SOMERVILLE, Mass. August 10, 2011 – Mercantile Bank has named Fuseideas as its agency of record, according to Dennis Franczak, CEO and Founder of Fuseideas, an independent full-service advertising agency. Mercantile Bank chose Fuseideas for their marketing and public relations efforts after a quiet regional review.
Working with bank President Charley Monaghan, the Fuseideas team will create full service marketing programs for the bank including print, broadcast and online advertising as well as marketing and public relations/social media support. Mercantile Bank is focused on their customers in the Boston area who may not be well served at larger banks. Mercantile specializes in customer relations, non-profit banking, social responsibility and community relations. The bank has taken on an expressive art therapy project, buying art work from clients at St. Francis House, ArtWorks, Walnut Street Center, and Artists for Humanity to be displayed at Mercantile’s flagship Fenway location as part of the recent branch renovation. In Fall 2011 Fuseideas will be launching an event to showcase the artwork and renovated Fenway office.
“Mercantile Bank is truly unique in their customer service, and we are pleased to partner with an institution that puts their customers first. We look forward to bringing Mercantile’s marketing and public relations efforts to the next level to aid in even better service for their customers” said Dennis Franczak, CEO Fuseideas
New artwork will possibly be purchased in the future for other bank locations. Mercantile Bank’s Express Art Therapy project and social responsibility programs, adds to Fuseidea’s other community relations programs previously won this year including Anton’s Coats for Kids, and Belle of the Ball programs.
About Mercantile Bank
Mercantile Bank opened in 1988 as a small neighborhood bank looking to serve the needs of people living and working in Boston's neighborhoods who may not have been adequately served by the city's large banking institutions. Since the first office in the Fenway area, more and more residents and business owners have come to appreciate the personalized service of Mercantile Bank. With the growing support from customers, new offices were opened in Brighton in 2000 and in the South End in 2003. More information can be found at: http://www.MercantileBoston.Com
About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency for brands seeking relevance, growth and longevity in a constantly changing world. Fuseideas client experience includes Adidas, Disney, Massport, Comcast, NBCUniversal, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
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Press Contact Information: Aidan Bradley, Director of Public Relations, 617-776-5800
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