FUSEIDEAS HIRES DIRECTOR OF PUBLIC RELATIONS

FUSEIDEAS HIRES DIRECTOR OF PUBLIC RELATIONS
Aidan Bradley to Lead Growth of Public Relations Practice

SOMERVILLE, MA- July 20, 2011- Fuseideas, a premier full-service advertising, interactive and public relations organization, announced that it has added Aidan Bradley as new member of the management team. As Director of Public Relations, Bradley is charged with management and growth of all factors of the public relations department, from client service to social media to new business development.

Aidan brings multiple years of experience in the public relations, event planning and non-profit field representing companies in professional services, high technology, social media and consumer market sectors. Prior to joining Fuseideas Aidan worked at PAN Communications, a full service PR agency, and in-house at Shawmut Design and Construction and The Boston Globe. Her non-profit experience includes work with The Dana-Farber Cancer Institute and The Genesis Club, developing fundraising and exercise programs for the 501(c) organizations.

“Aidan is an extremely valuable asset to the team here, and a big win for Fuseideas, we are thrilled to have her on board” said Dennis Franczak, CEO and founder of Fuseideas. “Her expertise in public relations will be crucial in our ability to continue to grow our client base, with a full scope of marketing services.”

Aidan will be spearheading successful community relations campaigns including Coats for Kids, and Belle of the Ball for client Anton’s Cleaners. Both launching in early Fall 2011 and providing coats and dresses for those in need.

Throughout her career Aidan has received numerous accolades including multiple Bell Ringer awards for client campaigns. Aidan graduated in 2006 and holds a BS in Public Communications from Northeastern University in Boston, MA.

About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency. Fuseideas client experience includes Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.comTwitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com


# # #


Press Contact Information: Aidan Bradley, Director of Public Relations, 617-776-5800 x115 abradley@fuseideas.com

Fuseideas helps launch NBC’s “Crusoe”

Fuseideas has partnered with UCG Marketing and NBC to launch an experiential and digital campaign for NBC, according to Dennis Franczak, president of the Boston-based integrated advertising and interactive marketing agency. The campaign is for NBC’s new show called “Crusoe” which premieres on October 17th on NBC.


“We were very excited to partner with UCG Marketing to help support this campaign,” Franczak said. “We wanted to support a promotion where users could literally experience what the show is all about.”

UCG Marketing created a tree house, based on the real “Crusoe” set and put it in Times Square with an actor living there for the 5 days leading up to the premiere. Fuseideas created a website at www.savecrusoe.com, where users can vote on what tasks Crusoe needs to do and also they can send him food and items to help him survive. The most innovative part of the site is that the tree house has a live streaming camera where users can watch Crusoe go through his tasks live in real time. In addition, users can also enter a sweepstakes to win a series of prizes.

In addition to the website, Fuseideas used social networking tool Twitter so users can follow his escapades as he gets used to his new surroundings. Twitter was used to drive traffic to the site and increase impressions and sweepstakes entries.

The promotion ends on October 17, 2008 when the show airs.