Great article in today's Business Insider about Facebook and Foursquare. There are concerns about Facebook's privacy issues and how that affects potential advertisers. We think that it's still too early to know what will happen.
Foursquare's mere 1.2 million users (versus 450 million FB users) are becoming increasingly attractive to big companies, such as Pepsi, and even publishers are starting to circle around the mobile app to tap its viral marketing potential.
While we don't know yet what plans Facebook has for location, marketers increasingly have more options on where and how to advertise on social media and how to adjust their strategy.
Right now Foursquare is the next best thing, and definitely very popular with its "checkin" feature. It will be an interesting year monitoring how this will evolve... Should Facebook just buy Foursquare?
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Showing posts with label social media marketing. Show all posts
Showing posts with label social media marketing. Show all posts
4/20/10
Keeping it all Together: Running your agency and staying current
One of the biggest challenges that small agencies face in a digital world is having to stay current with new and emerging technologies and marketing communications trends.
In fact, interactive agencies have to be at the very cutting edge of new media.
How do you juggle, stay current and not drop the ball? Our CEO, Dennis Franczak suggests these techniques:
- Monitor the news environment. Staying informed means reading material that relates to your clients, your business, your field, and your competition. Subscribe to high quality content that will provide you with solid information, and keep you current on the new market trends. Reading good material is also a great source for conversation started at business meetings and networking events
- Write a blog is no longer enough... become a contributor. Let's face it, nearly every agency pens a blog these days. Whether your blog is good or not depends on how much you enjoy writing it, how often your write it, and how helpful are the tips and topics you blog about. That's not enough these days.
Becoming a contributor or guest blogger on a respected industry website is an excellent branding opportunity for your agency. Sharing insights and information from your own experience in a small agency through viral content is very competitive and well-appreciated from clients and others in the industry.
- Keep it all viral and connected. This one is self-explanatory, but naturally you want to maximize the impact of your agency's brand. Whether it's new work you want to show, a new campaign you are announcing, or a new client, using social media to virally connect with your contacts and friends is integral to your internal marketing effort
- Clients still want it all. You can't compromise the client's work. Period. Somehow, even with a million new things popping up at your agency, you still have to have your priorities straight. A happy client makes a happy agency. And vice versa.
- Mingle and network. While online relationships have taken over, there's still something about that first handshake and small talk that make face time much more personal and genuine to the business approach. Don't stop going to networking parties, industry award ceremonies and seminars. You don't know who you will meet and how that contact can turn into a client. Some things just don't change.
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www.fuseideas.com
In fact, interactive agencies have to be at the very cutting edge of new media.
How do you juggle, stay current and not drop the ball? Our CEO, Dennis Franczak suggests these techniques:
- Monitor the news environment. Staying informed means reading material that relates to your clients, your business, your field, and your competition. Subscribe to high quality content that will provide you with solid information, and keep you current on the new market trends. Reading good material is also a great source for conversation started at business meetings and networking events
- Write a blog is no longer enough... become a contributor. Let's face it, nearly every agency pens a blog these days. Whether your blog is good or not depends on how much you enjoy writing it, how often your write it, and how helpful are the tips and topics you blog about. That's not enough these days.
Becoming a contributor or guest blogger on a respected industry website is an excellent branding opportunity for your agency. Sharing insights and information from your own experience in a small agency through viral content is very competitive and well-appreciated from clients and others in the industry.
- Keep it all viral and connected. This one is self-explanatory, but naturally you want to maximize the impact of your agency's brand. Whether it's new work you want to show, a new campaign you are announcing, or a new client, using social media to virally connect with your contacts and friends is integral to your internal marketing effort
- Clients still want it all. You can't compromise the client's work. Period. Somehow, even with a million new things popping up at your agency, you still have to have your priorities straight. A happy client makes a happy agency. And vice versa.
- Mingle and network. While online relationships have taken over, there's still something about that first handshake and small talk that make face time much more personal and genuine to the business approach. Don't stop going to networking parties, industry award ceremonies and seminars. You don't know who you will meet and how that contact can turn into a client. Some things just don't change.
Twitter@fuseideas
www.fuseideas.com
3/29/10
Will Foursquare become the next marketer's dream?
Believe it or not we have entered the post-Twitter era. Just a year after its boom, experts are wondering: what will be the next popular social media network?
There are several that have crept up, such as Google Buzz, which is basically a copycat of Twitter, but it hasn't caught on as well as expected. I have been reading more and more about Foursquare - the uber creative interactive app that offers digital crowd-sourcing and has the potential to revolutionize peer-to-peer marketing.
Foursquare has been signing on big marketing contracts left and right, and is becoming popular by the day. From a marketing point of view, it's an excellent way to promote a business by getting Foursquare folks to digitally "check-in" to their location, offer special deals and promotions to "mayors" of places (mayor= a person who "checks-in" the most over others).
It's an incredible and adaptable social media application that is already transforming the way people connect and share information about places they go and experience. At Fuseideas, we vote YES to Foursquare!
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There are several that have crept up, such as Google Buzz, which is basically a copycat of Twitter, but it hasn't caught on as well as expected. I have been reading more and more about Foursquare - the uber creative interactive app that offers digital crowd-sourcing and has the potential to revolutionize peer-to-peer marketing.
Foursquare has been signing on big marketing contracts left and right, and is becoming popular by the day. From a marketing point of view, it's an excellent way to promote a business by getting Foursquare folks to digitally "check-in" to their location, offer special deals and promotions to "mayors" of places (mayor= a person who "checks-in" the most over others).
It's an incredible and adaptable social media application that is already transforming the way people connect and share information about places they go and experience. At Fuseideas, we vote YES to Foursquare!
Join us on Facebook
Follow us on Twitter
3/1/10
Why auto DMs on Twitter are a no
Twitter has evolved to one of the most immediate and effective marketing tools in the social media world. As Twitter continues to filter through junk, it has started scanning spammers and allowing users to block them if necessary. But, generic, automatically sent Direct Messages on Twitter are simply annoying and clutter your inbox. For some, it's a top reason to unfollow people. Simply stated: don't automatically DM people with a special offer or a link to your site. Instead, make it personal. We hope the next step in the Twitter evolution will be a more personalized forum, where information can be shared in an effective way that promotes good marketing practices. We love seeing direct messages thanking us for an RT, or something we might be particularly interested in. DMs have the potential of building real relationships on Twitter and provide an opportunity for quality networking. Don't ruin that by offering an automatic DM with specials that few care about!
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