Believe it or not we have entered the post-Twitter era. Just a year after its boom, experts are wondering: what will be the next popular social media network?
There are several that have crept up, such as Google Buzz, which is basically a copycat of Twitter, but it hasn't caught on as well as expected. I have been reading more and more about Foursquare - the uber creative interactive app that offers digital crowd-sourcing and has the potential to revolutionize peer-to-peer marketing.
Foursquare has been signing on big marketing contracts left and right, and is becoming popular by the day. From a marketing point of view, it's an excellent way to promote a business by getting Foursquare folks to digitally "check-in" to their location, offer special deals and promotions to "mayors" of places (mayor= a person who "checks-in" the most over others).
It's an incredible and adaptable social media application that is already transforming the way people connect and share information about places they go and experience. At Fuseideas, we vote YES to Foursquare!
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