerman as new member of the management team. As Director of Public Relations, Ackerman is charged with management and growth of all factors of the public relations department, from client service to business development and resource management.
Ackerman brings over a decade of experience in the public relations field representing companies in high technology, social media and consumer market segments. Most recently, she was Senior Public Relations Manager at Kel & Partners, a leading Web 2.0 agency. There she led the 2007-2008 award-winning Burst Media campaign and public relations efforts for companies like Iconoculture and BizUnite.
“Laura is a valuable addition to the team, and a big win for our organization,” said Dennis Franczak, CEO and founder of Fuseideas. “Her deep expertise in public relations will be a critical component in our ability to continue to grow as a true full service shop, with a full scope of marketing services.”
Prior to Kel & Partners, Ackerman was an Account Supervisor at Schwartz Communications, a large, privately-held public relations firm. Ackerman joined Schwartz in 1999 and was promoted numerous times during her tenure. Her expertise at Schwartz was in open source software, application development, virtualization, security, wireless and telecommunications. Ackerman began her career as a client associate at Peter Arnold Associates.
Throughout her career, Ackerman has placed thousands of stories in all mediums: print, online, television and new media. She has placed clients in an array of publications, ranging from the Wall Street Journal, Boston Globe, Newsweek, US News & World Report, to Vanity Fair, Entertainment Weekly, and the Associated Press, FOX News and MSNBC Power Lunch.
Ackerman holds an MBA in Business Ethics from Bentley College’s McCallum Graduate School of Business. She graduated cum laude from Brandeis University with a BA in Art History.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has an extensive amount of cable marketing experience, and have worked with a brand-name companies like Disney, Comcast, ESPN, Reebok, HBO and Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
