Fuseideas has been selected to develop a series of ads for the Boston Breakers, the new women’s professional soccer team that will launch in 2008. The Boston Breakers are part of the as-yet-unnamed women’s professional league currently running under the Women’s Soccer Initiative.
“Our background in sports marketing and soccer in particular, and the fact we worked with the previous incarnation of the league make us an ideal partner to help re-launch the brand,” said Dennis Franczak, president and managing partner of Fuseideas. “We also have pre-existing relationships with the Breakers staff which makes for a seamless partnership.”
As part of the re-launch, Fuseideas will work with the Boston Breakers to develop an advertising campaign designed to encourage people to “Come on back!” as a nod to their previous incarnation. Ads will run in various publications throughout the year.
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