Fuseideas client, the Bermuda Department of Tourism, made an appearance in the third quarter of the Super Bowl… just as the game was getting interesting! The ad was featured on CBS | WBZ-TV in the Boston market.
Nicknamed the “Jewel of the Atlantic,” Bermuda showcased its pink sand beaches, stunning turquoise waters, and vibrant culture in two back-to-back commercials that dared viewers to daydream of an island getaway, while providing a refreshing escape amid Super Bowl ads shown year after year.
“This was a big win for us, and especially for it to be in our hometown market, Boston,” said Fuseideas CEO Dennis Franczak.
Did someone say Super Bowl?
CEO Franczak was swept up in the Super Bowl conversation and shared some of his favorite ads in an interview with the Boston Herald. Franczak names Hyundai “Kid's Football Team” and Audi’s “Bravery” commercials his top picks of the Super Bowl XLVII ads. As for Chrysler's Jeep ad featuring a patriotic theme addressing the U.S. troops and narration by Oprah Winfrey, Dennis commented that the commercial was ?the “universal dud” in his own home, with the ad lacking sincerity in its messaging
Learn more about what Fuseideas CEO thought about the Super Bowl ads of 2013: http://bostonherald.com/business/media_marketing/2013/02/some_ads_score_some_fumble
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