“We were very excited to partner with the people at Reebok to help support this campaign,” Franczak said. “We wanted to create a site where users could easily see the benefits of the product and how fun the shoe actually is. We felt the shoe itself really told the story for us.”
Fuseideas created a website (talkkrazy.com ) for Reebok that supported a print campaign. They also partnered with Buddy Media on a Facebook application which allows users to smack talk their friends in Facebook. The site has many features, including one where users are able to "smack talk" and send e-cards to their friends who in turn recieve an email with the message written onto the shoe. In addition to the email feature, users can also turn the shoe 360 degrees as well as see how the shoe looks in different color combinations. The site also has a store locator which will help users determine where they can purchase the shoe. There are also numerous videos on the site with young players talking about the product. One of the videos also features Jason Terry of the Dallas Mavericks.
