Believe it or not we have entered the post-Twitter era. Just a year after its boom, experts are wondering: what will be the next popular social media network?
There are several that have crept up, such as Google Buzz, which is basically a copycat of Twitter, but it hasn't caught on as well as expected. I have been reading more and more about Foursquare - the uber creative interactive app that offers digital crowd-sourcing and has the potential to revolutionize peer-to-peer marketing.
Foursquare has been signing on big marketing contracts left and right, and is becoming popular by the day. From a marketing point of view, it's an excellent way to promote a business by getting Foursquare folks to digitally "check-in" to their location, offer special deals and promotions to "mayors" of places (mayor= a person who "checks-in" the most over others).
It's an incredible and adaptable social media application that is already transforming the way people connect and share information about places they go and experience. At Fuseideas, we vote YES to Foursquare!
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Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts
10/16/08
Fuseideas helps launch NBC’s “Crusoe”
Fuseideas has partnered with UCG Marketing and NBC to launch an experiential and digital campaign for NBC, according to Dennis Franczak, president of the Boston-based integrated advertising and interactive marketing agency. The campaign is for NBC’s new show called “Crusoe” which premieres on October 17th on NBC.
“We were very excited to partner with UCG Marketing to help support this campaign,” Franczak said. “We wanted to support a promotion where users could literally experience what the show is all about.” UCG Marketing created a tree house, based on the real “Crusoe” set and put it in Times Square with an actor living there for the 5 days leading up to the premiere. Fuseideas created a website at www.savecrusoe.com, where users can vote on what tasks Crusoe needs to do and also they can send him food and items to help him survive. The most innovative part of the site is that the tree house has a live streaming camera where users can watch Crusoe go through his tasks live in real time. In addition, users can also enter a sweepstakes to win a series of prizes.
In addition to the website, Fuseideas used social networking tool Twitter so users can follow his escapades as he gets used to his new surroundings. Twitter was used to drive traffic to the site and increase impressions and sweepstakes entries.
The promotion ends on October 17, 2008 when the show airs.
“We were very excited to partner with UCG Marketing to help support this campaign,” Franczak said. “We wanted to support a promotion where users could literally experience what the show is all about.” UCG Marketing created a tree house, based on the real “Crusoe” set and put it in Times Square with an actor living there for the 5 days leading up to the premiere. Fuseideas created a website at www.savecrusoe.com, where users can vote on what tasks Crusoe needs to do and also they can send him food and items to help him survive. The most innovative part of the site is that the tree house has a live streaming camera where users can watch Crusoe go through his tasks live in real time. In addition, users can also enter a sweepstakes to win a series of prizes.
In addition to the website, Fuseideas used social networking tool Twitter so users can follow his escapades as he gets used to his new surroundings. Twitter was used to drive traffic to the site and increase impressions and sweepstakes entries.
The promotion ends on October 17, 2008 when the show airs.
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