Hugely Successful Launch in NYC Union Square Attended by Thousands
SOMERVILLE, MA – December 21, 2009 – Fuseideas, a premier, full-service advertising, interactive and public relations agency, announced its role in the November NYC launch of Call of Duty: Modern Warfare 2. On November 9th, Activision, Microsoft and GameStop took over New York’s Union Square with a massive party celebrating the launch. Activision hired UCG Marketing to coordinate the event and Fuseideas managed and facilitated the live web-exclusive broadcast of the event.
Call of Duty: Modern Warfare 2 was one of the most highly anticipated software launches and since launch the game sales have been huge with more that 4.7 million copies of Modern Warfare 2 were sold in the first 24 hours alone. For the physical launch, GameStop coordinated small local events, but looked to UCG Marketing and Fuseideas for the main launch.
In addition to a celebrity presence at the launch, hundreds of fans waited online outside the Modern Warfare 2 tent to get their first taste on the game before it came out at midnight. A huge tent was set up at the square where about 60-70 Xbox 360’s were setup for fans to play some serious Team Slayer action. Fuseideas helped facilitate a live broadcast of the event while it was taking place and was watched by more than 10,000 viewers that could not physically attend the launch.
“The launch of the game in Union Square far exceeded initial expectations,” said Dennis Franczak, CEO of Fuseideas. “The energy was infectious and the crowd only seemed to grow as people stayed to play the game. We’re honored to have the opportunity to again work with UCG Marketing on an innovative launch campaign.”
About UCG Marketing
Based in New York and Boston, UCG Marketing is a leading provider of event marketing programs for fortune 500 companies. Beginning in 2001 UCG Marketing began serving the media, pharmaceutical products, food & beverage and consumer package goods industries with a focus on designing, executing and measuring what were then called non-traditional marketing campaigns. More information can be found online at http://www.ucgmarketing.com.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
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12/14/09
FUSEIDEAS ANNOUNCES PRODUCTION OF 2009 MARK AWARDS VIDEO
Fuseideas and Rainbow Media Partner to Design Video for Second Consecutive Year
SOMERVILLE, MA – December 14, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, today unveiled the video work done for the CTAM (Cable & Telecommunications Association for Marketing) 2009 Mark Awards held in Denver on October 26, 2009. Fuseideas partnered with the Sundance Channel and iFC (both owned by Rainbow Media) to produce a video intro for the 2009 Mark Awards. Fuseideas worked with show host Evan Shapiro, president of Sundance and iFC on the video for this year’s awards ceremony.
For the 2008 Mark Awards, Fuseideas and Rainbow Media’s AMC Network produced a wildly successful piece which was based on AMC’s series “Mad Men,” a show about advertising in the 1960’s. The concept for the 2009 video was to “out do” the 2008 show because and played on the fake rivalry between Evan Shapiro and Ed Carroll, AMC’s Chief Operating Officer and host of the 2008 Mark Awards. Knowing he didn’t have a show like “Mad Men” to rely on, Fuseideas and Mr. Shapiro developed a concept that had him asking well known cable entertainment executives about what he could do for this year’s show. The various executives set Evan up for a gag musical number that he performed live at the event. Both videos can be seen under the Work section at www.fuseideas.com.
“With help from many leading executives in the cable industry, Fuseideas and Rainbow Media were able to produce a unique video introduction for Evan Shapiro at the 2009 awards,” said Dennis Franczak, CEO of Fuseideas. “Our goal for the video was to create a fun, festive environment for show which recognizes great marketing in the Cable industry. Given the state of the economy, audiences were seeking something light and humorous and the result far exceeded what we initially envisioned. Evan and I are both very happy that the video and the show was deemed a huge success.”
CTAM: Cable & Telecommunications Association for Marketing
Cable & Telecommunications Association for marketing is a 501(c)(6) non-profit association that provides education, recognition and networking opportunities, and manages cooperative marketing initiatives, for cable companies, content providers and others who supply products and services to the cable industry. More information can be found at www.ctam.com.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including The Walt Disney Company, Massachusetts Port Authority, Comcast, ESPN, Reebok, HBO Latin America and Raytheon. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
# # #
SOMERVILLE, MA – December 14, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, today unveiled the video work done for the CTAM (Cable & Telecommunications Association for Marketing) 2009 Mark Awards held in Denver on October 26, 2009. Fuseideas partnered with the Sundance Channel and iFC (both owned by Rainbow Media) to produce a video intro for the 2009 Mark Awards. Fuseideas worked with show host Evan Shapiro, president of Sundance and iFC on the video for this year’s awards ceremony.
For the 2008 Mark Awards, Fuseideas and Rainbow Media’s AMC Network produced a wildly successful piece which was based on AMC’s series “Mad Men,” a show about advertising in the 1960’s. The concept for the 2009 video was to “out do” the 2008 show because and played on the fake rivalry between Evan Shapiro and Ed Carroll, AMC’s Chief Operating Officer and host of the 2008 Mark Awards. Knowing he didn’t have a show like “Mad Men” to rely on, Fuseideas and Mr. Shapiro developed a concept that had him asking well known cable entertainment executives about what he could do for this year’s show. The various executives set Evan up for a gag musical number that he performed live at the event. Both videos can be seen under the Work section at www.fuseideas.com.
“With help from many leading executives in the cable industry, Fuseideas and Rainbow Media were able to produce a unique video introduction for Evan Shapiro at the 2009 awards,” said Dennis Franczak, CEO of Fuseideas. “Our goal for the video was to create a fun, festive environment for show which recognizes great marketing in the Cable industry. Given the state of the economy, audiences were seeking something light and humorous and the result far exceeded what we initially envisioned. Evan and I are both very happy that the video and the show was deemed a huge success.”
CTAM: Cable & Telecommunications Association for Marketing
Cable & Telecommunications Association for marketing is a 501(c)(6) non-profit association that provides education, recognition and networking opportunities, and manages cooperative marketing initiatives, for cable companies, content providers and others who supply products and services to the cable industry. More information can be found at www.ctam.com.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including The Walt Disney Company, Massachusetts Port Authority, Comcast, ESPN, Reebok, HBO Latin America and Raytheon. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
# # #
12/8/09
FUSEIDEAS HIRES INTERACTIVE ACCOUNT SUPERVISOR
FUSEIDEAS HIRES INTERACTIVE ACCOUNT SUPERVISOR
Sara Payne to Lead Interactive Practice across Multiple Mediums
SOMERVILLE, MA – December 8, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, today announced that it has added Sara Payne as new member of the management team. As Interactive Account Supervisor, Payne will help manage the creative team on an array of projects – including website development, wireless advertising, design and video production.
Payne brings over a decade of experience in the advertising industry, specializing in branding, strategy and hands on account management. Her work has enabled her to manage projects in virtually every advertising medium and has ranged from creative to task-oriented management. Most recently, Payne was an Account Manager with Nokia, leading production and execution of mobile marketing campaigns for companies like Saturn, Borders, Aramark, and Sun Microsystems.
“Sara’s expertise brings all sorts of new opportunities to Fuseideas, and her hire a big win for our organization,” said Dennis Franczak, CEO and founder of Fuseideas. “Her technological and strategic background will enable us to execute better on complex projects while still keeping the unique design elements alive. Sara will continue to help Fuseideas deliver stellar work for our clients, on-time and on-budget.”
Prior to Nokia, Payne was a Marketing Manager at Digitas. Her primary client work was for General Motors, managing the relationship programs for Buick loyalists. From 2003-2006 she served as an Account Supervisor at DDB Chicago. Her accounts at DDB Chicago included Home Depot, Disney Vacation Club, Hyatt Hotels & Resorts. Earlier at DDB, Payne worked as an Account Executive for Illinois Lottery and USG.
Payne has also held account management potions at Arnold Worldwide (where she worked with Volkswagen, Royal Caribbean and Monster.com) and at Edel Partners.
Payne holds as a bachelor’s degree in Communications from DePaul University.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
# # #
Sara Payne to Lead Interactive Practice across Multiple Mediums
SOMERVILLE, MA – December 8, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, today announced that it has added Sara Payne as new member of the management team. As Interactive Account Supervisor, Payne will help manage the creative team on an array of projects – including website development, wireless advertising, design and video production.
Payne brings over a decade of experience in the advertising industry, specializing in branding, strategy and hands on account management. Her work has enabled her to manage projects in virtually every advertising medium and has ranged from creative to task-oriented management. Most recently, Payne was an Account Manager with Nokia, leading production and execution of mobile marketing campaigns for companies like Saturn, Borders, Aramark, and Sun Microsystems.
“Sara’s expertise brings all sorts of new opportunities to Fuseideas, and her hire a big win for our organization,” said Dennis Franczak, CEO and founder of Fuseideas. “Her technological and strategic background will enable us to execute better on complex projects while still keeping the unique design elements alive. Sara will continue to help Fuseideas deliver stellar work for our clients, on-time and on-budget.”
Prior to Nokia, Payne was a Marketing Manager at Digitas. Her primary client work was for General Motors, managing the relationship programs for Buick loyalists. From 2003-2006 she served as an Account Supervisor at DDB Chicago. Her accounts at DDB Chicago included Home Depot, Disney Vacation Club, Hyatt Hotels & Resorts. Earlier at DDB, Payne worked as an Account Executive for Illinois Lottery and USG.
Payne has also held account management potions at Arnold Worldwide (where she worked with Volkswagen, Royal Caribbean and Monster.com) and at Edel Partners.
Payne holds as a bachelor’s degree in Communications from DePaul University.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
# # #
10/13/09
Fuseideas Designs and Launches Sales and Marketing Campaign for HBO Latin America’s Filhos do Carnaval
Interactive Campaign Reaches Out to Hundreds of Latin American Cable Network Sales Affiliates to Expand Show Coverage
SOMERVILLE, MA – October 13, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, announced the completion of an interactive media campaign for HBO Latin America’s second season of Filhos do Carnaval. Fuseideas collaborated with HBOLA’s marketing team to apply interactive strategies to the campaign, which included a flash website, electronic press kid DVD, email blasts, and several other marketing materials. The website launch and media kit created direct interaction between the sales affiliates and the show’s content.
Filhos do Carnaval follows the story of three brothers in the illegal gambling business of Brazil. Enriched with the sounds, colors, and themes of the country’s famous Carnaval, the show focuses on the three distinctive personalities of the Gebara brothers. Brown, Claudhino, and Nilo, are each identified with a symbol that represents his strongest trait: a devil, a dollar sign, and a heart respectively.
“Fuseideas’ approach was to use the brothers’ contrasting personalities to reach affiliates on a personal level,” explained CEO of Fuseideas, Dennis Franczak. “Once they received the initial e-blast directing them to the microsite, they were asked to choose which of the three personalities they related to the most. It added an experiential element to the common version of a media kit.”
After choosing a brother, the sales affiliate then received a package personalized around the character they chose. The package included a 3D slot machine box, a bronze medallion, family album, DVD, poster, and personalized letter, which was designed with the corresponding character’s symbol. The campaign also included an incentive to win additional marketing materials (e.g. mini slot machine and t-shirts from the series) by scratching off a promotional code from the poster and entering it on the microsite.
“Having worked with Fuseideas on other successful campaigns in the past— such as Capadocia, Epitafios, and Alice— we knew they would impress us with the deliverables for FDC,” said Frank Arcia, Director of Affiliate Marketing at HBO Latin America. “Once again they have exceeded our expectations by creating an interesting and exciting marketing campaign for Filhos do Carnaval.”
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, HBO, Reebok, and The Boston Bruins. More information and examples of Fuseideas work can be found online at http://www.fuseideas.com/.
Filhos do Carnaval follows the story of three brothers in the illegal gambling business of Brazil. Enriched with the sounds, colors, and themes of the country’s famous Carnaval, the show focuses on the three distinctive personalities of the Gebara brothers. Brown, Claudhino, and Nilo, are each identified with a symbol that represents his strongest trait: a devil, a dollar sign, and a heart respectively.
“Fuseideas’ approach was to use the brothers’ contrasting personalities to reach affiliates on a personal level,” explained CEO of Fuseideas, Dennis Franczak. “Once they received the initial e-blast directing them to the microsite, they were asked to choose which of the three personalities they related to the most. It added an experiential element to the common version of a media kit.”
After choosing a brother, the sales affiliate then received a package personalized around the character they chose. The package included a 3D slot machine box, a bronze medallion, family album, DVD, poster, and personalized letter, which was designed with the corresponding character’s symbol. The campaign also included an incentive to win additional marketing materials (e.g. mini slot machine and t-shirts from the series) by scratching off a promotional code from the poster and entering it on the microsite.
“Having worked with Fuseideas on other successful campaigns in the past— such as Capadocia, Epitafios, and Alice— we knew they would impress us with the deliverables for FDC,” said Frank Arcia, Director of Affiliate Marketing at HBO Latin America. “Once again they have exceeded our expectations by creating an interesting and exciting marketing campaign for Filhos do Carnaval.”
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, HBO, Reebok, and The Boston Bruins. More information and examples of Fuseideas work can be found online at http://www.fuseideas.com/.
###
9/30/09
Fuseideas Announces Completion and Launch of Promotional Video for Cardagin Networks
Video Central to Presentation during the DEMOFall09 Conference
SOMERVILLE, MA – September 30, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations agency, today unveiled a promotional online video that was developed for Cardagin Network’s AlphaPitch launch at DEMOfall09. Cardagin Networks (www.cardagin.com) introduced its product during this prestigious conference. Companies selected for AlphaPitch are in the prototype or development stage of their product lifecycle, pre-revenue, and have received no more than a seed round of funding.
The Fuseideas-produced video was a primary source of information for attendees at the event. The two-minute video outlined the benefits of digitizing the loyalty programs of local businesses, disseminate cost-effective, real-time and personalized mobile advertisements to customers of those businesses, and the ability to monitor, collect and track data on the effectiveness of certain marketing campaigns.
“We view the video demonstration as a major asset for Cardagin Networks,” said Rob C. Masri, CEO of Cardagin Networks. “During the conference, we could use the video to simply walk investors, possible partners, media and potential customers through the process of implementing a digitized loyalty program. Fuseideas not only understood our needs for the video, their work far exceeded our expectations.”
“At DEMO, Cardagin Networks had a unique opportunity to showcase their business concept to organizations which ultimately could be major catalysts in its growth as a company,” said Dennis Franczak, CEO of Fuseideas. “Our goal for the video was to create a simple narrative that could show the benefits of this unique loyalty program and we were able to work closely with Cardagin to achieve this goal.”
About Cardagin Networks
Cardagin offers businesses a unique and novel way to cost-effectively improve advertising by digitizing paper and plastic loyalty card programs. Customers appreciate the convenience of managing all of their loyalty cards electronically in one place and benefit from the cost savings received from promotions and rewards of the local businesses that they support. More information can be found at http://www.cardagin.com.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
# # #
9/16/09
Fuseideas Announces Finalization of Brand Design Project For Savor Massachusetts
Project Offers the Department of Agriculture a Powerful Brand to Promote Local Culinary Tourism
SOMERVILLE, MA – September 16, 2009 – Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced the completion of a branding and marketing project for Savor Massachusetts, a Department of Agriculture initiative that focuses directly on culinary tourism. Fuseideas’ work with Savor Massachusetts involved designing its logo, designing various other forms of print collateral, and shooting and editing a video to feature and promote various food services offered in Massachusetts.
Savor Massachusetts is a specialized program run by the Massachusetts Department of Agricultural Resources, created to promote state-wide culinary tourism. The initiative features all the various facets of the food and beverage industry in Massachusetts, from brewery and winery tours to farm festivals. The Savor Massachusetts website also acts as a resource for local food enthusiasts who are interested in attending culinary events, as well as for chefs and growers who are looking to pursue business developments together.
“Now, more than ever, it is important to promote all facets of tourism to get people excited about visiting Massachusetts and planning trips here. Savor Massachusetts provides a unique look at what we all love most - food,” said Dennis Franczak, CEO of Fuseideas. “We helped Savor Massachusetts strengthen its brand awareness as an informative location for all things culinary in Massachusetts. We are confident that our work for the organization will attract foodies and non-foodies alike who are looking to add a taste of the unique offerings in the area.”
“Fuseideas understood the essence of culinary tourism in our state and was able to help us feature a brand that captures the many flavors of Massachusetts,” said Julia Grimaldi of the Department of Agriculture. “By establishing Savor Massachusetts as an independent brand entity, Fuseideas has helped us attract food lovers to come participate in the best culinary experiences that Massachusetts has to offer. We are sure that audiences – diners, chefs, restaurateurs – will all recognize Savor Massachusetts as a reliable and essential tool to find great food and attract great customers.”
About Fuseideas
Savor Massachusetts is a specialized program run by the Massachusetts Department of Agricultural Resources, created to promote state-wide culinary tourism. The initiative features all the various facets of the food and beverage industry in Massachusetts, from brewery and winery tours to farm festivals. The Savor Massachusetts website also acts as a resource for local food enthusiasts who are interested in attending culinary events, as well as for chefs and growers who are looking to pursue business developments together.
“Now, more than ever, it is important to promote all facets of tourism to get people excited about visiting Massachusetts and planning trips here. Savor Massachusetts provides a unique look at what we all love most - food,” said Dennis Franczak, CEO of Fuseideas. “We helped Savor Massachusetts strengthen its brand awareness as an informative location for all things culinary in Massachusetts. We are confident that our work for the organization will attract foodies and non-foodies alike who are looking to add a taste of the unique offerings in the area.”
“Fuseideas understood the essence of culinary tourism in our state and was able to help us feature a brand that captures the many flavors of Massachusetts,” said Julia Grimaldi of the Department of Agriculture. “By establishing Savor Massachusetts as an independent brand entity, Fuseideas has helped us attract food lovers to come participate in the best culinary experiences that Massachusetts has to offer. We are sure that audiences – diners, chefs, restaurateurs – will all recognize Savor Massachusetts as a reliable and essential tool to find great food and attract great customers.”
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at http://www.fuseideas.com/.
# # #
6/3/09
FUSEIDEAS’ CLIENT SNIPITS WINS 2009 BELL RINGER AT ANNUAL PUBLICITY CLUB OF NEW ENGLAND AWARDS
Public Relations Consumer Campaign Led by Maryanne Keeney Highlighted as an Industry Leading Program
SOMERVILLE, MA- June 4, 2009- Fuseideas, a premier full-service advertising, interactive and public relations organization, today announced that the public relations campaign for Snip-its Corporation was awarded a Publicity Club of New England Bell Ringer Award for Product/Service Publicity: Consumer Campaign. The public relations work was led by Maryanne Keeney, owner of Maryanne Keeney Public Relations (www.mkpr.net), in conjunction with Fuseideas as it completed design, advertising and copywriting for Snip-its.
“We partnered with Maryanne and her colleague Didi Lutz because of her strong experience with consumer launch programs. We both had a similar vision of where we wanted to take Snip-its and how to promote its entrepreneurial founder,” said Dennis Franczak, CEO of Fuseideas. “Having worked with Maryanne and Didi before, they ensure that client messages are not only accepted by top media, but also reach deep with target audiences to influence behavior.”
Snip-its (www.snipits.com) is an innovative franchise of children’s hair salons with a branded entertainment concept. With its vibrant styled salons, custom cast of animated cartoon characters, interactive computer games, a 'Magic Box' and a complete line of hair care products specially formulated just for kids, Snip-its has changed the dynamic of children's hairdressing. It has turned a traditionally mundane and often unpleasant experience into a fun-filled, animated adventure. The public relations, marketing, design and advertising executed by Fuseideas and Maryanne Keeney Public Relations contributed to shaping the company’s appeal in a wide array of marketplaces and its growth to 67 locations nationwide.
“In my personal opinion, the public relations work completed in support of our Snip-its campaign was absolutely phenomenal,” said Franczak “We are honored that the folks at the Publicity Club of New England thought so as well.”The Bell Ringer adds to the landslide of praise that Fuseideas, a three-year-old agency has been awarded. In 2008, the company received two prestigious Silver Mark Awards for its creative design work for Comcast and HBO. In 2006, Fuseideas also won another New England Publicity Club Bell Ringer award for Decathalon and was selected for the NAMIC award for its multicultural marketing for work completed on behalf of Comcast.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
# # #
5/28/09
FUSEIDEAS HIGHLIGHTED AS A “CREATIVE AGENCY TO WATCH”
iMedia Connection Article Lists Fuseideas as a Top 10 Hot Digital Agencies
SOMERVILLE, MA- May 28, 2009- Fuseideas, a premier full-service advertising, interactive and public relations organization, was recently profiled in a feature article about creative agencies in iMedia Connection. The article, published May 22, 2009, outlines how digital marketing is changing the landscape for creative firms.
“Getting serious about digital ultimately means getting serious about creative - whether you're talking about a simple banner ad or a cutting-edge viral campaign. Big ideas move successful campaigns in any medium, and the web is no exception,” Michael Estrin of iMedia writes. “Many big agencies are making a play to go digital without being truly in the space and underestimate the comprehensive nature of the process. The digital industry is seeing disintegration between brilliant creative people and brilliant technologists when the key is keeping existing/prospective clients from simply following hype of the marketplace.”
Estrin specifically highlights Fuseideas creative work on the Reebok Talkin’ Krazy basketball shoe as an example of why Fuseideas is a top digital firm. For Krazy basketball shoes, Fuseideas created a micro-site that let users write on the shoe and email friends smack-talk lines spoken from the shoe itself. Several downloadable features were incorporated: a Facebook widget that users interact with, a video section featuring NBA Basketball Star Jason Terry and a smack talk homepage. The micro-site became viral and drove a tremendous amount of interest for Reebok. Over 18,000 shoes were sold in 2 months time as a result of Fuseideas campaign.
“This article is a validation for the path that we have taken for Fuseideas,” said Dennis Franczak, CEO of Fuseideas. “Too many agencies sacrifice the creative process when trying to do digital branding and ad work. To succeed, you need technological people with a strong creative vision and the ability to integrate the two aspects during the design process.”
The article adds to the landslide of praise that the three year old agency has received. In November 2008, Fuseideas received two prestigious Silver Mark Awards for creative design work for Comcast and HBO. Fuseideas also won a New England Publicity Club Bell Ringer award for Decathalon and was selected for the NAMIC award for multicultural marketing for work completed on behalf of Comcast.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with a brand-name companies like Disney, Massport, Comcast, ESPN, Reebok, HBO and Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
# # #
SOMERVILLE, MA- May 28, 2009- Fuseideas, a premier full-service advertising, interactive and public relations organization, was recently profiled in a feature article about creative agencies in iMedia Connection. The article, published May 22, 2009, outlines how digital marketing is changing the landscape for creative firms.
“Getting serious about digital ultimately means getting serious about creative - whether you're talking about a simple banner ad or a cutting-edge viral campaign. Big ideas move successful campaigns in any medium, and the web is no exception,” Michael Estrin of iMedia writes. “Many big agencies are making a play to go digital without being truly in the space and underestimate the comprehensive nature of the process. The digital industry is seeing disintegration between brilliant creative people and brilliant technologists when the key is keeping existing/prospective clients from simply following hype of the marketplace.”
Estrin specifically highlights Fuseideas creative work on the Reebok Talkin’ Krazy basketball shoe as an example of why Fuseideas is a top digital firm. For Krazy basketball shoes, Fuseideas created a micro-site that let users write on the shoe and email friends smack-talk lines spoken from the shoe itself. Several downloadable features were incorporated: a Facebook widget that users interact with, a video section featuring NBA Basketball Star Jason Terry and a smack talk homepage. The micro-site became viral and drove a tremendous amount of interest for Reebok. Over 18,000 shoes were sold in 2 months time as a result of Fuseideas campaign.
“This article is a validation for the path that we have taken for Fuseideas,” said Dennis Franczak, CEO of Fuseideas. “Too many agencies sacrifice the creative process when trying to do digital branding and ad work. To succeed, you need technological people with a strong creative vision and the ability to integrate the two aspects during the design process.”
The article adds to the landslide of praise that the three year old agency has received. In November 2008, Fuseideas received two prestigious Silver Mark Awards for creative design work for Comcast and HBO. Fuseideas also won a New England Publicity Club Bell Ringer award for Decathalon and was selected for the NAMIC award for multicultural marketing for work completed on behalf of Comcast.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has worked with a brand-name companies like Disney, Massport, Comcast, ESPN, Reebok, HBO and Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
# # #
4/7/09
FUSEIDEAS HIRES DIRECTOR OF PUBLIC RELATIONS
Laura Ackerman to Lead Growth of Public Relations Practice
SOMERVILLE, MA- March 30, 2009- Fuseideas, a premier full-service advertising, interactive and public relations organization, announced that it has added Laura Ackerman as new member of the management team. As Director of Public Relations, Ackerman is charged with management and growth of all factors of the public relations department, from client service to business development and resource management.
Ackerman brings over a decade of experience in the public relations field representing companies in high technology, social media and consumer market segments. Most recently, she was Senior Public Relations Manager at Kel & Partners, a leading Web 2.0 agency. There she led the 2007-2008 award-winning Burst Media campaign and public relations efforts for companies like Iconoculture and BizUnite.
“Laura is a valuable addition to the team, and a big win for our organization,” said Dennis Franczak, CEO and founder of Fuseideas. “Her deep expertise in public relations will be a critical component in our ability to continue to grow as a true full service shop, with a full scope of marketing services.”
Prior to Kel & Partners, Ackerman was an Account Supervisor at Schwartz Communications, a large, privately-held public relations firm. Ackerman joined Schwartz in 1999 and was promoted numerous times during her tenure. Her expertise at Schwartz was in open source software, application development, virtualization, security, wireless and telecommunications. Ackerman began her career as a client associate at Peter Arnold Associates.
Throughout her career, Ackerman has placed thousands of stories in all mediums: print, online, television and new media. She has placed clients in an array of publications, ranging from the Wall Street Journal, Boston Globe, Newsweek, US News & World Report, to Vanity Fair, Entertainment Weekly, and the Associated Press, FOX News and MSNBC Power Lunch.
Ackerman holds an MBA in Business Ethics from Bentley College’s McCallum Graduate School of Business. She graduated cum laude from Brandeis University with a BA in Art History.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, MA. Fuseideas has an extensive amount of cable marketing experience, and have worked with a brand-name companies like Disney, Comcast, ESPN, Reebok, HBO and Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
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