Scott Willard, an experienced sports marketing executive, joins Fuseideas as Account Executive, according to Dennis Franczak, president and managing partner. Mr. Willard will be responsible for the account service and marketing strategy of key agency account groups, including sports and higher education.
“Scott’s background in sports marketing and higher education makes him an ideal fit for our company,” Franczak said. “We work with so many clients in those two vertical markets, we need someone who has been on client side to help provide us with another perspective.”
Prior to joining Fuseideas, Scott had been consulting with sports marketing companies in Boston (Boston Athletic Club), Las Vegas (Elite Pro Group, Tarkanian Basketball Academy), Costa Rica (International Flag Football Federation & World Cup), and Chicago (Paragon Marketing Group).
Scott began his career at the Gazelle Group in Princeton, New Jersey working as an account executive charged with sponsorship sales, marketing implementation, promotions, advertising, and on-site coordination for NCAA nationally televised college football and basketball events.
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