FOR IMMEDIATE RELEASE
Contact Information:
Aidan Bradley
Director of Public Relations
Fuseideas
617-667-5800
abradley@fuseideas.com
Fuseideas wins contract with The Massachusetts Lottery for ‘$10 Million Raffle Ticket’ TV Campaign to begin December 26th, 2011
SOMERVILLE, MA- December 22, 2011- Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced they won a competitive bid to provide stewardship of the Massachusetts Lottery’s $10 Million Raffle TV campaign which will run between December 26th and December 31st, 2011.
Acknowledging that ticket sales for the $10 Million Raffle were falling slightly behind expectations, the Lottery sought to expand its awareness ad campaign on the new game offering during the final week of sales to include television. The raffle drawing will take place on Sunday, January 1, 2012.
The Massachusetts State Lottery Commission approved a $75,000 contract earlier this week with Fuseideas to provide creative and media buying services for the campaign that will include as many as 90 15-second spots between Dec. 26 and Dec. 31 on various TV stations across the state, including: WBZ, WCVB, WHDH and WFXT in the Boston market, as well as ABC, FOX, CBS and WWLP in the Springfield market.
“We are ecstatic to take on the Massachusetts $10 Million Raffle ticket TV campaign working collaboratively with The Mass State Lottery to increase ticket sales for the drawing on January 1, we hope to work with The Massachusetts Lottery on many projects moving forward” said Dennis Franczak, President and CEO of Fuseideas.
The Massachusetts $10 Million Raffle is a new limited-time offering that will award one $7 million grand prize and million of dollars more in a New Year’s Day drawing. Each Massachusetts $10 Million Raffle ticket cost $20 and will be sold at all 7,400 Lottery’s retailers statewide until Saturday, December 31st at 11:59 pm, unless the game’s limited-run of one million tickets sell out before the scheduled end date. For more information on the Massachusetts $10 Million Raffle visit a local Lottery retailer or www.masslottery.com.
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About Massachusetts State Lottery
For the last 40 years, the Massachusetts Lottery has entertained players throughout the state with its innovative games and unmatched prizes. On March 22, 1972, the Lottery launched its inaugural offering - “The Game” – a weekly jackpot game and in May 1974 became the first state to sell Instant Lottery Tickets.
Today with four in-state draw games, two multi-state jackpot games, and the industry's most robust instant ticket portfolio, the Massachusetts Lottery is one of the most successful lotteries in the world and is a leader in lottery gaming innovation in the United States. Last year, the Lottery had total sales of $4.4 billion, awarded over $3 billion in prizes to players, and returned nearly $900 million in local aid to the Commonwealth's 351 cities and towns.
The Lottery has a network of more than 7,400 retailers across the state who sell games, including instant "scratch" tickets, jackpot game tickets and Keno. Headquartered in Braintree, and with four regional offices across the state, the Massachusetts Lottery is a division of the State Treasury.
About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency for brands seeking relevance, growth and longevity in a constantly changing world. Fuseideas’ client experience includes Adidas, Disney, Massport, Comcast, NBCUniversal, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas’ work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
12/22/11
12/5/11
Fuseideas wins PROMAX Silver Award for Best Interactive Website for NHL Beard-A-Thon® with partner CENERGY
SOMERVILLE, MA- December 5, 2011- Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced they were recognized as one of the 2011 PROMAX BDA Award winners. Fuseideas received a PROMAX Silver Award for Best Interactive Website for their work with CENERGY on the NHL Beard-A-Thon campaign.
PROMAXBDA Local selected the 2011 winners for the most outstanding promotion, marketing and design work in local broadcast. Winners were selected through a jury of their peers through a series of online and in-person judging panels and were announced on Tuesday, November 15, 2011 in New York City.
Fuseideas and CENERGY worked together on the campaign to create a fundraising approach that builds on an established tradition of the playoff season: the playoff beard. The Beard-A-Thon was created as a challenge for NHL fans. Fans would grow a beard to support not only their team in the Stanley Cup, but also their team’s associated charity. Together the companies developed all aspects of the web presence - social media, online PR, banners, and the design and deployment of all of the team websites.
“It is an honor to receive such a prestigious award from PROMAX. We could not have done it without our partner CENERGY, whom we worked extremely closely with to garner the success on the program. Beard-A-Thon is an interactive and exciting way to get hockey fans engaged with their teams for a great cause. We look forward to many more improvements to come on the program in coming years,” said Dennis Franczak, President and CEO of Fuseideas.
The PROMAX Award adds to the landslide of praise that Fuseideas has been awarded. The company received two prestigious Silver Mark Awards for its creative design work for Comcast and HBO. Fuseideas was named in the Top 10 New England-based web development firms by Boston Business Journal, with numerous awards for web development, as well as named by iMediaConnection as a national Top 10
“Creative agency to watch” in 2009. In addition Fuseideas has been the winner of numerous creative awards, most recently for a consumer DM campaign for Comcast International and a B2B DM campaign for HBO Latin America. Fuseideas was also the winner of two Bell Ringers for excellence in Public Relations and social media marketing.
About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency for brands seeking relevance, growth and longevity in a constantly changing world. Fuseideas’ client experience includes Adidas, Disney, Massport, Comcast, NBCUniversal, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas’ work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
About Cenergy Marketing & Communications, LLC
Cenergy Marketing & Communications is a full-service brand-activation firm specializing in sports, entertainment and lifestyle marketing. In addition to traditional advertising, CENERGY delivers event marketing, interactive, sales promotion and sponsorship-activation services to clients. To learn more about CENERGY, visit www.activatingbrands.com.
About PromaxBDA
PromaxBDA (promaxbda.org) is a global, non-profit association dedicated to
being the leading resource for education, community, creative inspiration and
career development for marketing, promotion and design professionals within the
entertainment/information industry. PromaxBDA’s mission is to lead the
conversation about the role that marketing, promotion and design play in the value of
media across content platforms. With a combined membership of more than
3,000 companies and individuals drawn from more than 70 countries,
PromaxBDA is a truly international organization uniting the individuals.
Contact Information:
Aidan Bradley
Director of Public Relations
Fuseideas
617-667-5800
abradley@fuseideas.com
10/10/11
Fuseideas keeps cutting edge marketing in Somerville
On September 18, 2011, in Latest News, by The News Staff
Fuseideas’ Dennis Franczak has his finger on the pulse of modern media.By Andrew Firestone
There is a saying that those who cannot adapt fall by the wayside, and in this tumultuous age of global marketing, Fuseideas of Davis Square in Somerville has taken that ball and ran with it. Founded in 2006 by Dennis Franczak of Medford, Fuesideas has quickly grown into a social-media powerhouse, representing clients as luminary as ESPN, Adidas, the Boston Bruins, and HBO Latino.
Combining sophisticated social-media and Internet marketing with a hip postmodern sense of consumer demand, Fuseideas stands poised to capitalize on the increasing viability of corporate marketing, even in an age where that sector has become harder to pin down.
“What you are finding today is you are finding a whole generation of people today, worldwide who are becoming increasingly distracted by different things,” said Franczak. “They watch TV on their iPads. They use their mobile phones to read on the Internet.”
“So now that you have all these different ways of reaching audiences, it becomes increasingly important that what you do is you offer a client choices and you put together a smart plan that recognizes how consumer behavior works,” he said. “It could include social media, it will still include television and print, possibly, it will certainly include online.”
One such campaign included the “Bruins fan rules” which appeared in television commercials created by Mullen ad agency. Approached to do an online component, Fuseideas created a tournament where fans could create their own rules and vote on their favorites. One such one was, “never tuck in your Bruins jersey, unless you’re going to church.” At the end of a huge tournament the winner received season tickets and a slew of prizes.
“What we try to do is give clients a holistic set of solutions that let them do all of these different things,” said Franczak.
When asked how the company was able to keep ahead of the competition, Franczak said that it was always important to remember that servicing your existing clientele was the best way of keeping up steam.
“A lot of business owners will tell you that your best customer base is through your current customers,” he said. “Our client list is world-renowned.”
Franczak was also proud of another aspect of his corporate headquarters, mainly that it sat right in Somerville’s own Davis Square.
“Why is Fuseideas in Somerville? It’s a great question, right? I just think Davis Square fits Fuesideas as an agency. Clients like to come here. They like to go to Redbones, they love going to the Foundry. Somerville and Davis Square is kind of a hip place, and we’re kind of a hip agency. It allows us to convey that atmosphere and that brand that we like. “
“I don’t feel any need to have a Boston zip code. Most of our clients aren’t even from around here so it doesn’t matter. We love Somerville and we’re going to be here for a while.”
Follow Fuseideas on facebook at www.facebook.com/fuseideas1, or on twitter at twitter.com/fuseideas.
9/20/11
The Power of the Purse: Fundraising Event
Fundraising Event to Assist Underprivileged Women and Girls
Lowell, MA - September 20, 2011- Purses have power in Lowell on October 13th, 2011. The Women Working Wonders Fund (WWWF), a Lowell-based non-profit that supports programs to help women and girls, is hosting the Power of the Purse, a designer purse and specialty bag fashion show, which will include a raffle and auction on Thursday, October 13, 2011 at 6 pm at the UMass Lowell Inn and Conference Center, 50 Warren Street, Lowell, MA.
Over 30 purses will take center stage that night which will include a fashion show by platinum sponsor Bloomingdale’s and a live designer purse auction with Chris Willis, Bloomingdale's Divisional Manager of Women's Designer Clothing as auctioneer. Stylish bags have been donated by local retailers such as Nordstrom Burlington and Neiman Marcus Natick and celebrity Gisele Bundchen, the supermodel wife of favorite New England Patriot Tom Brady.
“We are thrilled to be hosting the 1st annual Power of the Purse event on October 13th, 2011. Getting women together over a common interest such as fashion is a great way to make a difference in the community, and raise awareness for the Women Working Wonders Fund,” says Amy Werner, Senior Vice President/Retail Banking, The Lowell Five Cent Savings Bank and event co-chair.
A volunteer group of 13 women have made this event possible by coming together and raising money and awareness for The Women Working Wonders Fund. 100% of proceeds will go directly to the Women Working Wonders Fund endowment which provides grants for programs for underprivileged women and girls in the Lowell area. The Women Working Wonders Fund has helped fund such programs as: a career training program for homeless women at the Lowell Transitional Living Center; an anti-bullying program through the Boy and Girls Club of Greater Lowell; and respite relief for female caregivers of Alzheimer’s patients through The Community Family. Platinum sponsors are Bloomingdale’s and Nancy L. Donahue. Other sponsors are Anton's Cleaners, Fuseideas, Enterprise Bank, and Saints Medical Center.
For tickets, information, or sponsorship opportunities please contact Jennifer Hanson at 978-866-8770 or visit www.womengreaterlowell.org
About The Women Working Wonders Fund
The Women Working Wonders Fund is a 501 (c) 3 organization and a permanently endowed fund within the Greater Lowell Community Foundation (GLCF). Since its inception six years ago, through donations, fund raising, and collective philanthropy, the Fund has disbursed grants to local non-profits that assist the needs and issues of women and girls in the community.
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Press Contact Information: Aidan Bradley, Director of Public Relations, Fuseideas 617-776-5800
8/10/11
Fuseideas Named Agency for Mercantile Bank
SOMERVILLE, Mass. August 10, 2011 – Mercantile Bank has named Fuseideas as its agency of record, according to Dennis Franczak, CEO and Founder of Fuseideas, an independent full-service advertising agency. Mercantile Bank chose Fuseideas for their marketing and public relations efforts after a quiet regional review.
Working with bank President Charley Monaghan, the Fuseideas team will create full service marketing programs for the bank including print, broadcast and online advertising as well as marketing and public relations/social media support. Mercantile Bank is focused on their customers in the Boston area who may not be well served at larger banks. Mercantile specializes in customer relations, non-profit banking, social responsibility and community relations. The bank has taken on an expressive art therapy project, buying art work from clients at St. Francis House, ArtWorks, Walnut Street Center, and Artists for Humanity to be displayed at Mercantile’s flagship Fenway location as part of the recent branch renovation. In Fall 2011 Fuseideas will be launching an event to showcase the artwork and renovated Fenway office.
“Mercantile Bank is truly unique in their customer service, and we are pleased to partner with an institution that puts their customers first. We look forward to bringing Mercantile’s marketing and public relations efforts to the next level to aid in even better service for their customers” said Dennis Franczak, CEO Fuseideas
New artwork will possibly be purchased in the future for other bank locations. Mercantile Bank’s Express Art Therapy project and social responsibility programs, adds to Fuseidea’s other community relations programs previously won this year including Anton’s Coats for Kids, and Belle of the Ball programs.
About Mercantile Bank
Mercantile Bank opened in 1988 as a small neighborhood bank looking to serve the needs of people living and working in Boston's neighborhoods who may not have been adequately served by the city's large banking institutions. Since the first office in the Fenway area, more and more residents and business owners have come to appreciate the personalized service of Mercantile Bank. With the growing support from customers, new offices were opened in Brighton in 2000 and in the South End in 2003. More information can be found at: http://www.MercantileBoston.Com
About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency for brands seeking relevance, growth and longevity in a constantly changing world. Fuseideas client experience includes Adidas, Disney, Massport, Comcast, NBCUniversal, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
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Press Contact Information: Aidan Bradley, Director of Public Relations, 617-776-5800
8/2/11
Fuseideas Named Agency of Record for Anton’s
SOMERVILLE, Mass. August 2, 2011 - Anton’s Cleaners has named Fuseideas as its agency of record, according to Dennis Franczak, CEO and Founder of Fuseideas, an independent full-service advertising agency. The Tewksbury, Mass-based account, previously handled by Graham Communications in Quincy, Mass., was won by Fuseideas after a quiet regional review.
Working with CEO Charles Anton, the Fuseideas team will create full service marketing programs for the quality cleaner including print, broadcast and online advertising as well as marketing and public relations support for Anton’s community programs, Coats for Kids and Belle of the Ball.
“We are thrilled to be working with Anton’s Cleaners to bring their marketing, advertising, and social media needs to the next level as well as work on their recognizable and successful community relations programs Coats for Kids and Belle of the Ball.” said Dennis Franczak, CEO Fuseideas
New work is expected to appear in early Fall 2011. Donations for Coats for Kids will open in October and Belle of the Ball in Spring 2012. Please refer to Anton’s website for additional details, services and coupons at: http://www.antons.com/
About Anton’s
Anton’s Cleaners serves the Boston area, Eastern Massachusetts and Southern New Hampshire with its 43 stores and home delivery in certain communities. Care, quality and value are hallmarks of Anton’s dependable dry cleaning and shirt laundry service. Anton’s is also recognized nationally and locally for its commitment to improving the lives of those in the communities it serves through two major community responsibility programs, Coats for Kids and Belle of the Ball.
About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency for brands seeking relevance, growth and longevity in a constantly changing world. Fuseideas client experience includes Adidas, Disney, Massport, Comcast, NBCUniversal, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
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Press Contact Information: Aidan Bradley, Director of Public Relations, 617-776-5800
7/20/11
FUSEIDEAS HIRES DIRECTOR OF PUBLIC RELATIONS
FUSEIDEAS HIRES DIRECTOR OF PUBLIC RELATIONS
Aidan Bradley to Lead Growth of Public Relations Practice
SOMERVILLE, MA- July 20, 2011- Fuseideas, a premier full-service advertising, interactive and public relations organization, announced that it has added Aidan Bradley as new member of the management team. As Director of Public Relations, Bradley is charged with management and growth of all factors of the public relations department, from client service to social media to new business development.
Aidan brings multiple years of experience in the public relations, event planning and non-profit field representing companies in professional services, high technology, social media and consumer market sectors. Prior to joining Fuseideas Aidan worked at PAN Communications, a full service PR agency, and in-house at Shawmut Design and Construction and The Boston Globe. Her non-profit experience includes work with The Dana-Farber Cancer Institute and The Genesis Club, developing fundraising and exercise programs for the 501(c) organizations.
“Aidan is an extremely valuable asset to the team here, and a big win for Fuseideas, we are thrilled to have her on board” said Dennis Franczak, CEO and founder of Fuseideas. “Her expertise in public relations will be crucial in our ability to continue to grow our client base, with a full scope of marketing services.”
Aidan will be spearheading successful community relations campaigns including Coats for Kids, and Belle of the Ball for client Anton’s Cleaners. Both launching in early Fall 2011 and providing coats and dresses for those in need.
Throughout her career Aidan has received numerous accolades including multiple Bell Ringer awards for client campaigns. Aidan graduated in 2006 and holds a BS in Public Communications from Northeastern University in Boston, MA.
About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency. Fuseideas client experience includes Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.comTwitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
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Press Contact Information: Aidan Bradley, Director of Public Relations, 617-776-5800 x115 abradley@fuseideas.com
6/16/11
Fuseideas opens Atlanta office
ATLANTA / SOMERVILLE, Mass. – Fuseideas has opened an Atlanta office, according to Dennis Franczak, CEO and Founder of the independent full-service advertising agency.
The new office is part of the firm’s expansion into the Atlanta market to serve clients including Hartsfield-Jackson Atlanta Airport and the DeKalb County Board of Health.
Heading the Atlanta office is Account Director Nicole DiCharry who joins Fuseideas from CTI Media in Atlanta where she had been Senior Director, Client Services.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, Mass. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
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Press Contact Information:
Didi Lutz
Fuseideas
561-628-7422
dlutz@fuseideas.com
The new office is part of the firm’s expansion into the Atlanta market to serve clients including Hartsfield-Jackson Atlanta Airport and the DeKalb County Board of Health.
Heading the Atlanta office is Account Director Nicole DiCharry who joins Fuseideas from CTI Media in Atlanta where she had been Senior Director, Client Services.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, Mass. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
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Press Contact Information:
Didi Lutz
Fuseideas
561-628-7422
dlutz@fuseideas.com
6/13/11
Fuseideas Acquires Maine Agency
PORTLAND, Maine / BOSTON, Mass. – Fuseideas has acquired Portland, Maine-based Bright Matter Marketing & Public Relations, according to Dennis Franczak, CEO and Founder of Fuseideas, an independent full-service advertising agency. Terms of the deal were not disclosed.
The acquisition, the first for Fuseideas, is part of the firm’s expansion into the Northern New England market. Headquartered in Somerville and with operations in Prague and Atlanta, Fuseideas is positioned to be one of the fastest growing agencies in the Boston market.
Through this acquisition, Bright Matter LLC will become a wholly owned subsidiary of Fuseideas and will operate under as Fuseideas – Maine. Bright Matter principals Steven Mason will become Managing Director of the office and Doug Campbell will serve as Senior Art Director. They will continue to serve such clients as Bangor International Airport, the Maine Turnpike Authority, DownEast & Acadia Regional Tourism, Portland Discovery Land & Sea Tours, Sargent Corporation, Tom Dorman Realty and Project Harvest Hope.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, Mass. Fuseideas has worked with several national and international brands and organizations including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
# # #
Press Contact Information:
Didi Lutz
Fuseideas
561-628-7422
dlutz@fuseideas.com
The acquisition, the first for Fuseideas, is part of the firm’s expansion into the Northern New England market. Headquartered in Somerville and with operations in Prague and Atlanta, Fuseideas is positioned to be one of the fastest growing agencies in the Boston market.
Through this acquisition, Bright Matter LLC will become a wholly owned subsidiary of Fuseideas and will operate under as Fuseideas – Maine. Bright Matter principals Steven Mason will become Managing Director of the office and Doug Campbell will serve as Senior Art Director. They will continue to serve such clients as Bangor International Airport, the Maine Turnpike Authority, DownEast & Acadia Regional Tourism, Portland Discovery Land & Sea Tours, Sargent Corporation, Tom Dorman Realty and Project Harvest Hope.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, Mass. Fuseideas has worked with several national and international brands and organizations including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
# # #
Press Contact Information:
Didi Lutz
Fuseideas
561-628-7422
dlutz@fuseideas.com
3/30/11
Integrated Social Media Communications: Measurement Success!
With a multitude of social networks to feed, and maintaining relationships with digital influencers, measurement has become instrumental in the process of any SMM campaign.
Like most elements of the integrated marketing communications process, any SMM campaign should reflect a strategy that’s initially agreed upon and understood. The goals should be clear in terms of messaging, audience and potential results. As SMM expands, it must allow for changes, tweaks and much flexibility, the message should remain solid.
In the past, we measured elements of Integrated Marketing Communications (IMC), such as PR, in column inches back in the glory days of print. And while print is still valuable, it offers a different experience. The online space has opened many doors for PR to explore potential opportunities. Following the same approach, SMM campaigns should also be measured accordingly. For instance, post quality, level of engagement, conversations and comments, Klout score, and overall stats count towards an effective campaign.
At Fuseideas, we believe that social media will continue to expand and create more opportunities for businesses to communicate their message. We understand that it’s how you reach out to the right audience in order to make an impact. A solid strategy with good client/agency communication that is backed up with strong measurement elements has the power to make a tremendous difference in the long term.
Like most elements of the integrated marketing communications process, any SMM campaign should reflect a strategy that’s initially agreed upon and understood. The goals should be clear in terms of messaging, audience and potential results. As SMM expands, it must allow for changes, tweaks and much flexibility, the message should remain solid.
In the past, we measured elements of Integrated Marketing Communications (IMC), such as PR, in column inches back in the glory days of print. And while print is still valuable, it offers a different experience. The online space has opened many doors for PR to explore potential opportunities. Following the same approach, SMM campaigns should also be measured accordingly. For instance, post quality, level of engagement, conversations and comments, Klout score, and overall stats count towards an effective campaign.
At Fuseideas, we believe that social media will continue to expand and create more opportunities for businesses to communicate their message. We understand that it’s how you reach out to the right audience in order to make an impact. A solid strategy with good client/agency communication that is backed up with strong measurement elements has the power to make a tremendous difference in the long term.
3/22/11
Redefining ROI for your social campaigns
Just when we think that social networks have found their niche, they keep evolving. The moment we think we have commanded the process of feeding the big social media monsters, a new network pops up changing the game -- even if it is for a little while. Blogs continue to enter the space, and their viral legs are becoming longer. And these days, our online presence speaks mountains about our work as digital marketers. We have more conversations online, and we are more interested in what others are thinking, buying, and "liking" in our social networks. Essentially, social media success is about relationships.
This idea about managing and nurturing online relationships affects how we determine the success of social media campaigns. It's no longer about ROI -- as digital marketers and social media PR professionals, we evaluate ROR: return on relationships.
ROR is about:
* Rewarding relationships with digital influencers, whether on Facebook and Twitter, bloggers, or Foursquare mayors
* Social media shopping and finding the right influencers to build a long term relationship with; there are so many out there, it's important to be selective and strategic about who you are reaching out to
* Evaluating and monitoring the level of engagement on the networks -- how is the message being received? Do the topics create new conversations and stir up interest?
* Being genuine in the digital space is the most effective way to penetrate the client's message
* Maintaining a strong message and ensuring others understand it well enough to start new conversations or post related content
* Nurturing online relationships just like you would face-to-face
* Treating bloggers like real journalists and rewarding their content; don't bribe them for blogging
* Establishing long-term relationships in the digital space as it grows and evolves
* Measuring the return and time invested in each of those relationships in terms of impressions, posts, conversations, viral penetration
ROR concepts are mainly derived from traditional communications tactics and relationship-building techniques. What makes online social networking different is the absence of observing body language and simple semantics. By cultivating the right online relationships with persistence and a genuine approach, those barriers are slowly uplifted and the results can be tremendous.
ROR on Facebook
Whether it's a fan page or a personal network, you build relationships with those who friend you and interact. While only 10 to 15 percent of that network generally engages on Facebook content, those numbers can fluctuate depending on the level of quality posts and content on the page. Measuring the number of "likes" gives you an indication that you're on the right track with your content, but still not enough for friends and fans to comment or start a new conversation. If you get a comment on a post, keep it going. Ask more questions to show interest. More friends and fans will read the thread and perhaps join in on the conversation. Or, they might share it on their pages. And, if not this time, maybe next time. Meanwhile, you just got a "return" on that post. It's that simple.
ROR on Twitter
Since Twitter networks are largely global and involve primarily followers who we don't know, the approach and ROR is evaluated differently. Uploading photos, sharing links, and retweeting are ways to start a conversation whether via direct message or right on TweetDeck. Either way, once you start building quality followers who retweet and comment on your tweets, then you know your message is getting out. Klout is a good measurement tool about how influencial people are on the web, which helps determine who to establish relationships with and potentially see a higher return.
ROR with bloggers
This is more PR related in the digital space. Relationships with bloggers must be nurtured, just as PR people nurture their journalist connections in magazines. Bloggers keep growing, and their impact is incredible; they post immediately, and messages go out on social networks in an instant. Building a solid relationship with the right bloggers gets you consistent exposure to other digital influencers who will share the message with their networks and comment on the post -- hopefully starting new conversations.
Quality vs. quantity
Return on relationships is also about measuring quality vs. quantity. While it is great to have 5,000 followers on Twitter, what makes a real difference is the level of engagement. If followers are starting conversations and sharing stories, opinions, and commenting on a topic, that shows solid interest -- and the content becomes high quality. If responses to topics are all about one-liners, such as "good post" or "I agree," then those don't really penetrate the network to a deeper level.
As a digital marketer, I think that ROR is the new ROI in the digital space. As new conversations come out of old ones, and as more fans and followers engage on social media, there is little room for stale posts and over-discussed topics. Keep a solid list of cutting-edge things to talk about and sound interested in your message. Just like a yawn or a smile, enthusiasm on social media is also contagious.
Dennis Franczak is the CEO and president of Fuseideas.
This idea about managing and nurturing online relationships affects how we determine the success of social media campaigns. It's no longer about ROI -- as digital marketers and social media PR professionals, we evaluate ROR: return on relationships.
ROR is about:
* Rewarding relationships with digital influencers, whether on Facebook and Twitter, bloggers, or Foursquare mayors
* Social media shopping and finding the right influencers to build a long term relationship with; there are so many out there, it's important to be selective and strategic about who you are reaching out to
* Evaluating and monitoring the level of engagement on the networks -- how is the message being received? Do the topics create new conversations and stir up interest?
* Being genuine in the digital space is the most effective way to penetrate the client's message
* Maintaining a strong message and ensuring others understand it well enough to start new conversations or post related content
* Nurturing online relationships just like you would face-to-face
* Treating bloggers like real journalists and rewarding their content; don't bribe them for blogging
* Establishing long-term relationships in the digital space as it grows and evolves
* Measuring the return and time invested in each of those relationships in terms of impressions, posts, conversations, viral penetration
ROR concepts are mainly derived from traditional communications tactics and relationship-building techniques. What makes online social networking different is the absence of observing body language and simple semantics. By cultivating the right online relationships with persistence and a genuine approach, those barriers are slowly uplifted and the results can be tremendous.
ROR on Facebook
Whether it's a fan page or a personal network, you build relationships with those who friend you and interact. While only 10 to 15 percent of that network generally engages on Facebook content, those numbers can fluctuate depending on the level of quality posts and content on the page. Measuring the number of "likes" gives you an indication that you're on the right track with your content, but still not enough for friends and fans to comment or start a new conversation. If you get a comment on a post, keep it going. Ask more questions to show interest. More friends and fans will read the thread and perhaps join in on the conversation. Or, they might share it on their pages. And, if not this time, maybe next time. Meanwhile, you just got a "return" on that post. It's that simple.
ROR on Twitter
Since Twitter networks are largely global and involve primarily followers who we don't know, the approach and ROR is evaluated differently. Uploading photos, sharing links, and retweeting are ways to start a conversation whether via direct message or right on TweetDeck. Either way, once you start building quality followers who retweet and comment on your tweets, then you know your message is getting out. Klout is a good measurement tool about how influencial people are on the web, which helps determine who to establish relationships with and potentially see a higher return.
ROR with bloggers
This is more PR related in the digital space. Relationships with bloggers must be nurtured, just as PR people nurture their journalist connections in magazines. Bloggers keep growing, and their impact is incredible; they post immediately, and messages go out on social networks in an instant. Building a solid relationship with the right bloggers gets you consistent exposure to other digital influencers who will share the message with their networks and comment on the post -- hopefully starting new conversations.
Quality vs. quantity
Return on relationships is also about measuring quality vs. quantity. While it is great to have 5,000 followers on Twitter, what makes a real difference is the level of engagement. If followers are starting conversations and sharing stories, opinions, and commenting on a topic, that shows solid interest -- and the content becomes high quality. If responses to topics are all about one-liners, such as "good post" or "I agree," then those don't really penetrate the network to a deeper level.
As a digital marketer, I think that ROR is the new ROI in the digital space. As new conversations come out of old ones, and as more fans and followers engage on social media, there is little room for stale posts and over-discussed topics. Keep a solid list of cutting-edge things to talk about and sound interested in your message. Just like a yawn or a smile, enthusiasm on social media is also contagious.
Dennis Franczak is the CEO and president of Fuseideas.
3/21/11
The Power of Klout
The Power of Klout; Is it Hype?
Klout is becoming popular all around, there's even reference to not dating someone who has a low Klout score! What is the big hype about this measurement tool and what does it determine?
It makes sense to know how you measure up to others in the digital space. Klout is able to track and measure how potent your digital influence is, from what you share, post, and comment on. Klout isn't about measuring popularity though, it's about influence. Content that is posted matters and has an impace, so it determines how influencial it is.
From an agency perspective, Klout helps us guide and evaluate a social media and any content related campaign more efficiently. It's a growing measurement tool that has a lot of potential and at Fuseideas we think it will continue to help us determine levels of influence for our clients.
www.twitter.com/fuseideas
Klout is becoming popular all around, there's even reference to not dating someone who has a low Klout score! What is the big hype about this measurement tool and what does it determine?
It makes sense to know how you measure up to others in the digital space. Klout is able to track and measure how potent your digital influence is, from what you share, post, and comment on. Klout isn't about measuring popularity though, it's about influence. Content that is posted matters and has an impace, so it determines how influencial it is.
From an agency perspective, Klout helps us guide and evaluate a social media and any content related campaign more efficiently. It's a growing measurement tool that has a lot of potential and at Fuseideas we think it will continue to help us determine levels of influence for our clients.
www.twitter.com/fuseideas
3/2/11
Why ROR is the new ROI in the digital space
ROI is the first thing clients measure to evaluate a social media campaign. With social media expanding to a phenomenally fast rate, with the digital space gaining ground from print and traditional media... is it really about ROI or ROR?
Return on Relationships, or ROR, is a fairly new concept that has been present in traditional communications and is now applied to the digital space, including social networks and the blogosphere. With our ability to measure the effectiveness of social media during the course of a campaign, ROR becomes a vital strategic concept and a solid evaluation tool. Measuring the influence your client has in the online space matters, and ways to do that include:
- Social network shopping, i.e., identifying the right networks and digital influencers to reach out to with your client's message.
- Ensure that you are crafting a strong message that will withstand viral action (and reaction)
- Quality vs. quantity. This is important, because simply tracking impressions will not give you the full picture of how the campaign is working. Post quality leads to new conversations, sharing, new posts, and an entirely new level of engagement in social media.
We are at a point in digital media where everything is about posting and sharing content. Digital marketing firms must find strategic ways to provide a growing ROR for their clients, in a space that continues to expand - unpredictably. At the same time, as more quality content is managed properly online, and as new relationships are established with the right influencers, then ROR should be able flourish.
Talk to us about how you can gain ROR in the digital space: www.fuseideas.com
Return on Relationships, or ROR, is a fairly new concept that has been present in traditional communications and is now applied to the digital space, including social networks and the blogosphere. With our ability to measure the effectiveness of social media during the course of a campaign, ROR becomes a vital strategic concept and a solid evaluation tool. Measuring the influence your client has in the online space matters, and ways to do that include:
- Social network shopping, i.e., identifying the right networks and digital influencers to reach out to with your client's message.
- Ensure that you are crafting a strong message that will withstand viral action (and reaction)
- Quality vs. quantity. This is important, because simply tracking impressions will not give you the full picture of how the campaign is working. Post quality leads to new conversations, sharing, new posts, and an entirely new level of engagement in social media.
We are at a point in digital media where everything is about posting and sharing content. Digital marketing firms must find strategic ways to provide a growing ROR for their clients, in a space that continues to expand - unpredictably. At the same time, as more quality content is managed properly online, and as new relationships are established with the right influencers, then ROR should be able flourish.
Talk to us about how you can gain ROR in the digital space: www.fuseideas.com
Why ROR is the new ROI in the digital space
ROI is the first thing clients measure to evaluate a social media campaign. With social media expanding to a phenomenally fast rate, with the digital space gaining ground from print and traditional media... is it really about ROI or ROR?
Return on Relationships, or ROR, is a fairly new concept that has been present in traditional communications and is now applied to the digital space, including social networks and the blogosphere. With our ability to measure the effectiveness of social media during the course of a campaign, ROR becomes a vital strategic concept and a solid evaluation tool. Measuring the influence your client has in the online space matters, and ways to do that include:
- Social network shopping, i.e., identifying the right networks and digital influencers to reach out to with your client's message.
- Ensure that you are crafting a strong message that will withstand viral action (and reaction)
- Quality vs. quantity. This is important, because simply tracking impressions will not give you the full picture of how the campaign is working. Post quality leads to new conversations, sharing, new posts, and an entirely new level of engagement in social media.
We are at a point in digital media where everything is about posting and sharing content. Digital marketing firms must find strategic ways to provide a growing ROR for their clients, in a space that continues to expand - unpredictably. At the same time, as more quality content is managed properly online, and as new relationships are established with the right influencers, then ROR should be able flourish.
Talk to us about how you can gain ROR in the digital space: www.fuseideas.com
Return on Relationships, or ROR, is a fairly new concept that has been present in traditional communications and is now applied to the digital space, including social networks and the blogosphere. With our ability to measure the effectiveness of social media during the course of a campaign, ROR becomes a vital strategic concept and a solid evaluation tool. Measuring the influence your client has in the online space matters, and ways to do that include:
- Social network shopping, i.e., identifying the right networks and digital influencers to reach out to with your client's message.
- Ensure that you are crafting a strong message that will withstand viral action (and reaction)
- Quality vs. quantity. This is important, because simply tracking impressions will not give you the full picture of how the campaign is working. Post quality leads to new conversations, sharing, new posts, and an entirely new level of engagement in social media.
We are at a point in digital media where everything is about posting and sharing content. Digital marketing firms must find strategic ways to provide a growing ROR for their clients, in a space that continues to expand - unpredictably. At the same time, as more quality content is managed properly online, and as new relationships are established with the right influencers, then ROR should be able flourish.
Talk to us about how you can gain ROR in the digital space: www.fuseideas.com
2/4/11
8 Social Media Metrics You Need to Succeed
Social media has entered into another year, and we anticipate more members in networks and more interaction as the sharing of information continues to grow. Depending on where you are with your business, social media marketing (SMM) should hold a place in your strategy. With 2011 seemingly moving towards a more postive economic output, CEOs want to see the value in SMM efforts. But what are the metrics for success?
Tap into new digital knowledge. Want to stay on top of the latest developments in digital marketing? Attend ad:tech San Francisco, April 11-13. Learn more.
While the number of fans and followers, along with the quantity of posts and photo tags, provides some idea of progress, these are not necessarily indicators of social media success. So how do you quantify social media efforts in a way that makes sense to clients? The following eight tips can help you determine whether you're winning or losing the social game.
1. Study incoming traffic on the web. If your client is on multiple social networks, it makes sense to note the traffic from all sources and determine which ones are driving the most visitors to the client's website, how much time they spend on the site, etc.
2. Social media post quality. This is significant because it's the core of the SMM effort. Posts that attract comments and start conversations are excellent indicators that your campaign is working. If a post interests your fans enough to comment and share with others, keep doing it. You're on to something good.
3. Keep track of fans and followers. Do you see fans come and go and your network growing and then suddenly dropping quickly? Ask yourself what you might be doing to cause this. While you should expect a margin of "bouncing" fans and followers, your overall goal should be to grow the network at a strategic pace.
4. Evaluate fan interaction. Along with post quality, it's important to note the percentage of your fans that engage with your page. If your network has 300 fans, for instance, and only 25 interact that means you have a return of less than 10 percent. Of course, that doesn't mean that more are not reading your posts, it simply means you have to tweak your posts in such a way to draw more fans into the conversation.
5. Track feedback from fans. It's a marketer's dream to be able to receive free feedback with social media these days. Capitalize on that feedback -- even if it's negative, it can be constructive. Tweak your efforts based on what responses you receive. Social media is constantly evolving, so you need to be on target with what your fans and followers expect from you. At the same time, take note of any negative comments and measure your response to them (i.e., how many negative mentions were there? How quickly was the issue resolved?)
6. Going viral. Probably one of the most obvious measures for success is how quickly and efficiently a post gets shared. Whether it's a video, an article, or a post about your client's business, the number of times people share information directly increases exposure. Just be mindful when you post something in the social-sphere, because once it's out there, it's there for good.
7. Does your client use social media? This might sound silly, but in order for CEOs to understand the power of social media, they have to try it themselves. Whether it's their blog, Twitter, LinkedIn, or Facebook, it helps when your client understands the concept when evaluating a SMM campaign.
8. Don't forget your blogs. With Facebook and Twitter as the main social media monsters that companies like to track these days, it's still important to track blog comments as well. Keep track of voting on blogs and definitely respond to comments as they come in. Blogs are valuable information sources for website visitors and make for good quality social media posts.
Measuring success in social media will depend on the goals you set with your client. Set realistic expectations over a period of time and determine the measurement criteria in advance. This will help you track your campaign as it goes, and hopefully you will exceed client expectations!
Dennis Franczak is president and CEO of Fuseideas.
Tap into new digital knowledge. Want to stay on top of the latest developments in digital marketing? Attend ad:tech San Francisco, April 11-13. Learn more.
While the number of fans and followers, along with the quantity of posts and photo tags, provides some idea of progress, these are not necessarily indicators of social media success. So how do you quantify social media efforts in a way that makes sense to clients? The following eight tips can help you determine whether you're winning or losing the social game.
1. Study incoming traffic on the web. If your client is on multiple social networks, it makes sense to note the traffic from all sources and determine which ones are driving the most visitors to the client's website, how much time they spend on the site, etc.
2. Social media post quality. This is significant because it's the core of the SMM effort. Posts that attract comments and start conversations are excellent indicators that your campaign is working. If a post interests your fans enough to comment and share with others, keep doing it. You're on to something good.
3. Keep track of fans and followers. Do you see fans come and go and your network growing and then suddenly dropping quickly? Ask yourself what you might be doing to cause this. While you should expect a margin of "bouncing" fans and followers, your overall goal should be to grow the network at a strategic pace.
4. Evaluate fan interaction. Along with post quality, it's important to note the percentage of your fans that engage with your page. If your network has 300 fans, for instance, and only 25 interact that means you have a return of less than 10 percent. Of course, that doesn't mean that more are not reading your posts, it simply means you have to tweak your posts in such a way to draw more fans into the conversation.
5. Track feedback from fans. It's a marketer's dream to be able to receive free feedback with social media these days. Capitalize on that feedback -- even if it's negative, it can be constructive. Tweak your efforts based on what responses you receive. Social media is constantly evolving, so you need to be on target with what your fans and followers expect from you. At the same time, take note of any negative comments and measure your response to them (i.e., how many negative mentions were there? How quickly was the issue resolved?)
6. Going viral. Probably one of the most obvious measures for success is how quickly and efficiently a post gets shared. Whether it's a video, an article, or a post about your client's business, the number of times people share information directly increases exposure. Just be mindful when you post something in the social-sphere, because once it's out there, it's there for good.
7. Does your client use social media? This might sound silly, but in order for CEOs to understand the power of social media, they have to try it themselves. Whether it's their blog, Twitter, LinkedIn, or Facebook, it helps when your client understands the concept when evaluating a SMM campaign.
8. Don't forget your blogs. With Facebook and Twitter as the main social media monsters that companies like to track these days, it's still important to track blog comments as well. Keep track of voting on blogs and definitely respond to comments as they come in. Blogs are valuable information sources for website visitors and make for good quality social media posts.
Measuring success in social media will depend on the goals you set with your client. Set realistic expectations over a period of time and determine the measurement criteria in advance. This will help you track your campaign as it goes, and hopefully you will exceed client expectations!
Dennis Franczak is president and CEO of Fuseideas.
1/27/11
Fuseideas partners with CTI Media in Atlanta to kickoff Full-Service Media Campaign for Hartsfield-Jackson Atlanta International Airport
Fuseideas and CTI Media have joined forces and have just been named agency of record for Hartfield-Jackson Atlanta International Airport. This multi-tiered media project includes creative design and advertising, online interactive initiatives, and facilitating social media to support the airport's communications efforts.
"We have a tremendous team in place and are excited about working with Atlanta Airport," said Dennis Franczak, CEO of Fuseideas. "It is wonderful to see major airport hubs embrace social media's growing popularity."
"We have a tremendous team in place and are excited about working with Atlanta Airport," said Dennis Franczak, CEO of Fuseideas. "It is wonderful to see major airport hubs embrace social media's growing popularity."
1/25/11
FUSEIDEAS HIRES SUZANNE WORTHINGTON AS INTERACTIVE DESIGNER
SOMERVILLE, MA – January 20, 2011 – Fuseideas, a premier full-service advertising, interactive and public relations agency, has added Suzanne Worthington as new member of the Creative team.
As a recent grad of Boston University, Worthington has joined the Fuseideas team and bringing in a powerhouse of skills; fresh ideas, creative energy and enthusiasm to the award winning agency’s team. Worthington’s experience covers a range of media and creative tools, while working on clients such as Members First Inc. Maine Office of Tourism, Comcast, Collette Vacations, and the City of Charleston Department of Cultural Affairs. Prior to joining Fuseideas, and while at Boston University, Worthington assumed roles on the Executive Board and as an Art Supervisor at BU’s prestigious AdLab.
“Suzanne’s creative approach and client expertise is what we are looking for at Fuseideas, especially as we grow our agency in the face of a new decade,” said Dennis Franczak, CEO and founder of Fuseideas. “Her enthusiasm and experience with various lifestyle and travel clients provides our agency with a window to new opportunities for growth and new business.”
Twitter: @fuseideas / Facebook: Fusesideas1
As a recent grad of Boston University, Worthington has joined the Fuseideas team and bringing in a powerhouse of skills; fresh ideas, creative energy and enthusiasm to the award winning agency’s team. Worthington’s experience covers a range of media and creative tools, while working on clients such as Members First Inc. Maine Office of Tourism, Comcast, Collette Vacations, and the City of Charleston Department of Cultural Affairs. Prior to joining Fuseideas, and while at Boston University, Worthington assumed roles on the Executive Board and as an Art Supervisor at BU’s prestigious AdLab.
“Suzanne’s creative approach and client expertise is what we are looking for at Fuseideas, especially as we grow our agency in the face of a new decade,” said Dennis Franczak, CEO and founder of Fuseideas. “Her enthusiasm and experience with various lifestyle and travel clients provides our agency with a window to new opportunities for growth and new business.”
Twitter: @fuseideas / Facebook: Fusesideas1
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