SOMERVILLE, MA- May 28, 2009- Fuseideas, a premier full-service advertising, interactive and public relations organization, was recently profiled in a feature article about creative agencies in iMedia Connection. The article, published May 22, 2009, outlines how digital marketing is changing the landscape for creative firms.
“Getting serious about digital ultimately means getting serious about creative - whether you're talking about a simple banner ad or a cutting-edge viral campaign. Big ideas move successful campaigns in any medium, and the web is no exception,” Michael Estrin of iMedia writes. “Many big agencies are making a play to go digital without being truly in the space and underestimate the comprehensive nature of the process. The digital industry is seeing disintegration between brilliant creative people and brilliant technologists when the key is keeping existing/prospective clients from simply following hype of the marketplace.”
Estrin specifically highlights Fuseideas creative work on the Reebok Talkin’ Krazy basketball shoe as an example of why Fuseideas is a top digital firm. For Krazy basketball shoes, Fuseideas created a micro-site that let users write on the shoe and email friends smack-talk lines spoken from the shoe itself. Several downloadable features were incorporated: a Facebook widget that users interact with, a video section featuring NBA Basketball Star Jason Terry and a smack talk homepage. The micro-site became viral and drove a tremendous amount of interest for Reebok. Over 18,000 shoes were sold in 2 months time as a result of Fuseideas campaign.
“This article is a validation for the path that we have taken for Fuseideas,” said Dennis Franczak, CEO of Fuseideas. “Too many agencies sacrifice the creative process when trying to do digital branding and ad work. To succeed, you need technological people with a strong creative vision and the ability to integrate the two aspects during the design process.”
The article adds to the landslide of praise that the three year old agency has received. In November 2008, Fuseideas received two prestigious Silver Mark Awards for creative design work for Comcast and HBO. Fuseideas also won a New England Publicity Club Bell Ringer award for Decathalon and was selected for the NAMIC award for multicultural marketing for work completed on behalf of Comcast.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with a brand-name companies like Disney, Massport, Comcast, ESPN, Reebok, HBO and Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
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