Twitter has evolved to one of the most immediate and effective marketing tools in the social media world. As Twitter continues to filter through junk, it has started scanning spammers and allowing users to block them if necessary. But, generic, automatically sent Direct Messages on Twitter are simply annoying and clutter your inbox. For some, it's a top reason to unfollow people. Simply stated: don't automatically DM people with a special offer or a link to your site. Instead, make it personal. We hope the next step in the Twitter evolution will be a more personalized forum, where information can be shared in an effective way that promotes good marketing practices. We love seeing direct messages thanking us for an RT, or something we might be particularly interested in. DMs have the potential of building real relationships on Twitter and provide an opportunity for quality networking. Don't ruin that by offering an automatic DM with specials that few care about!
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