FUSEIDEAS HIRES INTERACTIVE ACCOUNT SUPERVISOR

FUSEIDEAS HIRES INTERACTIVE ACCOUNT SUPERVISOR
Sara Payne to Lead Interactive Practice across Multiple Mediums

SOMERVILLE, MA – December 8, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, today announced that it has added Sara Payne as new member of the management team. As Interactive Account Supervisor, Payne will help manage the creative team on an array of projects – including website development, wireless advertising, design and video production.

Payne brings over a decade of experience in the advertising industry, specializing in branding, strategy and hands on account management. Her work has enabled her to manage projects in virtually every advertising medium and has ranged from creative to task-oriented management. Most recently, Payne was an Account Manager with Nokia, leading production and execution of mobile marketing campaigns for companies like Saturn, Borders, Aramark, and Sun Microsystems.

“Sara’s expertise brings all sorts of new opportunities to Fuseideas, and her hire a big win for our organization,” said Dennis Franczak, CEO and founder of Fuseideas. “Her technological and strategic background will enable us to execute better on complex projects while still keeping the unique design elements alive. Sara will continue to help Fuseideas deliver stellar work for our clients, on-time and on-budget.”

Prior to Nokia, Payne was a Marketing Manager at Digitas. Her primary client work was for General Motors, managing the relationship programs for Buick loyalists. From 2003-2006 she served as an Account Supervisor at DDB Chicago. Her accounts at DDB Chicago included Home Depot, Disney Vacation Club, Hyatt Hotels & Resorts. Earlier at DDB, Payne worked as an Account Executive for Illinois Lottery and USG.

Payne has also held account management potions at Arnold Worldwide (where she worked with Volkswagen, Royal Caribbean and Monster.com) and at Edel Partners.

Payne holds as a bachelor’s degree in Communications from DePaul University.

About Fuseideas

Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.

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