Fuseideas Announces Completion and Launch of Promotional Video for Cardagin Networks

Video Central to Presentation during the DEMOFall09 Conference

SOMERVILLE, MA – September 30, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, today unveiled a promotional online video that was developed for Cardagin Network’s AlphaPitch launch at DEMOfall09. Cardagin Networks (www.cardagin.com) introduced its product during this prestigious conference. Companies selected for AlphaPitch are in the prototype or development stage of their product lifecycle, pre-revenue, and have received no more than a seed round of funding.

The Fuseideas-produced video was a primary source of information for attendees at the event. The two-minute video outlined the benefits of digitizing the loyalty programs of local businesses, disseminate cost-effective, real-time and personalized mobile advertisements to customers of those businesses, and the ability to monitor, collect and track data on the effectiveness of certain marketing campaigns.

“We view the video demonstration as a major asset for Cardagin Networks,” said Rob C. Masri, CEO of Cardagin Networks. “During the conference, we could use the video to simply walk investors, possible partners, media and potential customers through the process of implementing a digitized loyalty program. Fuseideas not only understood our needs for the video, their work far exceeded our expectations.”

“At DEMO, Cardagin Networks had a unique opportunity to showcase their business concept to organizations which ultimately could be major catalysts in its growth as a company,” said Dennis Franczak, CEO of Fuseideas. “Our goal for the video was to create a simple narrative that could show the benefits of this unique loyalty program and we were able to work closely with Cardagin to achieve this goal.”

About Cardagin Networks

Cardagin offers businesses a unique and novel way to cost-effectively improve advertising by digitizing paper and plastic loyalty card programs. Customers appreciate the convenience of managing all of their loyalty cards electronically in one place and benefit from the cost savings received from promotions and rewards of the local businesses that they support. More information can be found at http://www.cardagin.com.

About Fuseideas

Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.

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Fuseideas Announces Finalization of Brand Design Project For Savor Massachusetts

Project Offers the Department of Agriculture a Powerful Brand to Promote Local Culinary Tourism

SOMERVILLE, MA – September 16, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced the completion of a branding and marketing project for Savor Massachusetts, a Department of Agriculture initiative that focuses directly on culinary tourism. Fuseideas’ work with Savor Massachusetts involved designing its logo, designing various other forms of print collateral, and shooting and editing a video to feature and promote various food services offered in Massachusetts.

Savor Massachusetts is a specialized program run by the Massachusetts Department of Agricultural Resources, created to promote state-wide culinary tourism. The initiative features all the various facets of the food and beverage industry in Massachusetts, from brewery and winery tours to farm festivals. The Savor Massachusetts website also acts as a resource for local food enthusiasts who are interested in attending culinary events, as well as for chefs and growers who are looking to pursue business developments together.

“Now, more than ever, it is important to promote all facets of tourism to get people excited about visiting Massachusetts and planning trips here. Savor Massachusetts provides a unique look at what we all love most - food,” said Dennis Franczak, CEO of Fuseideas. “We helped Savor Massachusetts strengthen its brand awareness as an informative location for all things culinary in Massachusetts. We are confident that our work for the organization will attract foodies and non-foodies alike who are looking to add a taste of the unique offerings in the area.”

“Fuseideas understood the essence of culinary tourism in our state and was able to help us feature a brand that captures the many flavors of Massachusetts,” said Julia Grimaldi of the Department of Agriculture. “By establishing Savor Massachusetts as an independent brand entity, Fuseideas has helped us attract food lovers to come participate in the best culinary experiences that Massachusetts has to offer. We are sure that audiences – diners, chefs, restaurateurs – will all recognize Savor Massachusetts as a reliable and essential tool to find great food and attract great customers.”

About Fuseideas

Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at http://www.fuseideas.com/.

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