Multimedia Battle Ushers In XBox 'Halo 3'

BRANDS AND REAL-WORLD PRODUCTS RUSHING headfirst to put virtual versions of themselves in the digital universe had better step aside for a locomotive headed in the opposite direction: Xbox's "Halo 3" is exiting the digital world, with a global campaign paradoxically aimed at making the world of the game tangible--as in 3D--with the conceit that the

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Heinz Can't Get Enough Consumer-Generated Ketchup Ads

HEINZ IS GOING BACK FOR more consumer-generated ketchup spots with Take Two of its "Top This!" TV Challenge. Viewers watching Sunday night's Emmy Awards show saw the round one winner from Andrew Dobson of Wheelersburg, Ohio, who runs a one-man production shop. The spot's tagline: "The Kissable Ketchup."

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Analysts To Time Warner: Sell AOL

TIME WARNER'S HONEYMOON WITH AOL seems to be over, as some analysts are strongly suggesting that the media company should make major moves concerning the online service. The problem? AOL has not presented a clear strategy in the higher competitive Internet advertising market.

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Nielsen: Yahoo, Veoh Way Up In Video; MySpace Trumps Facebook

NIELSEN//NETRATINGS RELEASED INFO ON AUGUST'S top 10 U.S. social networking and video sites, finding that last year's leaders for the month--NewsCorp.'s MySpace and Google's YouTube--retained the top spots.

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Salesforce Launches New Facebook Tool: FaceForce!

Web-based CRM software provider Salesforce.com has launched a Facebook application for connecting data from the two services. Appropriately named Faceforce, the application allows you to see things like your contact record (which is kept in your Salesforce.com account) side-by-side with a user’s Facebook profile, assuming they are list as a friend.

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Consumers To Advertisers: Benefit Us Or Else!

'Cause if you don't we'll be at your castle with torches and pitchforks

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Once Considered a YouTube Rival, MTV Does Away With IFilm.com

Viacom acquired the site -- once a resource for everything from movie trailers to footage of Anna Nicole Smith's latest drunken ramblings -- in October 2005 in hopes of making it a user-generated YouTube rival.

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USAToday Offers User Widgets

USATODAY.com widgets allow you to view, read, and interact with your favorite USATODAY.com content on your social network, blog, personalized page, or Web site. A widget is a free, quick, and easy way to have USATODAY.com content available on the Web sites you visit most often. Through the convenience of a USATODAY.com widget, you can read the most

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eMarketer: Pharma Industry Failing at Web 2.0

I fear that they're not the only ones.

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FUSE/Ideas Expands With Snip-its

Boston-based ad agency Fuseideas has taken on hair-care franchise Snip-its, a salon dedicated to hair cuts for children in an entertaining environment that includes video games, make-over parties and fun cartoon characters. Snip-its currently has 52 franchise locations in the U.S. including Boston, Florida, Texas, 7 new and 3 coming soon locations

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