FOR IMMEDIATE RELEASE
Contact Information:
Aidan Bradley
Director of Public Relations
Fuseideas
617-667-5800
abradley@fuseideas.com
Fuseideas wins contract with The Massachusetts Lottery for ‘$10 Million Raffle Ticket’ TV Campaign to begin December 26th, 2011
SOMERVILLE, MA- December 22, 2011- Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced they won a competitive bid to provide stewardship of the Massachusetts Lottery’s $10 Million Raffle TV campaign which will run between December 26th and December 31st, 2011.
Acknowledging that ticket sales for the $10 Million Raffle were falling slightly behind expectations, the Lottery sought to expand its awareness ad campaign on the new game offering during the final week of sales to include television. The raffle drawing will take place on Sunday, January 1, 2012.
The Massachusetts State Lottery Commission approved a $75,000 contract earlier this week with Fuseideas to provide creative and media buying services for the campaign that will include as many as 90 15-second spots between Dec. 26 and Dec. 31 on various TV stations across the state, including: WBZ, WCVB, WHDH and WFXT in the Boston market, as well as ABC, FOX, CBS and WWLP in the Springfield market.
“We are ecstatic to take on the Massachusetts $10 Million Raffle ticket TV campaign working collaboratively with The Mass State Lottery to increase ticket sales for the drawing on January 1, we hope to work with The Massachusetts Lottery on many projects moving forward” said Dennis Franczak, President and CEO of Fuseideas.
The Massachusetts $10 Million Raffle is a new limited-time offering that will award one $7 million grand prize and million of dollars more in a New Year’s Day drawing. Each Massachusetts $10 Million Raffle ticket cost $20 and will be sold at all 7,400 Lottery’s retailers statewide until Saturday, December 31st at 11:59 pm, unless the game’s limited-run of one million tickets sell out before the scheduled end date. For more information on the Massachusetts $10 Million Raffle visit a local Lottery retailer or www.masslottery.com.
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About Massachusetts State Lottery
For the last 40 years, the Massachusetts Lottery has entertained players throughout the state with its innovative games and unmatched prizes. On March 22, 1972, the Lottery launched its inaugural offering - “The Game” – a weekly jackpot game and in May 1974 became the first state to sell Instant Lottery Tickets.
Today with four in-state draw games, two multi-state jackpot games, and the industry's most robust instant ticket portfolio, the Massachusetts Lottery is one of the most successful lotteries in the world and is a leader in lottery gaming innovation in the United States. Last year, the Lottery had total sales of $4.4 billion, awarded over $3 billion in prizes to players, and returned nearly $900 million in local aid to the Commonwealth's 351 cities and towns.
The Lottery has a network of more than 7,400 retailers across the state who sell games, including instant "scratch" tickets, jackpot game tickets and Keno. Headquartered in Braintree, and with four regional offices across the state, the Massachusetts Lottery is a division of the State Treasury.
About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency for brands seeking relevance, growth and longevity in a constantly changing world. Fuseideas’ client experience includes Adidas, Disney, Massport, Comcast, NBCUniversal, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas’ work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
12/22/11
12/5/11
Fuseideas wins PROMAX Silver Award for Best Interactive Website for NHL Beard-A-Thon® with partner CENERGY
SOMERVILLE, MA- December 5, 2011- Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced they were recognized as one of the 2011 PROMAX BDA Award winners. Fuseideas received a PROMAX Silver Award for Best Interactive Website for their work with CENERGY on the NHL Beard-A-Thon campaign.
PROMAXBDA Local selected the 2011 winners for the most outstanding promotion, marketing and design work in local broadcast. Winners were selected through a jury of their peers through a series of online and in-person judging panels and were announced on Tuesday, November 15, 2011 in New York City.
Fuseideas and CENERGY worked together on the campaign to create a fundraising approach that builds on an established tradition of the playoff season: the playoff beard. The Beard-A-Thon was created as a challenge for NHL fans. Fans would grow a beard to support not only their team in the Stanley Cup, but also their team’s associated charity. Together the companies developed all aspects of the web presence - social media, online PR, banners, and the design and deployment of all of the team websites.
“It is an honor to receive such a prestigious award from PROMAX. We could not have done it without our partner CENERGY, whom we worked extremely closely with to garner the success on the program. Beard-A-Thon is an interactive and exciting way to get hockey fans engaged with their teams for a great cause. We look forward to many more improvements to come on the program in coming years,” said Dennis Franczak, President and CEO of Fuseideas.
The PROMAX Award adds to the landslide of praise that Fuseideas has been awarded. The company received two prestigious Silver Mark Awards for its creative design work for Comcast and HBO. Fuseideas was named in the Top 10 New England-based web development firms by Boston Business Journal, with numerous awards for web development, as well as named by iMediaConnection as a national Top 10
“Creative agency to watch” in 2009. In addition Fuseideas has been the winner of numerous creative awards, most recently for a consumer DM campaign for Comcast International and a B2B DM campaign for HBO Latin America. Fuseideas was also the winner of two Bell Ringers for excellence in Public Relations and social media marketing.
About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency for brands seeking relevance, growth and longevity in a constantly changing world. Fuseideas’ client experience includes Adidas, Disney, Massport, Comcast, NBCUniversal, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas’ work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
About Cenergy Marketing & Communications, LLC
Cenergy Marketing & Communications is a full-service brand-activation firm specializing in sports, entertainment and lifestyle marketing. In addition to traditional advertising, CENERGY delivers event marketing, interactive, sales promotion and sponsorship-activation services to clients. To learn more about CENERGY, visit www.activatingbrands.com.
About PromaxBDA
PromaxBDA (promaxbda.org) is a global, non-profit association dedicated to
being the leading resource for education, community, creative inspiration and
career development for marketing, promotion and design professionals within the
entertainment/information industry. PromaxBDA’s mission is to lead the
conversation about the role that marketing, promotion and design play in the value of
media across content platforms. With a combined membership of more than
3,000 companies and individuals drawn from more than 70 countries,
PromaxBDA is a truly international organization uniting the individuals.
Contact Information:
Aidan Bradley
Director of Public Relations
Fuseideas
617-667-5800
abradley@fuseideas.com
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