Fuseideas to Create 2011 Thank You Video to Dana-Farber Donors

Fuseideas has been hired by Dana-Farber Cancer Institute to create and deliver the Celebration Video for the “Mission More Possible” event to be held in April 2011, which acknowledges and thanks the organization's donors.
Award winning Fuseideas is tasked with the production and delivery of the video. The agency's team will creatively refine and direct the celebration video to include script, storyboards, and other media materials that will support its production.
"We are excited to work with Dana-Farber on this exceptional creative initiative," said Dennis Franczak, CEO of Fuseideas. "At Fuseideas, we are pleased to have been selected to produce such a meaningful communication vehicle that will celebrate and acknowledge Dana-Farber's donors and all their hard work."
For more information on Dana-Farber visit: http://www.dana-farber.org/

Fuseideas introduces Metrostyle to StyleBoston TV

Award-winning Fuseideas proudly introduced Metrostyle to the increasingly popular StyleBoston TV program in the last quarter of 2010 with a broadcast ad campaign. Metrostyle is a division of Boston Apparel Group, targeting stylish women ages 35-54 with a unique look. The program was initially aired on NECN, local cable, and has since moved to ABC, and then created the sponsorship.
The two 15sec spots aired during programming as bookends going in and out of StyleBoston TV. The focus of the spots was on winter blues with Metrostyle, that added color, style and flare into the season, and will continue to air through March 2011.
As part of the outreach, Metrostyle also sponsored the StyleBoston host announcement party in November 2010, where the popular show's new host was selected. Metrostyle also provided the apparel the StyleBoston hosts for the event.