The quick answer is "it depends." Depending on your company, business model, service or product, the key to a successful webinar is to offer valuable information to participants who are interested in giving up an hour of their work time to listen to you.
Before you choose to do a webinar, keep these tips in mind:
- Your target market will associate you with webinars quickly. If you decide to start hosting one webinar, you'll have to keep hosting them to become effective marketing tools and build a loyal following. Plan a series of topics and spread them accordingly over time to sustain interest.
- You must be willing and comfortable on a live web talking to a group of strangers you can't even see, hear them talk, or read their body language.
- Make sure your equipment works well so that the live feed is not interrupted. The last thing you want is technical issues interfering with your webinar.
- Be an authority of your subject matter. There are great webinars out there from self proclaimed gurus who know their topic well and offer quality tips to the participant. Stay on top of topics you can really develop a good Q&A at the end of your webinar, so that your audience can identify with you and your company should they need your services.
- Collect feedback. After the webinar, send a quick thank you email and find out from participants what they though. Offering a small incentive, such as a discount if you are charging a fee, can motivate participants to submit valuable feedback. Social media helps also, with Facebook and Twitter, especially.
Twitter @fuseideas
www.fuseideas.com
6/17/10
Making Email Marketing better
It's true that we've moved on from email marketing from the days of Constant Contact. While social media have revolutionized the marketing approach to email, not all is lost. Improvement is key. Here are some pointers:
- Go through your database regularly and comb the emails to find the best ones to reach out to.
- Learn to personalize emails as much as possible. Don't blind send emails to people, they get too much junk already.
- Use the KIS approach: keep it simple. Period.
- Use an easy call for action. Don't overload with rules and exceptions. Either you are offering good value that makes sense to your customers, or the email goes to trash
- Don't send too many emails. Once a month is plenty these days. It's enough to stay in touch and keep your brand in the front of your customers' minds.
- Reply personally. If you get a direct response from one of your mass emails, respond promptly and address questions efficiently. Part of successful marketing is assigning value in customer relationships.
At Fuseideas, we implement e-newsletters and e-blasts with a strategic approach that is part of our client's integrated marketing communications campaign. E-mail can only get your so far, but it is still worth adding to your mix.
www.fuseideas.com
- Go through your database regularly and comb the emails to find the best ones to reach out to.
- Learn to personalize emails as much as possible. Don't blind send emails to people, they get too much junk already.
- Use the KIS approach: keep it simple. Period.
- Use an easy call for action. Don't overload with rules and exceptions. Either you are offering good value that makes sense to your customers, or the email goes to trash
- Don't send too many emails. Once a month is plenty these days. It's enough to stay in touch and keep your brand in the front of your customers' minds.
- Reply personally. If you get a direct response from one of your mass emails, respond promptly and address questions efficiently. Part of successful marketing is assigning value in customer relationships.
At Fuseideas, we implement e-newsletters and e-blasts with a strategic approach that is part of our client's integrated marketing communications campaign. E-mail can only get your so far, but it is still worth adding to your mix.
www.fuseideas.com
6/9/10
FUSEIDEAS HIRES NEW VP OF CLIENT SERVICES
SOMERVILLE, MA – June 8, 2010 – Fuseideas, a premier full-service advertising, interactive and public relations agency, has added Traci Bergan-deBakker as a new member of the management team. As a VP of Client Services and Media Director, Bergan-deBakker is charged with overseeing all agency accounts and manage the interactive team on an array of projects.
Proficient in Spanish, Bergan-deBakker brings over a decade of experience in the integrated marketing communications in her new role at Fuseideas. She started her career at Deutsch Inc. in New York City, where she worked as a Media Planner for Mitsubishi and Reflect.com. She then accepted a position at Universal McCann in San Francisco as a Multi-National Media Planner for Microsoft. After moving to Boston in 2004, she joined The VIA Group, working with clients including HP Hood, TD Banknorth, WilmerHale, Silverstein Properties, and CBS Radio. Most recently, Bergan-deBakker lead the CoCo Key Water Resort marketing department as the in-house Director of Marketing, managing both their Boston and Fitchburg, MA locations, along with an array of portfolio-wide marketing initiatives.
“Traci’s client approach and media expertise is what we are looking for at Fuseideas, especially as we grow our agency in the face of a new decade. I am excited to bring her on board with the rest of our team as the VP of Client Services and Media Director.” said Dennis Franczak, CEO and founder of Fuseideas. “Her knowledge and experience with international brands provides our agency with a window to new opportunities for growth and new business.”
Bergan-deBakker holds as a Bachelor degree in Business Management and Spanish from Gettysburg College.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog:
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Proficient in Spanish, Bergan-deBakker brings over a decade of experience in the integrated marketing communications in her new role at Fuseideas. She started her career at Deutsch Inc. in New York City, where she worked as a Media Planner for Mitsubishi and Reflect.com. She then accepted a position at Universal McCann in San Francisco as a Multi-National Media Planner for Microsoft. After moving to Boston in 2004, she joined The VIA Group, working with clients including HP Hood, TD Banknorth, WilmerHale, Silverstein Properties, and CBS Radio. Most recently, Bergan-deBakker lead the CoCo Key Water Resort marketing department as the in-house Director of Marketing, managing both their Boston and Fitchburg, MA locations, along with an array of portfolio-wide marketing initiatives.
“Traci’s client approach and media expertise is what we are looking for at Fuseideas, especially as we grow our agency in the face of a new decade. I am excited to bring her on board with the rest of our team as the VP of Client Services and Media Director.” said Dennis Franczak, CEO and founder of Fuseideas. “Her knowledge and experience with international brands provides our agency with a window to new opportunities for growth and new business.”
Bergan-deBakker holds as a Bachelor degree in Business Management and Spanish from Gettysburg College.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog:
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6/7/10
Camp Waziyatah Welcomes Fuseideas as First Agency
Camp Waziyatah, located in Waterford, Maine, has selected Fuseideas as its first agency of record.
Fuseideas has been tasked to work on a variety of assignments including theater ads, print, online, social media and public relations for the Camp, which is located on 130 acres of beautiful woods and fields bordering a privately owned, spring-fed lake at the head of the Sebago Lake watershed in Maine.
Fuse is working with new Owners / Directors Greg and Mitch Parker, who host boys and girls from all over the world come to the grounds affectionately known as “Camp Wazi”. Camp Waziyatah, www.wazi.com, has been open for the past 89 summers, and offers campers over 40 activities.
“We are excited to be working with Fuseideas on this marketing communications initiative,” said the Parker Brothers. “We believe that an integrated approach with interactive and traditional media will provide us with the exposure we need for our potential campers at Wazi.”
About Camp Waziyatah
Summer lasts forever at Wazi! Since 1920, Camp Waziyatah has been helping kids ages 7-17 achieve personal growth and create positive peers relationships that last a lifetime. The camp offers the highest counselor-to-camper ratio in the country, and offers over 40 activities for kids, from archery to wakeboarding. www.wazi.com
Fuseideas has been tasked to work on a variety of assignments including theater ads, print, online, social media and public relations for the Camp, which is located on 130 acres of beautiful woods and fields bordering a privately owned, spring-fed lake at the head of the Sebago Lake watershed in Maine.
Fuse is working with new Owners / Directors Greg and Mitch Parker, who host boys and girls from all over the world come to the grounds affectionately known as “Camp Wazi”. Camp Waziyatah, www.wazi.com, has been open for the past 89 summers, and offers campers over 40 activities.
“We are excited to be working with Fuseideas on this marketing communications initiative,” said the Parker Brothers. “We believe that an integrated approach with interactive and traditional media will provide us with the exposure we need for our potential campers at Wazi.”
About Camp Waziyatah
Summer lasts forever at Wazi! Since 1920, Camp Waziyatah has been helping kids ages 7-17 achieve personal growth and create positive peers relationships that last a lifetime. The camp offers the highest counselor-to-camper ratio in the country, and offers over 40 activities for kids, from archery to wakeboarding. www.wazi.com
6/1/10
Agency of the Future
We're in a new decade and the emerging trend of social media are dictating how we market to audiences. The viral factor is directly influenced by the popularity of the mob social networks, which are still called the big three: Facebook, LinkedIn and Twitter.
As these evolve, so do marketing and advertising tactics. Responsiveness to the fickle nature of the new, rich media is just as important as creativity.
The agency of the future must be a strong force fighting along with the constant changes, adapting to new technologies and learning to continuously converge of digital media in traditional campaigns.
Once agencies learn how to maintain a balance between understanding emerging digital media and learning how to manipulate new applications, the big ideas and creativity will flow like water on a stream. We work in a digital world, but most of the marketing principles have not (and should not) change the process of producing good work for our clients.
www.fuseideas.com
www.twitter.com/fuseideas
www.facebook.com/fuseideas1
As these evolve, so do marketing and advertising tactics. Responsiveness to the fickle nature of the new, rich media is just as important as creativity.
The agency of the future must be a strong force fighting along with the constant changes, adapting to new technologies and learning to continuously converge of digital media in traditional campaigns.
Once agencies learn how to maintain a balance between understanding emerging digital media and learning how to manipulate new applications, the big ideas and creativity will flow like water on a stream. We work in a digital world, but most of the marketing principles have not (and should not) change the process of producing good work for our clients.
www.fuseideas.com
www.twitter.com/fuseideas
www.facebook.com/fuseideas1
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