Fuseideas and CTI Media have joined forces and have just been named agency of record for Hartfield-Jackson Atlanta International Airport. This multi-tiered media project includes creative design and advertising, online interactive initiatives, and facilitating social media to support the airport's communications efforts.
"We have a tremendous team in place and are excited about working with Atlanta Airport," said Dennis Franczak, CEO of Fuseideas. "It is wonderful to see major airport hubs embrace social media's growing popularity."
1/27/11
1/25/11
FUSEIDEAS HIRES SUZANNE WORTHINGTON AS INTERACTIVE DESIGNER
SOMERVILLE, MA – January 20, 2011 – Fuseideas, a premier full-service advertising, interactive and public relations agency, has added Suzanne Worthington as new member of the Creative team.
As a recent grad of Boston University, Worthington has joined the Fuseideas team and bringing in a powerhouse of skills; fresh ideas, creative energy and enthusiasm to the award winning agency’s team. Worthington’s experience covers a range of media and creative tools, while working on clients such as Members First Inc. Maine Office of Tourism, Comcast, Collette Vacations, and the City of Charleston Department of Cultural Affairs. Prior to joining Fuseideas, and while at Boston University, Worthington assumed roles on the Executive Board and as an Art Supervisor at BU’s prestigious AdLab.
“Suzanne’s creative approach and client expertise is what we are looking for at Fuseideas, especially as we grow our agency in the face of a new decade,” said Dennis Franczak, CEO and founder of Fuseideas. “Her enthusiasm and experience with various lifestyle and travel clients provides our agency with a window to new opportunities for growth and new business.”
Twitter: @fuseideas / Facebook: Fusesideas1
As a recent grad of Boston University, Worthington has joined the Fuseideas team and bringing in a powerhouse of skills; fresh ideas, creative energy and enthusiasm to the award winning agency’s team. Worthington’s experience covers a range of media and creative tools, while working on clients such as Members First Inc. Maine Office of Tourism, Comcast, Collette Vacations, and the City of Charleston Department of Cultural Affairs. Prior to joining Fuseideas, and while at Boston University, Worthington assumed roles on the Executive Board and as an Art Supervisor at BU’s prestigious AdLab.
“Suzanne’s creative approach and client expertise is what we are looking for at Fuseideas, especially as we grow our agency in the face of a new decade,” said Dennis Franczak, CEO and founder of Fuseideas. “Her enthusiasm and experience with various lifestyle and travel clients provides our agency with a window to new opportunities for growth and new business.”
Twitter: @fuseideas / Facebook: Fusesideas1
12/20/10
Fuseideas to Create 2011 Thank You Video to Dana-Farber Donors
Fuseideas has been hired by Dana-Farber Cancer Institute to create and deliver the Celebration Video for the “Mission More Possible” event to be held in April 2011, which acknowledges and thanks the organization's donors.
Award winning Fuseideas is tasked with the production and delivery of the video. The agency's team will creatively refine and direct the celebration video to include script, storyboards, and other media materials that will support its production.
"We are excited to work with Dana-Farber on this exceptional creative initiative," said Dennis Franczak, CEO of Fuseideas. "At Fuseideas, we are pleased to have been selected to produce such a meaningful communication vehicle that will celebrate and acknowledge Dana-Farber's donors and all their hard work."
For more information on Dana-Farber visit: http://www.dana-farber.org/
Award winning Fuseideas is tasked with the production and delivery of the video. The agency's team will creatively refine and direct the celebration video to include script, storyboards, and other media materials that will support its production.
"We are excited to work with Dana-Farber on this exceptional creative initiative," said Dennis Franczak, CEO of Fuseideas. "At Fuseideas, we are pleased to have been selected to produce such a meaningful communication vehicle that will celebrate and acknowledge Dana-Farber's donors and all their hard work."
For more information on Dana-Farber visit: http://www.dana-farber.org/
12/12/10
Fuseideas introduces Metrostyle to StyleBoston TV
Award-winning Fuseideas proudly introduced Metrostyle to the increasingly popular StyleBoston TV program in the last quarter of 2010 with a broadcast ad campaign. Metrostyle is a division of Boston Apparel Group, targeting stylish women ages 35-54 with a unique look. The program was initially aired on NECN, local cable, and has since moved to ABC, and then created the sponsorship.
The two 15sec spots aired during programming as bookends going in and out of StyleBoston TV. The focus of the spots was on winter blues with Metrostyle, that added color, style and flare into the season, and will continue to air through March 2011.
As part of the outreach, Metrostyle also sponsored the StyleBoston host announcement party in November 2010, where the popular show's new host was selected. Metrostyle also provided the apparel the StyleBoston hosts for the event.
The two 15sec spots aired during programming as bookends going in and out of StyleBoston TV. The focus of the spots was on winter blues with Metrostyle, that added color, style and flare into the season, and will continue to air through March 2011.
As part of the outreach, Metrostyle also sponsored the StyleBoston host announcement party in November 2010, where the popular show's new host was selected. Metrostyle also provided the apparel the StyleBoston hosts for the event.
9/8/10
Fuseideas partners with Collette Vacations to launch new product, Explorations
Fuseideas has partnered with Collette Vacations to launch their new brand, Explorations.
Explorations Touring offers guided, luxury small group tours to numerous locations around the world. The website, at www.explorationstouring.com allows users to browse locations and itineraries and book their vacation immediately online.
“We are extremely excited to have worked with Collette Vacations on this brand launch” said Dennis Franczak, CEO of Fuseideas. “The website design gives users an extensive array of visual experience so they can truly understand what the Explorations brand is all about.”
The website launched at the end of August and marketing is supporting the launch via print, online and search engine optimization and search engine marketing.
About Collette Vacations
Based in Pawtucket, RI and launched in 1909, Collette Vacations is a international leader in group tours and vacation packages. Collette Vacations has offices in three countries and offers tours to all 7 continents, yet it is still very much a family business.
Explorations Touring offers guided, luxury small group tours to numerous locations around the world. The website, at www.explorationstouring.com allows users to browse locations and itineraries and book their vacation immediately online.
“We are extremely excited to have worked with Collette Vacations on this brand launch” said Dennis Franczak, CEO of Fuseideas. “The website design gives users an extensive array of visual experience so they can truly understand what the Explorations brand is all about.”
The website launched at the end of August and marketing is supporting the launch via print, online and search engine optimization and search engine marketing.
About Collette Vacations
Based in Pawtucket, RI and launched in 1909, Collette Vacations is a international leader in group tours and vacation packages. Collette Vacations has offices in three countries and offers tours to all 7 continents, yet it is still very much a family business.
Fuseideas scores in women’s fashion with Chadwicks
Fuseideas will be working with Boston Apparel Group on a new fall campaign for their Chadwicks brand.
Chadwicks is a flagship brand of Boston Apparel Group and features a wide variety of women’s fashion styles for women of all types and sizes. Their current tagline is “Great Style is Possible.”
“We are extremely excited to partner with the Chadwicks brand team on this project,” said Dennis Franczak, CEO of Fuseideas. “The energy of their in-house team combined with our creative ideas will make this a powerful campaign. We’re honored to partner with them to develop a great campaign.”
Work will break in early October in select markets in the US and will primarily be online and print.
Chadwicks is a flagship brand of Boston Apparel Group and features a wide variety of women’s fashion styles for women of all types and sizes. Their current tagline is “Great Style is Possible.”
“We are extremely excited to partner with the Chadwicks brand team on this project,” said Dennis Franczak, CEO of Fuseideas. “The energy of their in-house team combined with our creative ideas will make this a powerful campaign. We’re honored to partner with them to develop a great campaign.”
Work will break in early October in select markets in the US and will primarily be online and print.
7/2/10
Fuseideas Executes 2010 World Cup Campaign for Univision
(Somerville, MA) June 24, 2010 -- Fuseideas has created and executed a successful Hispanic Affiliate trade campaign for Univision for creative delivery of the 2010 FIFA World Cup.
Via the landing page www.univisionshotatglory.com that was built, Univision was able to uniquely deliver the World Cup games on all three networks in HD, On Demand and Online. Those who registered on the website received promotional gifts (a soccer ball, while supplies last) from Univision Networks.
The interactive campaign named “The Highest Definition Of Glory,” referring to the 2010 FIFA World Cup, was published in print and online, including Multichannel Merchant.
Our idea was to roadblock the entire site so we owned all the ads on the site. We are doing this on very finite days in the campaign and it has proven to be very effective.
The campaign will run through the World Cup and Univision has already garnered positive campaign results and notoriety in the business press.
Via the landing page www.univisionshotatglory.com that was built, Univision was able to uniquely deliver the World Cup games on all three networks in HD, On Demand and Online. Those who registered on the website received promotional gifts (a soccer ball, while supplies last) from Univision Networks.
The interactive campaign named “The Highest Definition Of Glory,” referring to the 2010 FIFA World Cup, was published in print and online, including Multichannel Merchant.
Our idea was to roadblock the entire site so we owned all the ads on the site. We are doing this on very finite days in the campaign and it has proven to be very effective.
The campaign will run through the World Cup and Univision has already garnered positive campaign results and notoriety in the business press.
6/29/10
Are Webinars effective marketing tools anymore?
The quick answer is "it depends." Depending on your company, business model, service or product, the key to a successful webinar is to offer valuable information to participants who are interested in giving up an hour of their work time to listen to you.
Before you choose to do a webinar, keep these tips in mind:
- Your target market will associate you with webinars quickly. If you decide to start hosting one webinar, you'll have to keep hosting them to become effective marketing tools and build a loyal following. Plan a series of topics and spread them accordingly over time to sustain interest.
- You must be willing and comfortable on a live web talking to a group of strangers you can't even see, hear them talk, or read their body language.
- Make sure your equipment works well so that the live feed is not interrupted. The last thing you want is technical issues interfering with your webinar.
- Be an authority of your subject matter. There are great webinars out there from self proclaimed gurus who know their topic well and offer quality tips to the participant. Stay on top of topics you can really develop a good Q&A at the end of your webinar, so that your audience can identify with you and your company should they need your services.
- Collect feedback. After the webinar, send a quick thank you email and find out from participants what they though. Offering a small incentive, such as a discount if you are charging a fee, can motivate participants to submit valuable feedback. Social media helps also, with Facebook and Twitter, especially.
Twitter @fuseideas
www.fuseideas.com
Before you choose to do a webinar, keep these tips in mind:
- Your target market will associate you with webinars quickly. If you decide to start hosting one webinar, you'll have to keep hosting them to become effective marketing tools and build a loyal following. Plan a series of topics and spread them accordingly over time to sustain interest.
- You must be willing and comfortable on a live web talking to a group of strangers you can't even see, hear them talk, or read their body language.
- Make sure your equipment works well so that the live feed is not interrupted. The last thing you want is technical issues interfering with your webinar.
- Be an authority of your subject matter. There are great webinars out there from self proclaimed gurus who know their topic well and offer quality tips to the participant. Stay on top of topics you can really develop a good Q&A at the end of your webinar, so that your audience can identify with you and your company should they need your services.
- Collect feedback. After the webinar, send a quick thank you email and find out from participants what they though. Offering a small incentive, such as a discount if you are charging a fee, can motivate participants to submit valuable feedback. Social media helps also, with Facebook and Twitter, especially.
Twitter @fuseideas
www.fuseideas.com
6/17/10
Making Email Marketing better
It's true that we've moved on from email marketing from the days of Constant Contact. While social media have revolutionized the marketing approach to email, not all is lost. Improvement is key. Here are some pointers:
- Go through your database regularly and comb the emails to find the best ones to reach out to.
- Learn to personalize emails as much as possible. Don't blind send emails to people, they get too much junk already.
- Use the KIS approach: keep it simple. Period.
- Use an easy call for action. Don't overload with rules and exceptions. Either you are offering good value that makes sense to your customers, or the email goes to trash
- Don't send too many emails. Once a month is plenty these days. It's enough to stay in touch and keep your brand in the front of your customers' minds.
- Reply personally. If you get a direct response from one of your mass emails, respond promptly and address questions efficiently. Part of successful marketing is assigning value in customer relationships.
At Fuseideas, we implement e-newsletters and e-blasts with a strategic approach that is part of our client's integrated marketing communications campaign. E-mail can only get your so far, but it is still worth adding to your mix.
www.fuseideas.com
- Go through your database regularly and comb the emails to find the best ones to reach out to.
- Learn to personalize emails as much as possible. Don't blind send emails to people, they get too much junk already.
- Use the KIS approach: keep it simple. Period.
- Use an easy call for action. Don't overload with rules and exceptions. Either you are offering good value that makes sense to your customers, or the email goes to trash
- Don't send too many emails. Once a month is plenty these days. It's enough to stay in touch and keep your brand in the front of your customers' minds.
- Reply personally. If you get a direct response from one of your mass emails, respond promptly and address questions efficiently. Part of successful marketing is assigning value in customer relationships.
At Fuseideas, we implement e-newsletters and e-blasts with a strategic approach that is part of our client's integrated marketing communications campaign. E-mail can only get your so far, but it is still worth adding to your mix.
www.fuseideas.com
6/9/10
FUSEIDEAS HIRES NEW VP OF CLIENT SERVICES
SOMERVILLE, MA – June 8, 2010 – Fuseideas, a premier full-service advertising, interactive and public relations agency, has added Traci Bergan-deBakker as a new member of the management team. As a VP of Client Services and Media Director, Bergan-deBakker is charged with overseeing all agency accounts and manage the interactive team on an array of projects.
Proficient in Spanish, Bergan-deBakker brings over a decade of experience in the integrated marketing communications in her new role at Fuseideas. She started her career at Deutsch Inc. in New York City, where she worked as a Media Planner for Mitsubishi and Reflect.com. She then accepted a position at Universal McCann in San Francisco as a Multi-National Media Planner for Microsoft. After moving to Boston in 2004, she joined The VIA Group, working with clients including HP Hood, TD Banknorth, WilmerHale, Silverstein Properties, and CBS Radio. Most recently, Bergan-deBakker lead the CoCo Key Water Resort marketing department as the in-house Director of Marketing, managing both their Boston and Fitchburg, MA locations, along with an array of portfolio-wide marketing initiatives.
“Traci’s client approach and media expertise is what we are looking for at Fuseideas, especially as we grow our agency in the face of a new decade. I am excited to bring her on board with the rest of our team as the VP of Client Services and Media Director.” said Dennis Franczak, CEO and founder of Fuseideas. “Her knowledge and experience with international brands provides our agency with a window to new opportunities for growth and new business.”
Bergan-deBakker holds as a Bachelor degree in Business Management and Spanish from Gettysburg College.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog:
# # #
Proficient in Spanish, Bergan-deBakker brings over a decade of experience in the integrated marketing communications in her new role at Fuseideas. She started her career at Deutsch Inc. in New York City, where she worked as a Media Planner for Mitsubishi and Reflect.com. She then accepted a position at Universal McCann in San Francisco as a Multi-National Media Planner for Microsoft. After moving to Boston in 2004, she joined The VIA Group, working with clients including HP Hood, TD Banknorth, WilmerHale, Silverstein Properties, and CBS Radio. Most recently, Bergan-deBakker lead the CoCo Key Water Resort marketing department as the in-house Director of Marketing, managing both their Boston and Fitchburg, MA locations, along with an array of portfolio-wide marketing initiatives.
“Traci’s client approach and media expertise is what we are looking for at Fuseideas, especially as we grow our agency in the face of a new decade. I am excited to bring her on board with the rest of our team as the VP of Client Services and Media Director.” said Dennis Franczak, CEO and founder of Fuseideas. “Her knowledge and experience with international brands provides our agency with a window to new opportunities for growth and new business.”
Bergan-deBakker holds as a Bachelor degree in Business Management and Spanish from Gettysburg College.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog:
# # #
6/7/10
Camp Waziyatah Welcomes Fuseideas as First Agency
Camp Waziyatah, located in Waterford, Maine, has selected Fuseideas as its first agency of record.
Fuseideas has been tasked to work on a variety of assignments including theater ads, print, online, social media and public relations for the Camp, which is located on 130 acres of beautiful woods and fields bordering a privately owned, spring-fed lake at the head of the Sebago Lake watershed in Maine.
Fuse is working with new Owners / Directors Greg and Mitch Parker, who host boys and girls from all over the world come to the grounds affectionately known as “Camp Wazi”. Camp Waziyatah, www.wazi.com, has been open for the past 89 summers, and offers campers over 40 activities.
“We are excited to be working with Fuseideas on this marketing communications initiative,” said the Parker Brothers. “We believe that an integrated approach with interactive and traditional media will provide us with the exposure we need for our potential campers at Wazi.”
About Camp Waziyatah
Summer lasts forever at Wazi! Since 1920, Camp Waziyatah has been helping kids ages 7-17 achieve personal growth and create positive peers relationships that last a lifetime. The camp offers the highest counselor-to-camper ratio in the country, and offers over 40 activities for kids, from archery to wakeboarding. www.wazi.com
Fuseideas has been tasked to work on a variety of assignments including theater ads, print, online, social media and public relations for the Camp, which is located on 130 acres of beautiful woods and fields bordering a privately owned, spring-fed lake at the head of the Sebago Lake watershed in Maine.
Fuse is working with new Owners / Directors Greg and Mitch Parker, who host boys and girls from all over the world come to the grounds affectionately known as “Camp Wazi”. Camp Waziyatah, www.wazi.com, has been open for the past 89 summers, and offers campers over 40 activities.
“We are excited to be working with Fuseideas on this marketing communications initiative,” said the Parker Brothers. “We believe that an integrated approach with interactive and traditional media will provide us with the exposure we need for our potential campers at Wazi.”
About Camp Waziyatah
Summer lasts forever at Wazi! Since 1920, Camp Waziyatah has been helping kids ages 7-17 achieve personal growth and create positive peers relationships that last a lifetime. The camp offers the highest counselor-to-camper ratio in the country, and offers over 40 activities for kids, from archery to wakeboarding. www.wazi.com
6/1/10
Agency of the Future
We're in a new decade and the emerging trend of social media are dictating how we market to audiences. The viral factor is directly influenced by the popularity of the mob social networks, which are still called the big three: Facebook, LinkedIn and Twitter.
As these evolve, so do marketing and advertising tactics. Responsiveness to the fickle nature of the new, rich media is just as important as creativity.
The agency of the future must be a strong force fighting along with the constant changes, adapting to new technologies and learning to continuously converge of digital media in traditional campaigns.
Once agencies learn how to maintain a balance between understanding emerging digital media and learning how to manipulate new applications, the big ideas and creativity will flow like water on a stream. We work in a digital world, but most of the marketing principles have not (and should not) change the process of producing good work for our clients.
www.fuseideas.com
www.twitter.com/fuseideas
www.facebook.com/fuseideas1
As these evolve, so do marketing and advertising tactics. Responsiveness to the fickle nature of the new, rich media is just as important as creativity.
The agency of the future must be a strong force fighting along with the constant changes, adapting to new technologies and learning to continuously converge of digital media in traditional campaigns.
Once agencies learn how to maintain a balance between understanding emerging digital media and learning how to manipulate new applications, the big ideas and creativity will flow like water on a stream. We work in a digital world, but most of the marketing principles have not (and should not) change the process of producing good work for our clients.
www.fuseideas.com
www.twitter.com/fuseideas
www.facebook.com/fuseideas1
5/17/10
SMM: Foursquare or Facebook?
Great article in today's Business Insider about Facebook and Foursquare. There are concerns about Facebook's privacy issues and how that affects potential advertisers. We think that it's still too early to know what will happen.
Foursquare's mere 1.2 million users (versus 450 million FB users) are becoming increasingly attractive to big companies, such as Pepsi, and even publishers are starting to circle around the mobile app to tap its viral marketing potential.
While we don't know yet what plans Facebook has for location, marketers increasingly have more options on where and how to advertise on social media and how to adjust their strategy.
Right now Foursquare is the next best thing, and definitely very popular with its "checkin" feature. It will be an interesting year monitoring how this will evolve... Should Facebook just buy Foursquare?
www.fuseideas.com
Facebook
Twitter
Foursquare's mere 1.2 million users (versus 450 million FB users) are becoming increasingly attractive to big companies, such as Pepsi, and even publishers are starting to circle around the mobile app to tap its viral marketing potential.
While we don't know yet what plans Facebook has for location, marketers increasingly have more options on where and how to advertise on social media and how to adjust their strategy.
Right now Foursquare is the next best thing, and definitely very popular with its "checkin" feature. It will be an interesting year monitoring how this will evolve... Should Facebook just buy Foursquare?
www.fuseideas.com
5/10/10
Staying productive while chasing new business
As a CEO of a small agency, the largest part of my focus is going after new business while ensuring that current clients are happy. We explored what it is like to keep a balance between operations, staffing needs, internal marketing, accounting, and of course, new business.
Since responding to RFPs, meeting deadlines, and attending prospect meetings require a lot of travel, how do you make sure that you are productive while on the road? Here are some thoughts:
- Be accessible. It's one thing to turn off your phone when you are in a meeting trying to land an account. But, your staff at the agency's headquarters will need to reach you at times to get your approval on things, or find you if a crisis breaks out. It's important to empower and trust your employees so that they can go above and beyond their job scope and get things done while you are away.
- Check email. We all get our emails on our smartphones nowadays, but learn to unclutter your inbox quickly. Remember, giving a short response is better than no response. If not responded right away, many emails get lost in the shuffle, and you may end up embarrassed in the long run. It's important to know what's going on.
- If you are going to be away for more than two days, definitely schedule a daily call - no more than ten minutes - with your headquarters. Have an assigned staff member to go through updates at your agency. It's a good way to stay connected, and to also answer any questions that need immediate attention.
- Post social media updates. Sure, why not? If you are a CEO and are connected to clients on Facebook or Twitter, why not post updates on what you are up to. Clients like to see you are staying active in your agency. In fact, social media are notorious for opening dialogue and possibly even impromptu meetings... if a client happens to be in the same town as you!
- Carve out time for other tasks. While you are on the road focusing on winning new business, it is still important to learn to make the time to attend to current client business. Remember, your current clients is the only reason you are in business. You can only expect your staff to handle so much while you are away. Besides, one of the reasons those clients came to you is because you offer their account a personal touch!
After all that's done... go out and see the sights!
Since responding to RFPs, meeting deadlines, and attending prospect meetings require a lot of travel, how do you make sure that you are productive while on the road? Here are some thoughts:
- Be accessible. It's one thing to turn off your phone when you are in a meeting trying to land an account. But, your staff at the agency's headquarters will need to reach you at times to get your approval on things, or find you if a crisis breaks out. It's important to empower and trust your employees so that they can go above and beyond their job scope and get things done while you are away.
- Check email. We all get our emails on our smartphones nowadays, but learn to unclutter your inbox quickly. Remember, giving a short response is better than no response. If not responded right away, many emails get lost in the shuffle, and you may end up embarrassed in the long run. It's important to know what's going on.
- If you are going to be away for more than two days, definitely schedule a daily call - no more than ten minutes - with your headquarters. Have an assigned staff member to go through updates at your agency. It's a good way to stay connected, and to also answer any questions that need immediate attention.
- Post social media updates. Sure, why not? If you are a CEO and are connected to clients on Facebook or Twitter, why not post updates on what you are up to. Clients like to see you are staying active in your agency. In fact, social media are notorious for opening dialogue and possibly even impromptu meetings... if a client happens to be in the same town as you!
- Carve out time for other tasks. While you are on the road focusing on winning new business, it is still important to learn to make the time to attend to current client business. Remember, your current clients is the only reason you are in business. You can only expect your staff to handle so much while you are away. Besides, one of the reasons those clients came to you is because you offer their account a personal touch!
After all that's done... go out and see the sights!
5/3/10
Fuseideas' client, YouFloral, makes it on the TODAY SHOW!
We're always excited when one of our clients, especially a new product launch, receives nationwide attention. Fuseideas is in the process of launching www.YouFloral.com, the only floral website that provides customers a unique, interactive experience of designing their own vase with a photo and message. Along with a huge variety of fresh flower arrangements, the VaseExpression (which is a waterproof liner) makes the message timeless and beautiful for the recipient.
This was the idea when Robyn Spizman presented YouFloral arrangements on the NBC'S TODAY SHOW this past Friday as part of her recommendations for Mother's Day!
Way to go!
Twitter@YouFloral
www.youfloral.com
This was the idea when Robyn Spizman presented YouFloral arrangements on the NBC'S TODAY SHOW this past Friday as part of her recommendations for Mother's Day!
Way to go!
Twitter@YouFloral
www.youfloral.com
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