Boston, MA - Alec Radzikowski, an experienced operational executive in the advertising industry joins FUSE/ideas as Vice President and General Manager, according to Dennis Franczak, president and managing partner. Mr. Radzikowski will be responsible for the account service and daily operations of the agency, specializing in integrated advertising and interactive marketing.
“Alec’s prior agency experience handling multiple projects with tight deadlines makes him an ideal fit for our company,” Franczak said. “We work with so many clients on multiple projects, we need someone who can keep track of it all.”
Prior to joining FUSE/ideas, Radzikowski was Operations Manager at the Allen Roche Group, a full-service advertising agency in Boston. He began his marketing career as a proofreader for Prime Communications and was promoted to Account Manager within 6 months. Radzikowski graduated from Northeastern University with a journalism degree and interned at the Boston Globe, where he served as a correspondent covering high school and college athletics. During that time Radzikowski freelanced for the Dallas Morning News, Newark Star Ledger, and the Raleigh News & Observer. He also worked with award-winning sportswriter Will McDonough on his book about Bill Parcells, “My Final Season.”
FUSE/ideas is an advertising and new media marketing agency that uses new media and social networking combined with traditional creative and promotions to help clients in industries such as cable television, sports and entertainment, retail and consumer, higher education and business-to-business.
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