9/17/07

Heinz Can't Get Enough Consumer-Generated Ketchup Ads

HEINZ IS GOING BACK FOR more consumer-generated ketchup spots with Take Two of its "Top This!" TV Challenge. Viewers watching Sunday night's Emmy Awards show saw the round one winner from Andrew Dobson of Wheelersburg, Ohio, who runs a one-man production shop. The spot's tagline: "The Kissable Ketchup."

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