Fuseideas wins contract with Metropolitan Nashville Airport Authority

FOR IMMEDIATE RELEASE

Fuseideas wins contract with Metropolitan Nashville Airport Authority

Fuseideas to rebuild and design new interactive website for Metropolitan Nashville Airport Authority


SOMERVILLE, MA- January 18, 2012- Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced they will be completing a website redesign for the Metropolitan Nashville Airport Authority. This work will include rebuilding the website and moving it into Sharepoint 2010 as the CMS.

Fuseideas will complete a redesign of all aspects of the Metropolitan Nashville Airport Authority’s websites for Nashville International and John C. Tune. The work will include information and technical architecture, graphic design and analytics. Fuseideas will work with The KVBPR team, who will manage day-to-day operations from Nashville and oversee on-site meetings with MNAA representatives. The project is in the beginning stages, with a goal completion date set for March 2012.
“We are thrilled to add Metropolitan Nashville Airport Authority to our client list, and redesign the website for an easier user experience, interactive additions and a brand new overall look and feel” said Dennis Franczak, President and CEO of Fuseideas.

The new website will feature a number of new items including interactive terminal maps, real time parking information, more robust flight tracking, and better support for vendors to promote their products. The new website will also feature events and arts programs that go on at the airport.

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About the Metropolitan Nashville Airport Authority

The Metropolitan Nashville Airport Authority (MNAA) is a vibrant, self-supporting entity serving Music City and the Mid-South. The MNAA owns and operates Nashville International (BNA) and John C. Tune Airports (JWN), which provide an essential service to the region and make the area a great place to work, play and live.

Serving as the first and last impression for potential business partners and tourists, BNA truly reflects Music City through year-round live musical entertainment, outstanding customer service, and local food and retail favorites. This adds up to the Nashville Airports Experience: providing great airports for passengers, partners and employees.
www.flynashville.com

About Fuseideas

Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency for brands seeking relevance, growth and longevity in a constantly changing world. Fuseideas’ client experience includes Adidas, Disney, Massport, Comcast, NBCUniversal, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas’ work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com

Contact Information:
Aidan Bradley
Director of Public Relations
Fuseideas
617-667-5800
abradley@fuseideas.com

Fuseideas wins contract with The Massachusetts Lottery for ‘$10 Million Raffle Ticket’ TV Campaign to begin December 26th, 2011

FOR IMMEDIATE RELEASE

Contact Information:
Aidan Bradley
Director of Public Relations
Fuseideas
617-667-5800
abradley@fuseideas.com


Fuseideas wins contract with The Massachusetts Lottery for ‘$10 Million Raffle Ticket’ TV Campaign to begin December 26th, 2011


SOMERVILLE, MA- December 22, 2011- Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced they won a competitive bid to provide stewardship of the Massachusetts Lottery’s $10 Million Raffle TV campaign which will run between December 26th and December 31st, 2011.

Acknowledging that ticket sales for the $10 Million Raffle were falling slightly behind expectations, the Lottery sought to expand its awareness ad campaign on the new game offering during the final week of sales to include television. The raffle drawing will take place on Sunday, January 1, 2012.

The Massachusetts State Lottery Commission approved a $75,000 contract earlier this week with Fuseideas to provide creative and media buying services for the campaign that will include as many as 90 15-second spots between Dec. 26 and Dec. 31 on various TV stations across the state, including: WBZ, WCVB, WHDH and WFXT in the Boston market, as well as ABC, FOX, CBS and WWLP in the Springfield market.

“We are ecstatic to take on the Massachusetts $10 Million Raffle ticket TV campaign working collaboratively with The Mass State Lottery to increase ticket sales for the drawing on January 1, we hope to work with The Massachusetts Lottery on many projects moving forward” said Dennis Franczak, President and CEO of Fuseideas.

The Massachusetts $10 Million Raffle is a new limited-time offering that will award one $7 million grand prize and million of dollars more in a New Year’s Day drawing. Each Massachusetts $10 Million Raffle ticket cost $20 and will be sold at all 7,400 Lottery’s retailers statewide until Saturday, December 31st at 11:59 pm, unless the game’s limited-run of one million tickets sell out before the scheduled end date. For more information on the Massachusetts $10 Million Raffle visit a local Lottery retailer or www.masslottery.com.



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About Massachusetts State Lottery
For the last 40 years, the Massachusetts Lottery has entertained players throughout the state with its innovative games and unmatched prizes. On March 22, 1972, the Lottery launched its inaugural offering - “The Game” – a weekly jackpot game and in May 1974 became the first state to sell Instant Lottery Tickets.

Today with four in-state draw games, two multi-state jackpot games, and the industry's most robust instant ticket portfolio, the Massachusetts Lottery is one of the most successful lotteries in the world and is a leader in lottery gaming innovation in the United States. Last year, the Lottery had total sales of $4.4 billion, awarded over $3 billion in prizes to players, and returned nearly $900 million in local aid to the Commonwealth's 351 cities and towns.

The Lottery has a network of more than 7,400 retailers across the state who sell games, including instant "scratch" tickets, jackpot game tickets and Keno. Headquartered in Braintree, and with four regional offices across the state, the Massachusetts Lottery is a division of the State Treasury.


About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency for brands seeking relevance, growth and longevity in a constantly changing world. Fuseideas’ client experience includes Adidas, Disney, Massport, Comcast, NBCUniversal, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas’ work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com

Fuseideas wins PROMAX Silver Award for Best Interactive Website for NHL Beard-A-Thon® with partner CENERGY

SOMERVILLE, MA- December 5, 2011- Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced they were recognized as one of the 2011 PROMAX BDA Award winners. Fuseideas received a PROMAX Silver Award for Best Interactive Website for their work with CENERGY on the NHL Beard-A-Thon campaign.

PROMAXBDA Local selected the 2011 winners for the most outstanding promotion, marketing and design work in local broadcast. Winners were selected through a jury of their peers through a series of online and in-person judging panels and were announced on Tuesday, November 15, 2011 in New York City.

Fuseideas and CENERGY worked together on the campaign to create a fundraising approach that builds on an established tradition of the playoff season: the playoff beard. The Beard-A-Thon was created as a challenge for NHL fans. Fans would grow a beard to support not only their team in the Stanley Cup, but also their team’s associated charity. Together the companies developed all aspects of the web presence - social media, online PR, banners, and the design and deployment of all of the team websites.

“It is an honor to receive such a prestigious award from PROMAX. We could not have done it without our partner CENERGY, whom we worked extremely closely with to garner the success on the program. Beard-A-Thon is an interactive and exciting way to get hockey fans engaged with their teams for a great cause. We look forward to many more improvements to come on the program in coming years,” said Dennis Franczak, President and CEO of Fuseideas.

The PROMAX Award adds to the landslide of praise that Fuseideas has been awarded. The company received two prestigious Silver Mark Awards for its creative design work for Comcast and HBO. Fuseideas was named in the Top 10 New England-based web development firms by Boston Business Journal, with numerous awards for web development, as well as named by iMediaConnection as a national Top 10
“Creative agency to watch” in 2009. In addition Fuseideas has been the winner of numerous creative awards, most recently for a consumer DM campaign for Comcast International and a B2B DM campaign for HBO Latin America. Fuseideas was also the winner of two Bell Ringers for excellence in Public Relations and social media marketing.


About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency for brands seeking relevance, growth and longevity in a constantly changing world. Fuseideas’ client experience includes Adidas, Disney, Massport, Comcast, NBCUniversal, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas’ work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com

About Cenergy Marketing & Communications, LLC
Cenergy Marketing & Communications is a full-service brand-activation firm specializing in sports, entertainment and lifestyle marketing. In addition to traditional advertising, CENERGY delivers event marketing, interactive, sales promotion and sponsorship-activation services to clients. To learn more about CENERGY, visit www.activatingbrands.com.

About PromaxBDA
PromaxBDA (promaxbda.org) is a global, non-profit association dedicated to
being the leading resource for education, community, creative inspiration and
career development for marketing, promotion and design professionals within the
entertainment/information industry. PromaxBDA’s mission is to lead the
conversation about the role that marketing, promotion and design play in the value of
media across content platforms. With a combined membership of more than
3,000 companies and individuals drawn from more than 70 countries,
PromaxBDA is a truly international organization uniting the individuals.

Contact Information:
Aidan Bradley
Director of Public Relations
Fuseideas
617-667-5800
abradley@fuseideas.com

Fuseideas keeps cutting edge marketing in Somerville

On September 18, 2011, in Latest News, by The News Staff

Fuseideas’ Dennis Franczak has his finger on the pulse of modern media.By Andrew Firestone

There is a saying that those who cannot adapt fall by the wayside, and in this tumultuous age of global marketing, Fuseideas of Davis Square in Somerville has taken that ball and ran with it. Founded in 2006 by Dennis Franczak of Medford, Fuesideas has quickly grown into a social-media powerhouse, representing clients as luminary as ESPN, Adidas, the Boston Bruins, and HBO Latino.


Combining sophisticated social-media and Internet marketing with a hip postmodern sense of consumer demand, Fuseideas stands poised to capitalize on the increasing viability of corporate marketing, even in an age where that sector has become harder to pin down.

“What you are finding today is you are finding a whole generation of people today, worldwide who are becoming increasingly distracted by different things,” said Franczak. “They watch TV on their iPads. They use their mobile phones to read on the Internet.”

“So now that you have all these different ways of reaching audiences, it becomes increasingly important that what you do is you offer a client choices and you put together a smart plan that recognizes how consumer behavior works,” he said. “It could include social media, it will still include television and print, possibly, it will certainly include online.”

One such campaign included the “Bruins fan rules” which appeared in television commercials created by Mullen ad agency. Approached to do an online component, Fuseideas created a tournament where fans could create their own rules and vote on their favorites. One such one was, “never tuck in your Bruins jersey, unless you’re going to church.” At the end of a huge tournament the winner received season tickets and a slew of prizes.

“What we try to do is give clients a holistic set of solutions that let them do all of these different things,” said Franczak.

When asked how the company was able to keep ahead of the competition, Franczak said that it was always important to remember that servicing your existing clientele was the best way of keeping up steam.

“A lot of business owners will tell you that your best customer base is through your current customers,” he said. “Our client list is world-renowned.”

Franczak was also proud of another aspect of his corporate headquarters, mainly that it sat right in Somerville’s own Davis Square.

“Why is Fuseideas in Somerville? It’s a great question, right? I just think Davis Square fits Fuesideas as an agency. Clients like to come here. They like to go to Redbones, they love going to the Foundry. Somerville and Davis Square is kind of a hip place, and we’re kind of a hip agency. It allows us to convey that atmosphere and that brand that we like. “

“I don’t feel any need to have a Boston zip code. Most of our clients aren’t even from around here so it doesn’t matter. We love Somerville and we’re going to be here for a while.”

Follow Fuseideas on facebook at www.facebook.com/fuseideas1, or on twitter at twitter.com/fuseideas.

The Power of the Purse: Fundraising Event

Fundraising Event to Assist Underprivileged Women and Girls

Lowell, MA - September 20, 2011- Purses have power in Lowell on October 13th, 2011. The Women Working Wonders Fund (WWWF), a Lowell-based non-profit that supports programs to help women and girls, is hosting the Power of the Purse, a designer purse and specialty bag fashion show, which will include a raffle and auction on Thursday, October 13, 2011 at 6 pm at the UMass Lowell Inn and Conference Center, 50 Warren Street, Lowell, MA.

Over 30 purses will take center stage that night which will include a fashion show by platinum sponsor Bloomingdale’s and a live designer purse auction with Chris Willis, Bloomingdale's Divisional Manager of Women's Designer Clothing as auctioneer. Stylish bags have been donated by local retailers such as Nordstrom Burlington and Neiman Marcus Natick and celebrity Gisele Bundchen, the supermodel wife of favorite New England Patriot Tom Brady.

“We are thrilled to be hosting the 1st annual Power of the Purse event on October 13th, 2011. Getting women together over a common interest such as fashion is a great way to make a difference in the community, and raise awareness for the Women Working Wonders Fund,” says Amy Werner, Senior Vice President/Retail Banking, The Lowell Five Cent Savings Bank and event co-chair.

A volunteer group of 13 women have made this event possible by coming together and raising money and awareness for The Women Working Wonders Fund. 100% of proceeds will go directly to the Women Working Wonders Fund endowment which provides grants for programs for underprivileged women and girls in the Lowell area. The Women Working Wonders Fund has helped fund such programs as: a career training program for homeless women at the Lowell Transitional Living Center; an anti-bullying program through the Boy and Girls Club of Greater Lowell; and respite relief for female caregivers of Alzheimer’s patients through The Community Family. Platinum sponsors are Bloomingdale’s and Nancy L. Donahue. Other sponsors are Anton's Cleaners, Fuseideas, Enterprise Bank, and Saints Medical Center.

For tickets, information, or sponsorship opportunities please contact Jennifer Hanson at 978-866-8770 or visit www.womengreaterlowell.org

About The Women Working Wonders Fund
The Women Working Wonders Fund is a 501 (c) 3 organization and a permanently endowed fund within the Greater Lowell Community Foundation (GLCF). Since its inception six years ago, through donations, fund raising, and collective philanthropy, the Fund has disbursed grants to local non-profits that assist the needs and issues of women and girls in the community.

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Press Contact Information: Aidan Bradley, Director of Public Relations, Fuseideas 617-776-5800