(Somerville, MA) June 24, 2010 -- Fuseideas has created and executed a successful Hispanic Affiliate trade campaign for Univision for creative delivery of the 2010 FIFA World Cup.
Via the landing page www.univisionshotatglory.com that was built, Univision was able to uniquely deliver the World Cup games on all three networks in HD, On Demand and Online. Those who registered on the website received promotional gifts (a soccer ball, while supplies last) from Univision Networks.
The interactive campaign named “The Highest Definition Of Glory,” referring to the 2010 FIFA World Cup, was published in print and online, including Multichannel Merchant.
Our idea was to roadblock the entire site so we owned all the ads on the site. We are doing this on very finite days in the campaign and it has proven to be very effective.
The campaign will run through the World Cup and Univision has already garnered positive campaign results and notoriety in the business press.
