Fuseideas helps launch NBC’s “Crusoe”

Fuseideas has partnered with UCG Marketing and NBC to launch an experiential and digital campaign for NBC, according to Dennis Franczak, president of the Boston-based integrated advertising and interactive marketing agency. The campaign is for NBC’s new show called “Crusoe” which premieres on October 17th on NBC.


“We were very excited to partner with UCG Marketing to help support this campaign,” Franczak said. “We wanted to support a promotion where users could literally experience what the show is all about.”

UCG Marketing created a tree house, based on the real “Crusoe” set and put it in Times Square with an actor living there for the 5 days leading up to the premiere. Fuseideas created a website at www.savecrusoe.com, where users can vote on what tasks Crusoe needs to do and also they can send him food and items to help him survive. The most innovative part of the site is that the tree house has a live streaming camera where users can watch Crusoe go through his tasks live in real time. In addition, users can also enter a sweepstakes to win a series of prizes.

In addition to the website, Fuseideas used social networking tool Twitter so users can follow his escapades as he gets used to his new surroundings. Twitter was used to drive traffic to the site and increase impressions and sweepstakes entries.

The promotion ends on October 17, 2008 when the show airs.

Fuseideas launches their new website

Fuseideas has launched their new website (www.fuseideas.com) on October 1, according to Dennis Franczak, president of the independent agency.



“I am really proud of this website and the team did a great job.” Franczak said. “I wanted us to create a site that showed all the innovation that we have as an agency and this site accomplishes it. It puts the work right up front and it also ensures that users have a limited number of clicks to get to the important information on the site. We also wanted to create a non-Flash site to promote our excellent ability in web development for multiple platforms without having to have the latest plugins.”



The site updates with new creative each time a user comes to the site and also instead of clicking down for information, users simply open and close the home page tabs to reveal the information.

"The site was developed for enhanced for SEO as well as easy mobile use. We often deal with mobile deployment of a site, often as a separate web presence." added Michael Durwin, Fuseideas' creative director "What we wanted to do with our site, was create a hybrid that looked as good on a desktop monitor as a smart phone screen. With more mobile engagement it's like the 90s browser wars times 10. Plus, a third of the office has iPhones and regular websites are annoying to view on them."

"SEO is better with all of our content on one page, yet to the user, the design has a multi-page feel."

The website can be found at www.fuseideas.com.

Fuseideas moves to new office space

Fuseideas has relocated to new space in Davis Square, Somerville, MA, according to Dennis Franczak, president of the independent agency.



“Our growth necessitated this move.” Franczak said. “We really needed more space and our new location offers brick and beam, individual offices for the account team as well as a creative lounge for the company to brainstorm on new campaign ideas. We are just thrilled with the space.”

Fuseideas moved into the new space on October 1, 2008. For new contact information, visit our web site at www.Fuseideas.com.

Fuseideas Launches New Micro-site for Reebok Basketball

Fuseideas recently launched a digital campaign for Reebok basketball, according to Dennis Franczak, president of the Boston-based integrated advertising and interactive marketing agency. The campaign, run in partnership with Champs Sports promotes Reebok's new shoe called Talkin' Krazy.

“We were very excited to partner with the people at Reebok to help support this campaign,” Franczak said. “We wanted to create a site where users could easily see the benefits of the product and how fun the shoe actually is. We felt the shoe itself really told the story for us.”

Fuseideas created a website (talkkrazy.com ) for Reebok that supported a print campaign. They also partnered with Buddy Media on a Facebook application which allows users to smack talk their friends in Facebook. The site has many features, including one where users are able to "smack talk" and send e-cards to their friends who in turn recieve an email with the message written onto the shoe. In addition to the email feature, users can also turn the shoe 360 degrees as well as see how the shoe looks in different color combinations. The site also has a store locator which will help users determine where they can purchase the shoe. There are also numerous videos on the site with young players talking about the product. One of the videos also features Jason Terry of the Dallas Mavericks.