NEW YORK, March 23, 2012 – Bermuda’s Minister of Business Development and Tourism, The Hon. Wayne L. Furbert, JP, MP, named Fuseideas, as the Bermuda Department of Tourism’s (BDOT) advertising agency of record in North America. The Boston-based agency won the account, with an estimated budget of $13 million, after a competitive bid process.
According to Furbert, Fuseideas impressed the search committee with an in-depth marketing solution to drive tourism that included a mix of segmentation, media, technology, creative and social marketing, all seamlessly brought together. The marketing solution, along with Fuseideas' overall experience in tourism marketing (including Maine Office of Tourism, Collette Vacations, Massachusetts Office of Travel and Tourism, and Visit Florida) made the agency stand out.
“We are very excited for Fuseideas to bring their energy, creativity and experience to Bermuda,” said Furbert. “They will work closely with our Department of Tourism team to develop an eye-catching campaign that will differentiate Bermuda and put us top of mind with our target audience.”
According to Dennis Franczak, Founder CEO of Fuseideas, campaign elements for BDOT will include breakthrough creative across all channels, advanced mobile and web technology, in-depth analytics and campaign optimization and social marketing integration. Work is expected to break in May. Sixty five percent of tourists to Bermuda come from Boston and the tri-state area of New York, therefore the account win will have a financial impact on the region's media business.
"Our creativity infused with technology is ready to attract more visitors to the pink sand beaches of Bermuda, and we look forward to engaging the entire island when launching this authentic Bermudian campaign,” said Franczak. "Boston has always had a love affair with Bermuda as a vacation destination, which makes the win more meaningful to Fuseideas and our region."
Fuseideas is a 50-person international agency with its main headquarters in Boston, with offices in Prague, Portland, Maine and Los Angeles. Areas of expertise include tourism, economic development, higher education, retail and lifestyle, multicultural, youth and sports and entertainment marketing. Current clients include Adidas, BDOT, ESPN, Massachusetts State Lottery, HBO Latin America and Univision, Verizon Wireless and Virginia Commonwealth University.
About Bermuda
Just under two hours from East Coast gateway cities, Bermuda stretches for 21 miles along turquoise waters and is surrounded by a 200-square-mile coral reef plateau. The destination’s accommodations range from luxury resorts to intimate guest cottages and family-run inns, all incorporating the sophistication and hospitality unique to the Bermuda experience. The island includes more than 150 restaurants to fit any traveler’s budget, from simple and inexpensive to elegant and special dining. Bermuda’s diverse activities offer an array of vacation options all year round, including more wreck dives than anywhere else in the world, more golf per square mile than anywhere else in the world, world-renowned deep sea fishing, world-class spas and smooth pink beaches.
About Fuseideas
Fuseideas, headquartered in Boston, is a marketing communications agency focused on engagement infused with breakthrough creative, technology and analytics. With billings of $50MM, the international full-service evolved agency has offices in Boston, Los Angeles, Portland (Maine) and Prague. Clients include Adidas, Bermuda Department of Tourism, National Geographic/Cengage, RSA, EMC, ESPN, Bozzuto, Massachusetts State Lottery, Massport, HBO Latin America and Univision.
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Bermuda Department of Tourism Contacts:
Terence Gallagher / Susannah Gregory Whitehead
Lou Hammond & Associates
Tel: (212) 308-8880; Fax: (212) 891-0200
E-mail: terryg@lhammond.com / susannahg@lhammond.com
Rebecca Sullivan PR
617-501-4010/781-326-1996
rebecca@rsullivanpr.com
