We're in a new decade and the emerging trend of social media are dictating how we market to audiences. The viral factor is directly influenced by the popularity of the mob social networks, which are still called the big three: Facebook, LinkedIn and Twitter.
As these evolve, so do marketing and advertising tactics. Responsiveness to the fickle nature of the new, rich media is just as important as creativity.
The agency of the future must be a strong force fighting along with the constant changes, adapting to new technologies and learning to continuously converge of digital media in traditional campaigns.
Once agencies learn how to maintain a balance between understanding emerging digital media and learning how to manipulate new applications, the big ideas and creativity will flow like water on a stream. We work in a digital world, but most of the marketing principles have not (and should not) change the process of producing good work for our clients.
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