Showing posts with label agency work. Show all posts
Showing posts with label agency work. Show all posts

8/2/11

Fuseideas Named Agency of Record for Anton’s



SOMERVILLE, Mass. August 2, 2011 - Anton’s Cleaners has named Fuseideas as its agency of record, according to Dennis Franczak, CEO and Founder of Fuseideas, an independent full-service advertising agency. The Tewksbury, Mass-based account, previously handled by Graham Communications in Quincy, Mass., was won by Fuseideas after a quiet regional review.

Working with CEO Charles Anton, the Fuseideas team will create full service marketing programs for the quality cleaner including print, broadcast and online advertising as well as marketing and public relations support for Anton’s community programs, Coats for Kids and Belle of the Ball.

“We are thrilled to be working with Anton’s Cleaners to bring their marketing, advertising, and social media needs to the next level as well as work on their recognizable and successful community relations programs Coats for Kids and Belle of the Ball.” said Dennis Franczak, CEO Fuseideas

New work is expected to appear in early Fall 2011. Donations for Coats for Kids will open in October and Belle of the Ball in Spring 2012. Please refer to Anton’s website for additional details, services and coupons at: http://www.antons.com/

About Anton’s
Anton’s Cleaners serves the Boston area, Eastern Massachusetts and Southern New Hampshire with its 43 stores and home delivery in certain communities. Care, quality and value are hallmarks of Anton’s dependable dry cleaning and shirt laundry service. Anton’s is also recognized nationally and locally for its commitment to improving the lives of those in the communities it serves through two major community responsibility programs, Coats for Kids and Belle of the Ball.

About Fuseideas
Headquartered in Somerville and with operations in Prague, Portland, Maine and Atlanta, Fuseideas is an integrated advertising, public relations and interactive marketing agency for brands seeking relevance, growth and longevity in a constantly changing world. Fuseideas client experience includes Adidas, Disney, Massport, Comcast, NBCUniversal, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com

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Press Contact Information: Aidan Bradley, Director of Public Relations, 617-776-5800

3/23/10

Five key challenges small ad agencies face today

Sometimes challenges feel endless for small business owners, but overcoming the obstacles is part of identifying them. As a small business CEO, here are the top five challenges I tackle every day to make sure my business grows and thrives!
1.) Commitment to new business. It's a juggling act of time, creativity, work, cash, and staffing, but going after new business is just as vital as maintaining your accounts, streamlining good work for clients, and keeping the pipeline full of new opportunities for them.
2.) Moving up the food chain to compete with larger agencies on bigger pieces of business. Small agencies shouldn't be afraid of going after massive projects or large accounts. There are concrete benefits in being serviced by small ad agencies, but it is a challenge to compete with big fish agencies. Internal agency branding is important as well - showcase expertise and project work and make it viral with social media.
3.) Being stereotyped as a particular type of agency. While hyperfocusing is already challenging, specialization can backfire and leave you out of big RFPs your agency can service. Try to avoid being the hi-tech agency, or the lifestyle only agency. Capitalizing on your expertise can help you leverage and win new business without being sterotyped.
4.) Getting the attention of agency search consultants who only pick from their regular flock of agencies. I face this challenge very often. It benefits businesses to look outside their list of regulars and be open to fresh new ideas, especially in today's ever changing environment. Getting your agency's name and message out there requires dedication, persistence and time well spent.
5.) The normal small business operations issues. Cash flow, staffing, time lags, client management, reporting, accounting are required daily operations that must be handled and managed well. Time management skills are put to the test with this challenge; for any machine to work, it must be well oiled and maintained!
As a business owner, finding a balance within the load of all the responsibility is key. It isn't easy, and there are always setbacks I have to manage. But, I keep thinking that by tackling challenges head on, I take the first step in overtaking them.
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