Fuseideas has created their own presence in Second Life, a 3-D virtual online world entirely built and owned by its residents. Since opening to the public in 2003, it has grown exponentially and today is inhabited by a total of 6,213,327 people from around the globe.
“Fuseideas is always looking for new ways to leverage technology to enhance the strategies that we develop for our clients,” Durwin said. “This opportunity is of course not a good fit for all of our clients, but for many it provides a unique way to interact with their customers, even their own staff. I believe that virtual worlds are the next evolution in user experience, combining the best of real world interaction experiences with the best of online experiences. It’s obvious when you see what Mercedes, IBM and the NBA have done that companies are looking for more channels in which to extend their brand, and based on its 6 million registered users, it’s obvious that Second Life is a ripe field of opportunity.”
Inside Fuseideas’ virtual building is the small portfolio of work as well as the opportunity to interact with the Fuseideas staff, who all have characters in Second Life. Future efforts include a Fuseideas island which could then be rented to clients to use for virtual meetings, events, and advertising. Fuseideas can also create custom islands for larger investment in Second Life, as well as partnering with existing users and land owners for billboards, street teams and event-style advertising.
You’ll need to visit the Second Life site to download the software for free. Once installed simply open this link in a browser and click on the Teleport Now link to visit Fuseideas' virtual office.
Check out this video tour of Fuseideas' Second Life office space and some other notable locations in Second Life:
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