Fuseideas wins PROMAX Silver Award for Best Interactive Website for NHL Beard-A-Thon® with partner CENERGY

SOMERVILLE, MA- December 5, 2011- Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced they were recognized as one of the 2011 PROMAX BDA Award winners. Fuseideas received a PROMAX Silver Award for Best Interactive Website for their work with CENERGY on the NHL Beard-A-Thon campaign.

PROMAXBDA Local selected the 2011 winners for the most outstanding promotion, marketing and design work in local broadcast. Winners were selected through a jury of their peers through a series of online and in-person judging panels and were announced on Tuesday, November 15, 2011 in New York City.

Fuseideas and CENERGY worked together on the campaign to create a fundraising approach that builds on an established tradition of the playoff season: the playoff beard. The Beard-A-Thon was created as a challenge for NHL fans. Fans would grow a beard to support not only their team in the Stanley Cup, but also their team’s associated charity. Together the companies developed all aspects of the web presence - social media, online PR, banners, and the design and deployment of all of the team websites.

“It is an honor to receive such a prestigious award from PROMAX. We could not have done it without our partner CENERGY, whom we worked extremely closely with to garner the success on the program. Beard-A-Thon is an interactive and exciting way to get hockey fans engaged with their teams for a great cause. We look forward to many more improvements to come on the program in coming years,” said Dennis Franczak, President and CEO of Fuseideas.

The PROMAX Award adds to the landslide of praise that Fuseideas has been awarded. The company received two prestigious Silver Mark Awards for its creative design work for Comcast and HBO. Fuseideas was named in the Top 10 New England-based web development firms by Boston Business Journal, with numerous awards for web development, as well as named by iMediaConnection as a national Top 10
“Creative agency to watch” in 2009. In addition Fuseideas has been the winner of numerous creative awards, most recently for a consumer DM campaign for Comcast International and a B2B DM campaign for HBO Latin America. Fuseideas was also the winner of two Bell Ringers for excellence in Public Relations and social media marketing.


About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency for brands seeking relevance, growth and longevity in a constantly changing world. Fuseideas’ client experience includes Adidas, Disney, Massport, Comcast, NBCUniversal, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas’ work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com

About Cenergy Marketing & Communications, LLC
Cenergy Marketing & Communications is a full-service brand-activation firm specializing in sports, entertainment and lifestyle marketing. In addition to traditional advertising, CENERGY delivers event marketing, interactive, sales promotion and sponsorship-activation services to clients. To learn more about CENERGY, visit www.activatingbrands.com.

About PromaxBDA
PromaxBDA (promaxbda.org) is a global, non-profit association dedicated to
being the leading resource for education, community, creative inspiration and
career development for marketing, promotion and design professionals within the
entertainment/information industry. PromaxBDA’s mission is to lead the
conversation about the role that marketing, promotion and design play in the value of
media across content platforms. With a combined membership of more than
3,000 companies and individuals drawn from more than 70 countries,
PromaxBDA is a truly international organization uniting the individuals.

Contact Information:
Aidan Bradley
Director of Public Relations
Fuseideas
617-667-5800
abradley@fuseideas.com

Fuseideas Named Agency of Record for Anton’s

SOMERVILLE, Mass. August 2, 2011 - Anton’s Cleaners has named Fuseideas as its agency of record, according to Dennis Franczak, CEO and Founder of Fuseideas, an independent full-service advertising agency. The Tewksbury, Mass-based account, previously handled by Graham Communications in Quincy, Mass., was won by Fuseideas after a quiet regional review.

Working with CEO Charles Anton, the Fuseideas team will create full service marketing programs for the quality cleaner including print, broadcast and online advertising as well as marketing and public relations support for Anton’s community programs, Coats for Kids and Belle of the Ball.

“We are thrilled to be working with Anton’s Cleaners to bring their marketing, advertising, and social media needs to the next level as well as work on their recognizable and successful community relations programs Coats for Kids and Belle of the Ball.” said Dennis Franczak, CEO Fuseideas

New work is expected to appear in early Fall 2011. Donations for Coats for Kids will open in October and Belle of the Ball in Spring 2012. Please refer to Anton’s website for additional details, services and coupons at: http://www.antons.com/

About Anton’s
Anton’s Cleaners serves the Boston area, Eastern Massachusetts and Southern New Hampshire with its 43 stores and home delivery in certain communities. Care, quality and value are hallmarks of Anton’s dependable dry cleaning and shirt laundry service. Anton’s is also recognized nationally and locally for its commitment to improving the lives of those in the communities it serves through two major community responsibility programs, Coats for Kids and Belle of the Ball.

About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency for brands seeking relevance, growth and longevity in a constantly changing world. Fuseideas client experience includes Adidas, Disney, Massport, Comcast, NBCUniversal, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com

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Press Contact Information: Aidan Bradley, Director of Public Relations, 617-776-5800

Fuseideas Executes 2010 World Cup Campaign for Univision

(Somerville, MA) June 24, 2010 -- Fuseideas has created and executed a successful Hispanic Affiliate trade campaign for Univision for creative delivery of the 2010 FIFA World Cup.

Via the landing page www.univisionshotatglory.com that was built, Univision was able to uniquely deliver the World Cup games on all three networks in HD, On Demand and Online. Those who registered on the website received promotional gifts (a soccer ball, while supplies last) from Univision Networks.

The interactive campaign named “The Highest Definition Of Glory,” referring to the 2010 FIFA World Cup, was published in print and online, including Multichannel Merchant.

Our idea was to roadblock the entire site so we owned all the ads on the site. We are doing this on very finite days in the campaign and it has proven to be very effective.

The campaign will run through the World Cup and Univision has already garnered positive campaign results and notoriety in the business press.

Fuseideas Launches YouFloral.com

Small Interactive Agency Spearheads Public Relations & Interactive Marketing Campaign for Innovative Floral Site

Our award winning small marketing and advertising agency has just launched YouFloral.com - a cutting edge floral website that is transforming the way customers send flowers in the industry!

Fuseideas is leading interactive marketing, social media and public relations efforts on behalf of www.YouFloral.com, a Mass based business that delivers the freshest flowers next day anywhere in the US, and is also the inventor of a unique personalization tool, called VaseExpressions™. A VaseExpression is a is a full-color, waterproof liner, which is secured inside an elegant glass vase. Customers can choose from a wide variety of attractive, seasonal vase designs, and then add a personal message, photo, or both, to send to their loved ones. The VaseExpression™ is timeless; once the recipient is finished with the flowers, the VaseExpression™ can be very easily removed from the vase. It then lies flat so it can be placed into a special frame, album, or scrapbook as a treasured keepsake.

Fuseideas’ CEO, Dennis Franczak anticipates great success with the YouFloral.com marketing campaign, “By harnessing the power of social media, along with utilizing traditional communication and public relations tactics, we believe that YouFloral’s message will spread virally far and wide, steadily building a loyal base of customers, while setting a cutting edge trend for true personalization in the flower buying experience,” said Mr. Franczak.

According to the agency, YouFloral will be utilizing social media extensively as part of its launch campaign, and will be publishing specials via Facebook, including an application to send free virtual flowers and VaseExpressions to friends. Already securing positive press by the agency, YouFloral is also expected to launch a blog on its website offering advice, seasonal tips, and exploring creative ways to enjoy flowers at their freshest.

About YouFloral
Massachusetts based YouFloral.com is the inventor and exclusive provider of VaseExpressions™, a new, patent-pending product that enables its customers to personalize and customize a floral vase. YouFloral emerges in the floral market and appeals to customers who want to fully personalize the traditional, thoughtful gesture of sending flowers to those who matter most by making their message timeless in a VaseExpression™. www.YouFloral.com Twitter@youfloral

Twitter@fuseideas / www.Facebook.com/fuseideas1