Project Offers the Department of Agriculture a Powerful Brand to Promote Local Culinary Tourism
SOMERVILLE, MA – September 16, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced the completion of a branding and marketing project for Savor Massachusetts, a Department of Agriculture initiative that focuses directly on culinary tourism. Fuseideas’ work with Savor Massachusetts involved designing its logo, designing various other forms of print collateral, and shooting and editing a video to feature and promote various food services offered in Massachusetts.
Savor Massachusetts is a specialized program run by the Massachusetts Department of Agricultural Resources, created to promote state-wide culinary tourism. The initiative features all the various facets of the food and beverage industry in Massachusetts, from brewery and winery tours to farm festivals. The Savor Massachusetts website also acts as a resource for local food enthusiasts who are interested in attending culinary events, as well as for chefs and growers who are looking to pursue business developments together.
“Now, more than ever, it is important to promote all facets of tourism to get people excited about visiting Massachusetts and planning trips here. Savor Massachusetts provides a unique look at what we all love most - food,” said Dennis Franczak, CEO of Fuseideas. “We helped Savor Massachusetts strengthen its brand awareness as an informative location for all things culinary in Massachusetts. We are confident that our work for the organization will attract foodies and non-foodies alike who are looking to add a taste of the unique offerings in the area.”
“Fuseideas understood the essence of culinary tourism in our state and was able to help us feature a brand that captures the many flavors of Massachusetts,” said Julia Grimaldi of the Department of Agriculture. “By establishing Savor Massachusetts as an independent brand entity, Fuseideas has helped us attract food lovers to come participate in the best culinary experiences that Massachusetts has to offer. We are sure that audiences – diners, chefs, restaurateurs – will all recognize Savor Massachusetts as a reliable and essential tool to find great food and attract great customers.”
About Fuseideas
Savor Massachusetts is a specialized program run by the Massachusetts Department of Agricultural Resources, created to promote state-wide culinary tourism. The initiative features all the various facets of the food and beverage industry in Massachusetts, from brewery and winery tours to farm festivals. The Savor Massachusetts website also acts as a resource for local food enthusiasts who are interested in attending culinary events, as well as for chefs and growers who are looking to pursue business developments together.
“Now, more than ever, it is important to promote all facets of tourism to get people excited about visiting Massachusetts and planning trips here. Savor Massachusetts provides a unique look at what we all love most - food,” said Dennis Franczak, CEO of Fuseideas. “We helped Savor Massachusetts strengthen its brand awareness as an informative location for all things culinary in Massachusetts. We are confident that our work for the organization will attract foodies and non-foodies alike who are looking to add a taste of the unique offerings in the area.”
“Fuseideas understood the essence of culinary tourism in our state and was able to help us feature a brand that captures the many flavors of Massachusetts,” said Julia Grimaldi of the Department of Agriculture. “By establishing Savor Massachusetts as an independent brand entity, Fuseideas has helped us attract food lovers to come participate in the best culinary experiences that Massachusetts has to offer. We are sure that audiences – diners, chefs, restaurateurs – will all recognize Savor Massachusetts as a reliable and essential tool to find great food and attract great customers.”
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at http://www.fuseideas.com/.
# # #
No comments:
Post a Comment