How many times have you watched something on YouTube and couldn’t wait to share with your friends? It could be something funny, nasty, super creative, or something just plain weird that you had to get your friends to watch. In the old days, you would email it out, but now you Twitter about it and send the link to your followers (who can RT it to theirs), you share it on Facebook and other networks. Video is great because it engages the viewer right away. Most successful viral videos are short enough to pass along quickly.
Videos with clever messages and fun visuals go viral easily, and there are analytics available through some services that allow you to see how many times the video was viewed.
Strategically, videos should be incorporated in your social media and interactive strategy. Not only will you potentially increase sales, the viral component boosts exposure, attracts fans and followers, and you have an unique opportunity to collect feedback from viewers.
Going viral with video works because it gets your message where it needs to go!
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