FUSEIDEAS PARTNERS WITH UCG MARKETING TO FACILITATE

Hugely Successful Launch in NYC Union Square Attended by Thousands

SOMERVILLE, MA – December 21, 2009 – Fuseideas, a premier, full-service advertising, interactive and public relations agency, announced its role in the November NYC launch of Call of Duty: Modern Warfare 2. On November 9th, Activision, Microsoft and GameStop took over New York’s Union Square with a massive party celebrating the launch. Activision hired UCG Marketing to coordinate the event and Fuseideas managed and facilitated the live web-exclusive broadcast of the event.

Call of Duty: Modern Warfare 2 was one of the most highly anticipated software launches and since launch the game sales have been huge with more that 4.7 million copies of Modern Warfare 2 were sold in the first 24 hours alone. For the physical launch, GameStop coordinated small local events, but looked to UCG Marketing and Fuseideas for the main launch.

In addition to a celebrity presence at the launch, hundreds of fans waited online outside the Modern Warfare 2 tent to get their first taste on the game before it came out at midnight. A huge tent was set up at the square where about 60-70 Xbox 360’s were setup for fans to play some serious Team Slayer action. Fuseideas helped facilitate a live broadcast of the event while it was taking place and was watched by more than 10,000 viewers that could not physically attend the launch.

“The launch of the game in Union Square far exceeded initial expectations,” said Dennis Franczak, CEO of Fuseideas. “The energy was infectious and the crowd only seemed to grow as people stayed to play the game. We’re honored to have the opportunity to again work with UCG Marketing on an innovative launch campaign.”

About UCG Marketing

Based in New York and Boston, UCG Marketing is a leading provider of event marketing programs for fortune 500 companies. Beginning in 2001 UCG Marketing began serving the media, pharmaceutical products, food & beverage and consumer package goods industries with a focus on designing, executing and measuring what were then called non-traditional marketing campaigns. More information can be found online at http://www.ucgmarketing.com.

About Fuseideas

Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.

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