Fuseideas wins contract with The Massachusetts Lottery for ‘$10 Million Raffle Ticket’ TV Campaign to begin December 26th, 2011

FOR IMMEDIATE RELEASE

Contact Information:
Aidan Bradley
Director of Public Relations
Fuseideas
617-667-5800
abradley@fuseideas.com


Fuseideas wins contract with The Massachusetts Lottery for ‘$10 Million Raffle Ticket’ TV Campaign to begin December 26th, 2011


SOMERVILLE, MA- December 22, 2011- Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced they won a competitive bid to provide stewardship of the Massachusetts Lottery’s $10 Million Raffle TV campaign which will run between December 26th and December 31st, 2011.

Acknowledging that ticket sales for the $10 Million Raffle were falling slightly behind expectations, the Lottery sought to expand its awareness ad campaign on the new game offering during the final week of sales to include television. The raffle drawing will take place on Sunday, January 1, 2012.

The Massachusetts State Lottery Commission approved a $75,000 contract earlier this week with Fuseideas to provide creative and media buying services for the campaign that will include as many as 90 15-second spots between Dec. 26 and Dec. 31 on various TV stations across the state, including: WBZ, WCVB, WHDH and WFXT in the Boston market, as well as ABC, FOX, CBS and WWLP in the Springfield market.

“We are ecstatic to take on the Massachusetts $10 Million Raffle ticket TV campaign working collaboratively with The Mass State Lottery to increase ticket sales for the drawing on January 1, we hope to work with The Massachusetts Lottery on many projects moving forward” said Dennis Franczak, President and CEO of Fuseideas.

The Massachusetts $10 Million Raffle is a new limited-time offering that will award one $7 million grand prize and million of dollars more in a New Year’s Day drawing. Each Massachusetts $10 Million Raffle ticket cost $20 and will be sold at all 7,400 Lottery’s retailers statewide until Saturday, December 31st at 11:59 pm, unless the game’s limited-run of one million tickets sell out before the scheduled end date. For more information on the Massachusetts $10 Million Raffle visit a local Lottery retailer or www.masslottery.com.



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About Massachusetts State Lottery
For the last 40 years, the Massachusetts Lottery has entertained players throughout the state with its innovative games and unmatched prizes. On March 22, 1972, the Lottery launched its inaugural offering - “The Game” – a weekly jackpot game and in May 1974 became the first state to sell Instant Lottery Tickets.

Today with four in-state draw games, two multi-state jackpot games, and the industry's most robust instant ticket portfolio, the Massachusetts Lottery is one of the most successful lotteries in the world and is a leader in lottery gaming innovation in the United States. Last year, the Lottery had total sales of $4.4 billion, awarded over $3 billion in prizes to players, and returned nearly $900 million in local aid to the Commonwealth's 351 cities and towns.

The Lottery has a network of more than 7,400 retailers across the state who sell games, including instant "scratch" tickets, jackpot game tickets and Keno. Headquartered in Braintree, and with four regional offices across the state, the Massachusetts Lottery is a division of the State Treasury.


About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency for brands seeking relevance, growth and longevity in a constantly changing world. Fuseideas’ client experience includes Adidas, Disney, Massport, Comcast, NBCUniversal, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas’ work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com