Multimedia Battle Ushers In XBox 'Halo 3'

BRANDS AND REAL-WORLD PRODUCTS RUSHING headfirst to put virtual versions of themselves in the digital universe had better step aside for a locomotive headed in the opposite direction: Xbox's "Halo 3" is exiting the digital world, with a global campaign paradoxically aimed at making the world of the game tangible--as in 3D--with the conceit that the

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