Public Relations is a communications function that has been grossly misunderstood throughout the centuries. PR is not just about shaking hands and smiling at events while chatting up a storm about a client. PR is the process that creates and delivers a strategic message to the media, who in turn deliver it to the public. PR falls under the umbrella of Intergated Marketing Communications, and therefore plays a vital role in traditional marketing campaigns.
From PR strategic planning, press kit development, to pitching media and follow-up, this marketing function has the power to make or break a brand.
For public relations to work, it needs to be planned thoroughly and executed carefully. Messages in press releases, media announcements, newsletters, web copy, and article placement (even your Facebook status updates) must all work in unisen to communicate strategically your business.
Consistency is key in PR practice and the results can be tremendous: if traditional media is the bread, PR is the knife that spreads the butter.
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Showing posts with label traditional campaigns pr. Show all posts
Showing posts with label traditional campaigns pr. Show all posts
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