It's true that we've moved on from email marketing from the days of Constant Contact. While social media have revolutionized the marketing approach to email, not all is lost. Improvement is key. Here are some pointers:
- Go through your database regularly and comb the emails to find the best ones to reach out to.
- Learn to personalize emails as much as possible. Don't blind send emails to people, they get too much junk already.
- Use the KIS approach: keep it simple. Period.
- Use an easy call for action. Don't overload with rules and exceptions. Either you are offering good value that makes sense to your customers, or the email goes to trash
- Don't send too many emails. Once a month is plenty these days. It's enough to stay in touch and keep your brand in the front of your customers' minds.
- Reply personally. If you get a direct response from one of your mass emails, respond promptly and address questions efficiently. Part of successful marketing is assigning value in customer relationships.
At Fuseideas, we implement e-newsletters and e-blasts with a strategic approach that is part of our client's integrated marketing communications campaign. E-mail can only get your so far, but it is still worth adding to your mix.
www.fuseideas.com
Showing posts with label interactive agency. Show all posts
Showing posts with label interactive agency. Show all posts
4/20/10
Keeping it all Together: Running your agency and staying current
One of the biggest challenges that small agencies face in a digital world is having to stay current with new and emerging technologies and marketing communications trends.
In fact, interactive agencies have to be at the very cutting edge of new media.
How do you juggle, stay current and not drop the ball? Our CEO, Dennis Franczak suggests these techniques:
- Monitor the news environment. Staying informed means reading material that relates to your clients, your business, your field, and your competition. Subscribe to high quality content that will provide you with solid information, and keep you current on the new market trends. Reading good material is also a great source for conversation started at business meetings and networking events
- Write a blog is no longer enough... become a contributor. Let's face it, nearly every agency pens a blog these days. Whether your blog is good or not depends on how much you enjoy writing it, how often your write it, and how helpful are the tips and topics you blog about. That's not enough these days.
Becoming a contributor or guest blogger on a respected industry website is an excellent branding opportunity for your agency. Sharing insights and information from your own experience in a small agency through viral content is very competitive and well-appreciated from clients and others in the industry.
- Keep it all viral and connected. This one is self-explanatory, but naturally you want to maximize the impact of your agency's brand. Whether it's new work you want to show, a new campaign you are announcing, or a new client, using social media to virally connect with your contacts and friends is integral to your internal marketing effort
- Clients still want it all. You can't compromise the client's work. Period. Somehow, even with a million new things popping up at your agency, you still have to have your priorities straight. A happy client makes a happy agency. And vice versa.
- Mingle and network. While online relationships have taken over, there's still something about that first handshake and small talk that make face time much more personal and genuine to the business approach. Don't stop going to networking parties, industry award ceremonies and seminars. You don't know who you will meet and how that contact can turn into a client. Some things just don't change.
Twitter@fuseideas
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www.fuseideas.com
In fact, interactive agencies have to be at the very cutting edge of new media.
How do you juggle, stay current and not drop the ball? Our CEO, Dennis Franczak suggests these techniques:
- Monitor the news environment. Staying informed means reading material that relates to your clients, your business, your field, and your competition. Subscribe to high quality content that will provide you with solid information, and keep you current on the new market trends. Reading good material is also a great source for conversation started at business meetings and networking events
- Write a blog is no longer enough... become a contributor. Let's face it, nearly every agency pens a blog these days. Whether your blog is good or not depends on how much you enjoy writing it, how often your write it, and how helpful are the tips and topics you blog about. That's not enough these days.
Becoming a contributor or guest blogger on a respected industry website is an excellent branding opportunity for your agency. Sharing insights and information from your own experience in a small agency through viral content is very competitive and well-appreciated from clients and others in the industry.
- Keep it all viral and connected. This one is self-explanatory, but naturally you want to maximize the impact of your agency's brand. Whether it's new work you want to show, a new campaign you are announcing, or a new client, using social media to virally connect with your contacts and friends is integral to your internal marketing effort
- Clients still want it all. You can't compromise the client's work. Period. Somehow, even with a million new things popping up at your agency, you still have to have your priorities straight. A happy client makes a happy agency. And vice versa.
- Mingle and network. While online relationships have taken over, there's still something about that first handshake and small talk that make face time much more personal and genuine to the business approach. Don't stop going to networking parties, industry award ceremonies and seminars. You don't know who you will meet and how that contact can turn into a client. Some things just don't change.
Twitter@fuseideas
www.fuseideas.com
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