It's no secret; creative is going through a crisis along with everything else in our economy. But, it doesn't have to be that way. The best work can be done if an agency understands how to challenge itself by mastering the art of quality - not necessarily quantity - and by leveraging the right technology tools to bring a marketing vision to life. Here are five tips on creative in the face of a new decade by our very own Dennis Franczak, CEO of Fuseideas:
1: Think big, even on small budgets. It's a modest philosophy that can yield high returns. Agencies, especially small ones, shouldn't be afraid to think big when the budgets are small. Aspiring to great work, will bring even better work. Agencies need to place trust in their expert staff and their capabilities.
2: Leverage technology to bring the idea to life. This is a no-brainer, but with so much technology evolving out there, agencies constantly need to monitor and be on the lookout on how to make their creative even more cutting edge so it can stand out. There's no greater feeling than having your work align seamlessly with the client's brand strategy.
3: Think multiple channels. Traditional, new media, interactive, all channels must work in harmony these days more than ever. It's important to understand new marketing dynamics, from social networks, to new interactive apps and how they can work best with traditional media in order to provide a holistic approach to a client's marketing campaign.
4: Challenge traditional ways of thinking. In order to evolve, we must assess and reassess. Constantly. Success lies in asking the right questions and challenging the old way of doing things. Embracing the success of the past, will help shape future success, but only if agencies understand what elements should change. Challenge keeps us on our toes, and keeps us thinking forward.
5: Spend time doing multiple concepts to get to the right idea. Prep work is the most important part of generating a marketing campaign. Look at your toolbox and decide what tools make sense to use in order to bring a concept to life. Building blocks with a strategic concept in mind will create a solid campaign. The best ideas will come after you guide the concept in the right direction.
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3/1/10
Why auto DMs on Twitter are a no
Twitter has evolved to one of the most immediate and effective marketing tools in the social media world. As Twitter continues to filter through junk, it has started scanning spammers and allowing users to block them if necessary. But, generic, automatically sent Direct Messages on Twitter are simply annoying and clutter your inbox. For some, it's a top reason to unfollow people. Simply stated: don't automatically DM people with a special offer or a link to your site. Instead, make it personal. We hope the next step in the Twitter evolution will be a more personalized forum, where information can be shared in an effective way that promotes good marketing practices. We love seeing direct messages thanking us for an RT, or something we might be particularly interested in. DMs have the potential of building real relationships on Twitter and provide an opportunity for quality networking. Don't ruin that by offering an automatic DM with specials that few care about!
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2/22/10
The role of public relations in traditional marketing campaigns
Public Relations is a communications function that has been grossly misunderstood throughout the centuries. PR is not just about shaking hands and smiling at events while chatting up a storm about a client. PR is the process that creates and delivers a strategic message to the media, who in turn deliver it to the public. PR falls under the umbrella of Intergated Marketing Communications, and therefore plays a vital role in traditional marketing campaigns.
From PR strategic planning, press kit development, to pitching media and follow-up, this marketing function has the power to make or break a brand.
For public relations to work, it needs to be planned thoroughly and executed carefully. Messages in press releases, media announcements, newsletters, web copy, and article placement (even your Facebook status updates) must all work in unisen to communicate strategically your business.
Consistency is key in PR practice and the results can be tremendous: if traditional media is the bread, PR is the knife that spreads the butter.
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From PR strategic planning, press kit development, to pitching media and follow-up, this marketing function has the power to make or break a brand.
For public relations to work, it needs to be planned thoroughly and executed carefully. Messages in press releases, media announcements, newsletters, web copy, and article placement (even your Facebook status updates) must all work in unisen to communicate strategically your business.
Consistency is key in PR practice and the results can be tremendous: if traditional media is the bread, PR is the knife that spreads the butter.
Join our discussion on our Facebook fan page
Follow us on Twitter @fuseideas
2/17/10
You don't have to be on EVERY social network
Okay, so you have a Facebook page for your business. You're sending tweets on Twitter. You have a MySpace page. You're thinking of getting on Ning and Digg, and seriously getting into YouTube. Suddenly, you find yourself frazzled with so many networks to feed into. What's going on??
Basically, you don't have to be on every social network out there. Social media are fickle; they evolve and change through their users, so what's popular now, won't necessarily be for long. Remember what happened to MySpace a year or so ago? Instead of focusing on creating a presence on every social network, it's best to be strategic about it. It's much healthier for your business to be on two or three networks and be active on them, rather than being on six or seven networks that you end up idling.
So, research each of the social media monsters and choose the right ones for your business to engage in, and don't spread yourself thin. Be picky and stay picky with your social media presence, feed those monsters often, and feed them well. By staying constantly active in a few networks will pay dividends in exposure and feedback from your audience.
www.fuseideas.com
Basically, you don't have to be on every social network out there. Social media are fickle; they evolve and change through their users, so what's popular now, won't necessarily be for long. Remember what happened to MySpace a year or so ago? Instead of focusing on creating a presence on every social network, it's best to be strategic about it. It's much healthier for your business to be on two or three networks and be active on them, rather than being on six or seven networks that you end up idling.
So, research each of the social media monsters and choose the right ones for your business to engage in, and don't spread yourself thin. Be picky and stay picky with your social media presence, feed those monsters often, and feed them well. By staying constantly active in a few networks will pay dividends in exposure and feedback from your audience.
www.fuseideas.com
2/11/10
Can’t colleges teach grads how to write resumes?
This is the time of year where thousands of college students start to look for jobs. I have to wonder though, who is teaching them to write resumes and cover letters?
Here are some examples of resumes that I can't help but put in the ridiculous pile:
· “To Whom It May Concern: Please consider me for a position in your company. I am eager to learn the business.” – Why would I hire someone that needs me to train them. If they did their research, they would know we are a small company and you need to hit the ground running.
· “Dear Human Resources: As a recent college graduate I am extremely excited to apply my education to a company as great as yours.” – What is great about it? What opportunities do you see?
On the other hand, here are some other examples that actually get my attention:
· “Dear Mr. Franczak: I am extremely interested in sitting down and talking to you about the advertising industry. As a college graduate seeking to get into the field, I am interested in how your company works with so many well known brands and how someone like me can contribute.” - This is the kind of letter that always gets my attention. It strokes my ego (slightly), but it also gives me a chance to offer them some advice on how to break in. I almost always will take this kind of meeting.
Another promising one that I liked because it had relevant account information in it:
· “…This has allowed me to gain experience in a broad range of industries, and has provided me the opportunity to work with brands such as Citrix, HP, Cisco, Elsevier, Eastman Kodak, and Xerox as well as incredible organizations like Special Olympics, American Lung Association, University of Rochester, the Association for Retarded Citizens and more. I would love to talk with you about how I might benefit Fuseideas and invite you to take a look at my profile, found on my website (www) - I can also forward my resume for a more in-depth look at my experience.” – I liked this one because it had relevant experience and also he talked about benefiting us.
Some tips for college graduates sending resumes:
· Don’t send to “To Whom It May Concern”
· Your email is your cover letter, so make it good
· Don’t keep your cover letter and your resume separate… why would I want to open two files? As the CEO of a small business, I just don't have that kind of time.
· Make your resume file name something like Name_Fuseideas as opposed to MgtResume or MktResume, it seems too generic. And use spellcheck!
These are just a few things I’ve noticed lately and any college kid looking for a job should read this. Anyone else care to add thoughts? Comment below!
Talk about it with Fuseideas fans: www.facebook.com/fuseideas1
Here are some examples of resumes that I can't help but put in the ridiculous pile:
· “To Whom It May Concern: Please consider me for a position in your company. I am eager to learn the business.” – Why would I hire someone that needs me to train them. If they did their research, they would know we are a small company and you need to hit the ground running.
· “Dear Human Resources: As a recent college graduate I am extremely excited to apply my education to a company as great as yours.” – What is great about it? What opportunities do you see?
On the other hand, here are some other examples that actually get my attention:
· “Dear Mr. Franczak: I am extremely interested in sitting down and talking to you about the advertising industry. As a college graduate seeking to get into the field, I am interested in how your company works with so many well known brands and how someone like me can contribute.” - This is the kind of letter that always gets my attention. It strokes my ego (slightly), but it also gives me a chance to offer them some advice on how to break in. I almost always will take this kind of meeting.
Another promising one that I liked because it had relevant account information in it:
· “…This has allowed me to gain experience in a broad range of industries, and has provided me the opportunity to work with brands such as Citrix, HP, Cisco, Elsevier, Eastman Kodak, and Xerox as well as incredible organizations like Special Olympics, American Lung Association, University of Rochester, the Association for Retarded Citizens and more. I would love to talk with you about how I might benefit Fuseideas and invite you to take a look at my profile, found on my website (www) - I can also forward my resume for a more in-depth look at my experience.” – I liked this one because it had relevant experience and also he talked about benefiting us.
Some tips for college graduates sending resumes:
· Don’t send to “To Whom It May Concern”
· Your email is your cover letter, so make it good
· Don’t keep your cover letter and your resume separate… why would I want to open two files? As the CEO of a small business, I just don't have that kind of time.
· Make your resume file name something like Name_Fuseideas as opposed to MgtResume or MktResume, it seems too generic. And use spellcheck!
These are just a few things I’ve noticed lately and any college kid looking for a job should read this. Anyone else care to add thoughts? Comment below!
Talk about it with Fuseideas fans: www.facebook.com/fuseideas1
Strategically going viral with video
How many times have you watched something on YouTube and couldn’t wait to share with your friends? It could be something funny, nasty, super creative, or something just plain weird that you had to get your friends to watch. In the old days, you would email it out, but now you Twitter about it and send the link to your followers (who can RT it to theirs), you share it on Facebook and other networks. Video is great because it engages the viewer right away. Most successful viral videos are short enough to pass along quickly.
Videos with clever messages and fun visuals go viral easily, and there are analytics available through some services that allow you to see how many times the video was viewed.
Strategically, videos should be incorporated in your social media and interactive strategy. Not only will you potentially increase sales, the viral component boosts exposure, attracts fans and followers, and you have an unique opportunity to collect feedback from viewers.
Going viral with video works because it gets your message where it needs to go!
Join our interactive conversation on our new fan page: www.facebook.com/fuseideas1
Twitter@fuseideas
Videos with clever messages and fun visuals go viral easily, and there are analytics available through some services that allow you to see how many times the video was viewed.
Strategically, videos should be incorporated in your social media and interactive strategy. Not only will you potentially increase sales, the viral component boosts exposure, attracts fans and followers, and you have an unique opportunity to collect feedback from viewers.
Going viral with video works because it gets your message where it needs to go!
Join our interactive conversation on our new fan page: www.facebook.com/fuseideas1
Twitter@fuseideas
2/9/10
Why Twitter will survive the year
We’ve all come across those followers who tell us what latte they had at Starbucks that morning, or what time they cook dinner, or why they like Don Draper on Mad Men. Twitter is a popular social media platform that peaked in 2009 and has evolved into a content sharing network.
The key is to know how to use Twitter well so that it can work for your business.
Following those who relate to your message, and are interested in the content and the updates you provide takes time, patience and a lot of practice. The same goes with those who follow you. By posting frequent, good quality tweets and retweets that reinforce your message you can will attract good followers to virally send your message to others in their network, and so on. In other words, you reap what you sew. Going viral these days is a priority for business who want to flourish during the recovery.
There’s still a lot of junk to filter through on Twitter, but when used as part of a social media strategy for your business, it can be a marketer’s dream come true!
The key is to know how to use Twitter well so that it can work for your business.
Following those who relate to your message, and are interested in the content and the updates you provide takes time, patience and a lot of practice. The same goes with those who follow you. By posting frequent, good quality tweets and retweets that reinforce your message you can will attract good followers to virally send your message to others in their network, and so on. In other words, you reap what you sew. Going viral these days is a priority for business who want to flourish during the recovery.
There’s still a lot of junk to filter through on Twitter, but when used as part of a social media strategy for your business, it can be a marketer’s dream come true!
2/5/10
The great myth... Only large agencies can handle my account
Walk into a large agency and you’ll expect to see beautiful offices, large staff, fancy coffeemakers and expensive conference rooms with state-of-the-art technology. But, once the agency secures your business, how does it value it? 2010 marks an exciting new media era full on innovation and creativity. Increasingly, great talent is breaking off from big-fish agencies to start small, more specialized agencies to serve you better.
The question is, “Why is smaller better?” Aside from a less formal structure and leaner staff, smaller agencies are by far more flexible to changes when their clients request it, they are more responsive to requests, and will go far beyond to ensure your business. Service is genuine in small agencies, where big fish agencies are focused on constant billing and minimum deliverables.
You’d be surprised to find better, and more specialized talent in small agencies, who have been burned out by big ones. Successful small agencies are always on their toes, and as a result, the work produced is often award-winning. Unlike big agencies, small ones work two-three-five times as hard to earn and keep business, and their people have a stake in the results the agency delivers. Small agencies have no room for “dead weight,” or outgrown expertise.
So, the old myth remains just that. At the end of the day, there’s something special about picking up the phone and speaking directly to the CEO of an agency about a new campaign, versus leaving message after message with an intern at large agency. Who would you want handling your account??
www.fuseideas.com
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The question is, “Why is smaller better?” Aside from a less formal structure and leaner staff, smaller agencies are by far more flexible to changes when their clients request it, they are more responsive to requests, and will go far beyond to ensure your business. Service is genuine in small agencies, where big fish agencies are focused on constant billing and minimum deliverables.
You’d be surprised to find better, and more specialized talent in small agencies, who have been burned out by big ones. Successful small agencies are always on their toes, and as a result, the work produced is often award-winning. Unlike big agencies, small ones work two-three-five times as hard to earn and keep business, and their people have a stake in the results the agency delivers. Small agencies have no room for “dead weight,” or outgrown expertise.
So, the old myth remains just that. At the end of the day, there’s something special about picking up the phone and speaking directly to the CEO of an agency about a new campaign, versus leaving message after message with an intern at large agency. Who would you want handling your account??
www.fuseideas.com
Follow us on Twitter@fuseideas
Friend us on Facebook
12/21/09
FUSEIDEAS PARTNERS WITH UCG MARKETING TO FACILITATE
Hugely Successful Launch in NYC Union Square Attended by Thousands
SOMERVILLE, MA – December 21, 2009 – Fuseideas, a premier, full-service advertising, interactive and public relations agency, announced its role in the November NYC launch of Call of Duty: Modern Warfare 2. On November 9th, Activision, Microsoft and GameStop took over New York’s Union Square with a massive party celebrating the launch. Activision hired UCG Marketing to coordinate the event and Fuseideas managed and facilitated the live web-exclusive broadcast of the event.
Call of Duty: Modern Warfare 2 was one of the most highly anticipated software launches and since launch the game sales have been huge with more that 4.7 million copies of Modern Warfare 2 were sold in the first 24 hours alone. For the physical launch, GameStop coordinated small local events, but looked to UCG Marketing and Fuseideas for the main launch.
In addition to a celebrity presence at the launch, hundreds of fans waited online outside the Modern Warfare 2 tent to get their first taste on the game before it came out at midnight. A huge tent was set up at the square where about 60-70 Xbox 360’s were setup for fans to play some serious Team Slayer action. Fuseideas helped facilitate a live broadcast of the event while it was taking place and was watched by more than 10,000 viewers that could not physically attend the launch.
“The launch of the game in Union Square far exceeded initial expectations,” said Dennis Franczak, CEO of Fuseideas. “The energy was infectious and the crowd only seemed to grow as people stayed to play the game. We’re honored to have the opportunity to again work with UCG Marketing on an innovative launch campaign.”
About UCG Marketing
Based in New York and Boston, UCG Marketing is a leading provider of event marketing programs for fortune 500 companies. Beginning in 2001 UCG Marketing began serving the media, pharmaceutical products, food & beverage and consumer package goods industries with a focus on designing, executing and measuring what were then called non-traditional marketing campaigns. More information can be found online at http://www.ucgmarketing.com.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
# # #
SOMERVILLE, MA – December 21, 2009 – Fuseideas, a premier, full-service advertising, interactive and public relations agency, announced its role in the November NYC launch of Call of Duty: Modern Warfare 2. On November 9th, Activision, Microsoft and GameStop took over New York’s Union Square with a massive party celebrating the launch. Activision hired UCG Marketing to coordinate the event and Fuseideas managed and facilitated the live web-exclusive broadcast of the event.
Call of Duty: Modern Warfare 2 was one of the most highly anticipated software launches and since launch the game sales have been huge with more that 4.7 million copies of Modern Warfare 2 were sold in the first 24 hours alone. For the physical launch, GameStop coordinated small local events, but looked to UCG Marketing and Fuseideas for the main launch.
In addition to a celebrity presence at the launch, hundreds of fans waited online outside the Modern Warfare 2 tent to get their first taste on the game before it came out at midnight. A huge tent was set up at the square where about 60-70 Xbox 360’s were setup for fans to play some serious Team Slayer action. Fuseideas helped facilitate a live broadcast of the event while it was taking place and was watched by more than 10,000 viewers that could not physically attend the launch.
“The launch of the game in Union Square far exceeded initial expectations,” said Dennis Franczak, CEO of Fuseideas. “The energy was infectious and the crowd only seemed to grow as people stayed to play the game. We’re honored to have the opportunity to again work with UCG Marketing on an innovative launch campaign.”
About UCG Marketing
Based in New York and Boston, UCG Marketing is a leading provider of event marketing programs for fortune 500 companies. Beginning in 2001 UCG Marketing began serving the media, pharmaceutical products, food & beverage and consumer package goods industries with a focus on designing, executing and measuring what were then called non-traditional marketing campaigns. More information can be found online at http://www.ucgmarketing.com.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
# # #
12/14/09
FUSEIDEAS ANNOUNCES PRODUCTION OF 2009 MARK AWARDS VIDEO
Fuseideas and Rainbow Media Partner to Design Video for Second Consecutive Year
SOMERVILLE, MA – December 14, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, today unveiled the video work done for the CTAM (Cable & Telecommunications Association for Marketing) 2009 Mark Awards held in Denver on October 26, 2009. Fuseideas partnered with the Sundance Channel and iFC (both owned by Rainbow Media) to produce a video intro for the 2009 Mark Awards. Fuseideas worked with show host Evan Shapiro, president of Sundance and iFC on the video for this year’s awards ceremony.
For the 2008 Mark Awards, Fuseideas and Rainbow Media’s AMC Network produced a wildly successful piece which was based on AMC’s series “Mad Men,” a show about advertising in the 1960’s. The concept for the 2009 video was to “out do” the 2008 show because and played on the fake rivalry between Evan Shapiro and Ed Carroll, AMC’s Chief Operating Officer and host of the 2008 Mark Awards. Knowing he didn’t have a show like “Mad Men” to rely on, Fuseideas and Mr. Shapiro developed a concept that had him asking well known cable entertainment executives about what he could do for this year’s show. The various executives set Evan up for a gag musical number that he performed live at the event. Both videos can be seen under the Work section at www.fuseideas.com.
“With help from many leading executives in the cable industry, Fuseideas and Rainbow Media were able to produce a unique video introduction for Evan Shapiro at the 2009 awards,” said Dennis Franczak, CEO of Fuseideas. “Our goal for the video was to create a fun, festive environment for show which recognizes great marketing in the Cable industry. Given the state of the economy, audiences were seeking something light and humorous and the result far exceeded what we initially envisioned. Evan and I are both very happy that the video and the show was deemed a huge success.”
CTAM: Cable & Telecommunications Association for Marketing
Cable & Telecommunications Association for marketing is a 501(c)(6) non-profit association that provides education, recognition and networking opportunities, and manages cooperative marketing initiatives, for cable companies, content providers and others who supply products and services to the cable industry. More information can be found at www.ctam.com.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including The Walt Disney Company, Massachusetts Port Authority, Comcast, ESPN, Reebok, HBO Latin America and Raytheon. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
# # #
SOMERVILLE, MA – December 14, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, today unveiled the video work done for the CTAM (Cable & Telecommunications Association for Marketing) 2009 Mark Awards held in Denver on October 26, 2009. Fuseideas partnered with the Sundance Channel and iFC (both owned by Rainbow Media) to produce a video intro for the 2009 Mark Awards. Fuseideas worked with show host Evan Shapiro, president of Sundance and iFC on the video for this year’s awards ceremony.
For the 2008 Mark Awards, Fuseideas and Rainbow Media’s AMC Network produced a wildly successful piece which was based on AMC’s series “Mad Men,” a show about advertising in the 1960’s. The concept for the 2009 video was to “out do” the 2008 show because and played on the fake rivalry between Evan Shapiro and Ed Carroll, AMC’s Chief Operating Officer and host of the 2008 Mark Awards. Knowing he didn’t have a show like “Mad Men” to rely on, Fuseideas and Mr. Shapiro developed a concept that had him asking well known cable entertainment executives about what he could do for this year’s show. The various executives set Evan up for a gag musical number that he performed live at the event. Both videos can be seen under the Work section at www.fuseideas.com.
“With help from many leading executives in the cable industry, Fuseideas and Rainbow Media were able to produce a unique video introduction for Evan Shapiro at the 2009 awards,” said Dennis Franczak, CEO of Fuseideas. “Our goal for the video was to create a fun, festive environment for show which recognizes great marketing in the Cable industry. Given the state of the economy, audiences were seeking something light and humorous and the result far exceeded what we initially envisioned. Evan and I are both very happy that the video and the show was deemed a huge success.”
CTAM: Cable & Telecommunications Association for Marketing
Cable & Telecommunications Association for marketing is a 501(c)(6) non-profit association that provides education, recognition and networking opportunities, and manages cooperative marketing initiatives, for cable companies, content providers and others who supply products and services to the cable industry. More information can be found at www.ctam.com.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including The Walt Disney Company, Massachusetts Port Authority, Comcast, ESPN, Reebok, HBO Latin America and Raytheon. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
# # #
12/8/09
FUSEIDEAS HIRES INTERACTIVE ACCOUNT SUPERVISOR
FUSEIDEAS HIRES INTERACTIVE ACCOUNT SUPERVISOR
Sara Payne to Lead Interactive Practice across Multiple Mediums
SOMERVILLE, MA – December 8, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, today announced that it has added Sara Payne as new member of the management team. As Interactive Account Supervisor, Payne will help manage the creative team on an array of projects – including website development, wireless advertising, design and video production.
Payne brings over a decade of experience in the advertising industry, specializing in branding, strategy and hands on account management. Her work has enabled her to manage projects in virtually every advertising medium and has ranged from creative to task-oriented management. Most recently, Payne was an Account Manager with Nokia, leading production and execution of mobile marketing campaigns for companies like Saturn, Borders, Aramark, and Sun Microsystems.
“Sara’s expertise brings all sorts of new opportunities to Fuseideas, and her hire a big win for our organization,” said Dennis Franczak, CEO and founder of Fuseideas. “Her technological and strategic background will enable us to execute better on complex projects while still keeping the unique design elements alive. Sara will continue to help Fuseideas deliver stellar work for our clients, on-time and on-budget.”
Prior to Nokia, Payne was a Marketing Manager at Digitas. Her primary client work was for General Motors, managing the relationship programs for Buick loyalists. From 2003-2006 she served as an Account Supervisor at DDB Chicago. Her accounts at DDB Chicago included Home Depot, Disney Vacation Club, Hyatt Hotels & Resorts. Earlier at DDB, Payne worked as an Account Executive for Illinois Lottery and USG.
Payne has also held account management potions at Arnold Worldwide (where she worked with Volkswagen, Royal Caribbean and Monster.com) and at Edel Partners.
Payne holds as a bachelor’s degree in Communications from DePaul University.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
# # #
Sara Payne to Lead Interactive Practice across Multiple Mediums
SOMERVILLE, MA – December 8, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, today announced that it has added Sara Payne as new member of the management team. As Interactive Account Supervisor, Payne will help manage the creative team on an array of projects – including website development, wireless advertising, design and video production.
Payne brings over a decade of experience in the advertising industry, specializing in branding, strategy and hands on account management. Her work has enabled her to manage projects in virtually every advertising medium and has ranged from creative to task-oriented management. Most recently, Payne was an Account Manager with Nokia, leading production and execution of mobile marketing campaigns for companies like Saturn, Borders, Aramark, and Sun Microsystems.
“Sara’s expertise brings all sorts of new opportunities to Fuseideas, and her hire a big win for our organization,” said Dennis Franczak, CEO and founder of Fuseideas. “Her technological and strategic background will enable us to execute better on complex projects while still keeping the unique design elements alive. Sara will continue to help Fuseideas deliver stellar work for our clients, on-time and on-budget.”
Prior to Nokia, Payne was a Marketing Manager at Digitas. Her primary client work was for General Motors, managing the relationship programs for Buick loyalists. From 2003-2006 she served as an Account Supervisor at DDB Chicago. Her accounts at DDB Chicago included Home Depot, Disney Vacation Club, Hyatt Hotels & Resorts. Earlier at DDB, Payne worked as an Account Executive for Illinois Lottery and USG.
Payne has also held account management potions at Arnold Worldwide (where she worked with Volkswagen, Royal Caribbean and Monster.com) and at Edel Partners.
Payne holds as a bachelor’s degree in Communications from DePaul University.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
# # #
10/13/09
Fuseideas Designs and Launches Sales and Marketing Campaign for HBO Latin America’s Filhos do Carnaval
Interactive Campaign Reaches Out to Hundreds of Latin American Cable Network Sales Affiliates to Expand Show Coverage
SOMERVILLE, MA – October 13, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, announced the completion of an interactive media campaign for HBO Latin America’s second season of Filhos do Carnaval. Fuseideas collaborated with HBOLA’s marketing team to apply interactive strategies to the campaign, which included a flash website, electronic press kid DVD, email blasts, and several other marketing materials. The website launch and media kit created direct interaction between the sales affiliates and the show’s content.
Filhos do Carnaval follows the story of three brothers in the illegal gambling business of Brazil. Enriched with the sounds, colors, and themes of the country’s famous Carnaval, the show focuses on the three distinctive personalities of the Gebara brothers. Brown, Claudhino, and Nilo, are each identified with a symbol that represents his strongest trait: a devil, a dollar sign, and a heart respectively.
“Fuseideas’ approach was to use the brothers’ contrasting personalities to reach affiliates on a personal level,” explained CEO of Fuseideas, Dennis Franczak. “Once they received the initial e-blast directing them to the microsite, they were asked to choose which of the three personalities they related to the most. It added an experiential element to the common version of a media kit.”
After choosing a brother, the sales affiliate then received a package personalized around the character they chose. The package included a 3D slot machine box, a bronze medallion, family album, DVD, poster, and personalized letter, which was designed with the corresponding character’s symbol. The campaign also included an incentive to win additional marketing materials (e.g. mini slot machine and t-shirts from the series) by scratching off a promotional code from the poster and entering it on the microsite.
“Having worked with Fuseideas on other successful campaigns in the past— such as Capadocia, Epitafios, and Alice— we knew they would impress us with the deliverables for FDC,” said Frank Arcia, Director of Affiliate Marketing at HBO Latin America. “Once again they have exceeded our expectations by creating an interesting and exciting marketing campaign for Filhos do Carnaval.”
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, HBO, Reebok, and The Boston Bruins. More information and examples of Fuseideas work can be found online at http://www.fuseideas.com/.
Filhos do Carnaval follows the story of three brothers in the illegal gambling business of Brazil. Enriched with the sounds, colors, and themes of the country’s famous Carnaval, the show focuses on the three distinctive personalities of the Gebara brothers. Brown, Claudhino, and Nilo, are each identified with a symbol that represents his strongest trait: a devil, a dollar sign, and a heart respectively.
“Fuseideas’ approach was to use the brothers’ contrasting personalities to reach affiliates on a personal level,” explained CEO of Fuseideas, Dennis Franczak. “Once they received the initial e-blast directing them to the microsite, they were asked to choose which of the three personalities they related to the most. It added an experiential element to the common version of a media kit.”
After choosing a brother, the sales affiliate then received a package personalized around the character they chose. The package included a 3D slot machine box, a bronze medallion, family album, DVD, poster, and personalized letter, which was designed with the corresponding character’s symbol. The campaign also included an incentive to win additional marketing materials (e.g. mini slot machine and t-shirts from the series) by scratching off a promotional code from the poster and entering it on the microsite.
“Having worked with Fuseideas on other successful campaigns in the past— such as Capadocia, Epitafios, and Alice— we knew they would impress us with the deliverables for FDC,” said Frank Arcia, Director of Affiliate Marketing at HBO Latin America. “Once again they have exceeded our expectations by creating an interesting and exciting marketing campaign for Filhos do Carnaval.”
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, HBO, Reebok, and The Boston Bruins. More information and examples of Fuseideas work can be found online at http://www.fuseideas.com/.
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9/30/09
Fuseideas Announces Completion and Launch of Promotional Video for Cardagin Networks
Video Central to Presentation during the DEMOFall09 Conference
SOMERVILLE, MA – September 30, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, today unveiled a promotional online video that was developed for Cardagin Network’s AlphaPitch launch at DEMOfall09. Cardagin Networks (www.cardagin.com) introduced its product during this prestigious conference. Companies selected for AlphaPitch are in the prototype or development stage of their product lifecycle, pre-revenue, and have received no more than a seed round of funding.
The Fuseideas-produced video was a primary source of information for attendees at the event. The two-minute video outlined the benefits of digitizing the loyalty programs of local businesses, disseminate cost-effective, real-time and personalized mobile advertisements to customers of those businesses, and the ability to monitor, collect and track data on the effectiveness of certain marketing campaigns.
“We view the video demonstration as a major asset for Cardagin Networks,” said Rob C. Masri, CEO of Cardagin Networks. “During the conference, we could use the video to simply walk investors, possible partners, media and potential customers through the process of implementing a digitized loyalty program. Fuseideas not only understood our needs for the video, their work far exceeded our expectations.”
“At DEMO, Cardagin Networks had a unique opportunity to showcase their business concept to organizations which ultimately could be major catalysts in its growth as a company,” said Dennis Franczak, CEO of Fuseideas. “Our goal for the video was to create a simple narrative that could show the benefits of this unique loyalty program and we were able to work closely with Cardagin to achieve this goal.”
About Cardagin Networks
Cardagin offers businesses a unique and novel way to cost-effectively improve advertising by digitizing paper and plastic loyalty card programs. Customers appreciate the convenience of managing all of their loyalty cards electronically in one place and benefit from the cost savings received from promotions and rewards of the local businesses that they support. More information can be found at http://www.cardagin.com.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
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9/16/09
Fuseideas Announces Finalization of Brand Design Project For Savor Massachusetts
Project Offers the Department of Agriculture a Powerful Brand to Promote Local Culinary Tourism
SOMERVILLE, MA – September 16, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced the completion of a branding and marketing project for Savor Massachusetts, a Department of Agriculture initiative that focuses directly on culinary tourism. Fuseideas’ work with Savor Massachusetts involved designing its logo, designing various other forms of print collateral, and shooting and editing a video to feature and promote various food services offered in Massachusetts.
Savor Massachusetts is a specialized program run by the Massachusetts Department of Agricultural Resources, created to promote state-wide culinary tourism. The initiative features all the various facets of the food and beverage industry in Massachusetts, from brewery and winery tours to farm festivals. The Savor Massachusetts website also acts as a resource for local food enthusiasts who are interested in attending culinary events, as well as for chefs and growers who are looking to pursue business developments together.
“Now, more than ever, it is important to promote all facets of tourism to get people excited about visiting Massachusetts and planning trips here. Savor Massachusetts provides a unique look at what we all love most - food,” said Dennis Franczak, CEO of Fuseideas. “We helped Savor Massachusetts strengthen its brand awareness as an informative location for all things culinary in Massachusetts. We are confident that our work for the organization will attract foodies and non-foodies alike who are looking to add a taste of the unique offerings in the area.”
“Fuseideas understood the essence of culinary tourism in our state and was able to help us feature a brand that captures the many flavors of Massachusetts,” said Julia Grimaldi of the Department of Agriculture. “By establishing Savor Massachusetts as an independent brand entity, Fuseideas has helped us attract food lovers to come participate in the best culinary experiences that Massachusetts has to offer. We are sure that audiences – diners, chefs, restaurateurs – will all recognize Savor Massachusetts as a reliable and essential tool to find great food and attract great customers.”
About Fuseideas
Savor Massachusetts is a specialized program run by the Massachusetts Department of Agricultural Resources, created to promote state-wide culinary tourism. The initiative features all the various facets of the food and beverage industry in Massachusetts, from brewery and winery tours to farm festivals. The Savor Massachusetts website also acts as a resource for local food enthusiasts who are interested in attending culinary events, as well as for chefs and growers who are looking to pursue business developments together.
“Now, more than ever, it is important to promote all facets of tourism to get people excited about visiting Massachusetts and planning trips here. Savor Massachusetts provides a unique look at what we all love most - food,” said Dennis Franczak, CEO of Fuseideas. “We helped Savor Massachusetts strengthen its brand awareness as an informative location for all things culinary in Massachusetts. We are confident that our work for the organization will attract foodies and non-foodies alike who are looking to add a taste of the unique offerings in the area.”
“Fuseideas understood the essence of culinary tourism in our state and was able to help us feature a brand that captures the many flavors of Massachusetts,” said Julia Grimaldi of the Department of Agriculture. “By establishing Savor Massachusetts as an independent brand entity, Fuseideas has helped us attract food lovers to come participate in the best culinary experiences that Massachusetts has to offer. We are sure that audiences – diners, chefs, restaurateurs – will all recognize Savor Massachusetts as a reliable and essential tool to find great food and attract great customers.”
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at http://www.fuseideas.com/.
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6/3/09
FUSEIDEAS’ CLIENT SNIPITS WINS 2009 BELL RINGER AT ANNUAL PUBLICITY CLUB OF NEW ENGLAND AWARDS
Public Relations Consumer Campaign Led by Maryanne Keeney Highlighted as an Industry Leading Program
SOMERVILLE, MA- June 4, 2009- Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced that the public relations campaign for Snip-its Corporation was awarded a Publicity Club of New England Bell Ringer Award for Product/Service Publicity: Consumer Campaign. The public relations work was led by Maryanne Keeney, owner of Maryanne Keeney Public Relations (www.mkpr.net), in conjunction with Fuseideas as it completed design, advertising and copywriting for Snip-its.
“We partnered with Maryanne and her colleague Didi Lutz because of her strong experience with consumer launch programs. We both had a similar vision of where we wanted to take Snip-its and how to promote its entrepreneurial founder,” said Dennis Franczak, CEO of Fuseideas. “Having worked with Maryanne and Didi before, they ensure that client messages are not only accepted by top media, but also reach deep with target audiences to influence behavior.”
Snip-its (www.snipits.com) is an innovative franchise of children’s hair salons with a branded entertainment concept. With its vibrant styled salons, custom cast of animated cartoon characters, interactive computer games, a 'Magic Box' and a complete line of hair care products specially formulated just for kids, Snip-its has changed the dynamic of children's hairdressing. It has turned a traditionally mundane and often unpleasant experience into a fun-filled, animated adventure. The public relations, marketing, design and advertising executed by Fuseideas and Maryanne Keeney Public Relations contributed to shaping the company’s appeal in a wide array of marketplaces and its growth to 67 locations nationwide.
“In my personal opinion, the public relations work completed in support of our Snip-its campaign was absolutely phenomenal,” said Franczak “We are honored that the folks at the Publicity Club of New England thought so as well.”The Bell Ringer adds to the landslide of praise that Fuseideas, a three-year-old agency has been awarded. In 2008, the company received two prestigious Silver Mark Awards for its creative design work for Comcast and HBO. In 2006, Fuseideas also won another New England Publicity Club Bell Ringer award for Decathalon and was selected for the NAMIC award for its multicultural marketing for work completed on behalf of Comcast.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
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