Fuseideas and Rainbow Media Partner to Design Video for Second Consecutive Year
SOMERVILLE, MA – December 14, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, today unveiled the video work done for the CTAM (Cable & Telecommunications Association for Marketing) 2009 Mark Awards held in Denver on October 26, 2009. Fuseideas partnered with the Sundance Channel and iFC (both owned by Rainbow Media) to produce a video intro for the 2009 Mark Awards. Fuseideas worked with show host Evan Shapiro, president of Sundance and iFC on the video for this year’s awards ceremony.
For the 2008 Mark Awards, Fuseideas and Rainbow Media’s AMC Network produced a wildly successful piece which was based on AMC’s series “Mad Men,” a show about advertising in the 1960’s. The concept for the 2009 video was to “out do” the 2008 show because and played on the fake rivalry between Evan Shapiro and Ed Carroll, AMC’s Chief Operating Officer and host of the 2008 Mark Awards. Knowing he didn’t have a show like “Mad Men” to rely on, Fuseideas and Mr. Shapiro developed a concept that had him asking well known cable entertainment executives about what he could do for this year’s show. The various executives set Evan up for a gag musical number that he performed live at the event. Both videos can be seen under the Work section at www.fuseideas.com.
“With help from many leading executives in the cable industry, Fuseideas and Rainbow Media were able to produce a unique video introduction for Evan Shapiro at the 2009 awards,” said Dennis Franczak, CEO of Fuseideas. “Our goal for the video was to create a fun, festive environment for show which recognizes great marketing in the Cable industry. Given the state of the economy, audiences were seeking something light and humorous and the result far exceeded what we initially envisioned. Evan and I are both very happy that the video and the show was deemed a huge success.”
CTAM: Cable & Telecommunications Association for Marketing
Cable & Telecommunications Association for marketing is a 501(c)(6) non-profit association that provides education, recognition and networking opportunities, and manages cooperative marketing initiatives, for cable companies, content providers and others who supply products and services to the cable industry. More information can be found at www.ctam.com.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including The Walt Disney Company, Massachusetts Port Authority, Comcast, ESPN, Reebok, HBO Latin America and Raytheon. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
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