ATLANTA / SOMERVILLE, Mass. – Fuseideas has opened an Atlanta office, according to Dennis Franczak, CEO and Founder of the independent full-service advertising agency.
The new office is part of the firm’s expansion into the Atlanta market to serve clients including Hartsfield-Jackson Atlanta Airport and the DeKalb County Board of Health.
Heading the Atlanta office is Account Director Nicole DiCharry who joins Fuseideas from CTI Media in Atlanta where she had been Senior Director, Client Services.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, Mass. Fuseideas has worked with several brand-name companies including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
# # #
Press Contact Information:
Didi Lutz
Fuseideas
561-628-7422
dlutz@fuseideas.com
6/13/11
Fuseideas Acquires Maine Agency
PORTLAND, Maine / BOSTON, Mass. – Fuseideas has acquired Portland, Maine-based Bright Matter Marketing & Public Relations, according to Dennis Franczak, CEO and Founder of Fuseideas, an independent full-service advertising agency. Terms of the deal were not disclosed.
The acquisition, the first for Fuseideas, is part of the firm’s expansion into the Northern New England market. Headquartered in Somerville and with operations in Prague and Atlanta, Fuseideas is positioned to be one of the fastest growing agencies in the Boston market.
Through this acquisition, Bright Matter LLC will become a wholly owned subsidiary of Fuseideas and will operate under as Fuseideas – Maine. Bright Matter principals Steven Mason will become Managing Director of the office and Doug Campbell will serve as Senior Art Director. They will continue to serve such clients as Bangor International Airport, the Maine Turnpike Authority, DownEast & Acadia Regional Tourism, Portland Discovery Land & Sea Tours, Sargent Corporation, Tom Dorman Realty and Project Harvest Hope.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, Mass. Fuseideas has worked with several national and international brands and organizations including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
# # #
Press Contact Information:
Didi Lutz
Fuseideas
561-628-7422
dlutz@fuseideas.com
The acquisition, the first for Fuseideas, is part of the firm’s expansion into the Northern New England market. Headquartered in Somerville and with operations in Prague and Atlanta, Fuseideas is positioned to be one of the fastest growing agencies in the Boston market.
Through this acquisition, Bright Matter LLC will become a wholly owned subsidiary of Fuseideas and will operate under as Fuseideas – Maine. Bright Matter principals Steven Mason will become Managing Director of the office and Doug Campbell will serve as Senior Art Director. They will continue to serve such clients as Bangor International Airport, the Maine Turnpike Authority, DownEast & Acadia Regional Tourism, Portland Discovery Land & Sea Tours, Sargent Corporation, Tom Dorman Realty and Project Harvest Hope.
About Fuseideas
Fuseideas is an integrated advertising, public relations and interactive marketing agency based out of Somerville, Mass. Fuseideas has worked with several national and international brands and organizations including Disney, Massport, Comcast, ESPN, Reebok, HBO and The Boston Bruins. More information and examples of Fuseideas work can be found online at www.fuseideas.com.
Twitter: @fuseideas / Facebook: Fusesideas1 / Blog: www.fuseideas.blogspot.com
# # #
Press Contact Information:
Didi Lutz
Fuseideas
561-628-7422
dlutz@fuseideas.com
3/30/11
Integrated Social Media Communications: Measurement Success!
With a multitude of social networks to feed, and maintaining relationships with digital influencers, measurement has become instrumental in the process of any SMM campaign.
Like most elements of the integrated marketing communications process, any SMM campaign should reflect a strategy that’s initially agreed upon and understood. The goals should be clear in terms of messaging, audience and potential results. As SMM expands, it must allow for changes, tweaks and much flexibility, the message should remain solid.
In the past, we measured elements of Integrated Marketing Communications (IMC), such as PR, in column inches back in the glory days of print. And while print is still valuable, it offers a different experience. The online space has opened many doors for PR to explore potential opportunities. Following the same approach, SMM campaigns should also be measured accordingly. For instance, post quality, level of engagement, conversations and comments, Klout score, and overall stats count towards an effective campaign.
At Fuseideas, we believe that social media will continue to expand and create more opportunities for businesses to communicate their message. We understand that it’s how you reach out to the right audience in order to make an impact. A solid strategy with good client/agency communication that is backed up with strong measurement elements has the power to make a tremendous difference in the long term.
Like most elements of the integrated marketing communications process, any SMM campaign should reflect a strategy that’s initially agreed upon and understood. The goals should be clear in terms of messaging, audience and potential results. As SMM expands, it must allow for changes, tweaks and much flexibility, the message should remain solid.
In the past, we measured elements of Integrated Marketing Communications (IMC), such as PR, in column inches back in the glory days of print. And while print is still valuable, it offers a different experience. The online space has opened many doors for PR to explore potential opportunities. Following the same approach, SMM campaigns should also be measured accordingly. For instance, post quality, level of engagement, conversations and comments, Klout score, and overall stats count towards an effective campaign.
At Fuseideas, we believe that social media will continue to expand and create more opportunities for businesses to communicate their message. We understand that it’s how you reach out to the right audience in order to make an impact. A solid strategy with good client/agency communication that is backed up with strong measurement elements has the power to make a tremendous difference in the long term.
3/22/11
Redefining ROI for your social campaigns
Just when we think that social networks have found their niche, they keep evolving. The moment we think we have commanded the process of feeding the big social media monsters, a new network pops up changing the game -- even if it is for a little while. Blogs continue to enter the space, and their viral legs are becoming longer. And these days, our online presence speaks mountains about our work as digital marketers. We have more conversations online, and we are more interested in what others are thinking, buying, and "liking" in our social networks. Essentially, social media success is about relationships.
This idea about managing and nurturing online relationships affects how we determine the success of social media campaigns. It's no longer about ROI -- as digital marketers and social media PR professionals, we evaluate ROR: return on relationships.
ROR is about:
* Rewarding relationships with digital influencers, whether on Facebook and Twitter, bloggers, or Foursquare mayors
* Social media shopping and finding the right influencers to build a long term relationship with; there are so many out there, it's important to be selective and strategic about who you are reaching out to
* Evaluating and monitoring the level of engagement on the networks -- how is the message being received? Do the topics create new conversations and stir up interest?
* Being genuine in the digital space is the most effective way to penetrate the client's message
* Maintaining a strong message and ensuring others understand it well enough to start new conversations or post related content
* Nurturing online relationships just like you would face-to-face
* Treating bloggers like real journalists and rewarding their content; don't bribe them for blogging
* Establishing long-term relationships in the digital space as it grows and evolves
* Measuring the return and time invested in each of those relationships in terms of impressions, posts, conversations, viral penetration
ROR concepts are mainly derived from traditional communications tactics and relationship-building techniques. What makes online social networking different is the absence of observing body language and simple semantics. By cultivating the right online relationships with persistence and a genuine approach, those barriers are slowly uplifted and the results can be tremendous.
ROR on Facebook
Whether it's a fan page or a personal network, you build relationships with those who friend you and interact. While only 10 to 15 percent of that network generally engages on Facebook content, those numbers can fluctuate depending on the level of quality posts and content on the page. Measuring the number of "likes" gives you an indication that you're on the right track with your content, but still not enough for friends and fans to comment or start a new conversation. If you get a comment on a post, keep it going. Ask more questions to show interest. More friends and fans will read the thread and perhaps join in on the conversation. Or, they might share it on their pages. And, if not this time, maybe next time. Meanwhile, you just got a "return" on that post. It's that simple.
ROR on Twitter
Since Twitter networks are largely global and involve primarily followers who we don't know, the approach and ROR is evaluated differently. Uploading photos, sharing links, and retweeting are ways to start a conversation whether via direct message or right on TweetDeck. Either way, once you start building quality followers who retweet and comment on your tweets, then you know your message is getting out. Klout is a good measurement tool about how influencial people are on the web, which helps determine who to establish relationships with and potentially see a higher return.
ROR with bloggers
This is more PR related in the digital space. Relationships with bloggers must be nurtured, just as PR people nurture their journalist connections in magazines. Bloggers keep growing, and their impact is incredible; they post immediately, and messages go out on social networks in an instant. Building a solid relationship with the right bloggers gets you consistent exposure to other digital influencers who will share the message with their networks and comment on the post -- hopefully starting new conversations.
Quality vs. quantity
Return on relationships is also about measuring quality vs. quantity. While it is great to have 5,000 followers on Twitter, what makes a real difference is the level of engagement. If followers are starting conversations and sharing stories, opinions, and commenting on a topic, that shows solid interest -- and the content becomes high quality. If responses to topics are all about one-liners, such as "good post" or "I agree," then those don't really penetrate the network to a deeper level.
As a digital marketer, I think that ROR is the new ROI in the digital space. As new conversations come out of old ones, and as more fans and followers engage on social media, there is little room for stale posts and over-discussed topics. Keep a solid list of cutting-edge things to talk about and sound interested in your message. Just like a yawn or a smile, enthusiasm on social media is also contagious.
Dennis Franczak is the CEO and president of Fuseideas.
This idea about managing and nurturing online relationships affects how we determine the success of social media campaigns. It's no longer about ROI -- as digital marketers and social media PR professionals, we evaluate ROR: return on relationships.
ROR is about:
* Rewarding relationships with digital influencers, whether on Facebook and Twitter, bloggers, or Foursquare mayors
* Social media shopping and finding the right influencers to build a long term relationship with; there are so many out there, it's important to be selective and strategic about who you are reaching out to
* Evaluating and monitoring the level of engagement on the networks -- how is the message being received? Do the topics create new conversations and stir up interest?
* Being genuine in the digital space is the most effective way to penetrate the client's message
* Maintaining a strong message and ensuring others understand it well enough to start new conversations or post related content
* Nurturing online relationships just like you would face-to-face
* Treating bloggers like real journalists and rewarding their content; don't bribe them for blogging
* Establishing long-term relationships in the digital space as it grows and evolves
* Measuring the return and time invested in each of those relationships in terms of impressions, posts, conversations, viral penetration
ROR concepts are mainly derived from traditional communications tactics and relationship-building techniques. What makes online social networking different is the absence of observing body language and simple semantics. By cultivating the right online relationships with persistence and a genuine approach, those barriers are slowly uplifted and the results can be tremendous.
ROR on Facebook
Whether it's a fan page or a personal network, you build relationships with those who friend you and interact. While only 10 to 15 percent of that network generally engages on Facebook content, those numbers can fluctuate depending on the level of quality posts and content on the page. Measuring the number of "likes" gives you an indication that you're on the right track with your content, but still not enough for friends and fans to comment or start a new conversation. If you get a comment on a post, keep it going. Ask more questions to show interest. More friends and fans will read the thread and perhaps join in on the conversation. Or, they might share it on their pages. And, if not this time, maybe next time. Meanwhile, you just got a "return" on that post. It's that simple.
ROR on Twitter
Since Twitter networks are largely global and involve primarily followers who we don't know, the approach and ROR is evaluated differently. Uploading photos, sharing links, and retweeting are ways to start a conversation whether via direct message or right on TweetDeck. Either way, once you start building quality followers who retweet and comment on your tweets, then you know your message is getting out. Klout is a good measurement tool about how influencial people are on the web, which helps determine who to establish relationships with and potentially see a higher return.
ROR with bloggers
This is more PR related in the digital space. Relationships with bloggers must be nurtured, just as PR people nurture their journalist connections in magazines. Bloggers keep growing, and their impact is incredible; they post immediately, and messages go out on social networks in an instant. Building a solid relationship with the right bloggers gets you consistent exposure to other digital influencers who will share the message with their networks and comment on the post -- hopefully starting new conversations.
Quality vs. quantity
Return on relationships is also about measuring quality vs. quantity. While it is great to have 5,000 followers on Twitter, what makes a real difference is the level of engagement. If followers are starting conversations and sharing stories, opinions, and commenting on a topic, that shows solid interest -- and the content becomes high quality. If responses to topics are all about one-liners, such as "good post" or "I agree," then those don't really penetrate the network to a deeper level.
As a digital marketer, I think that ROR is the new ROI in the digital space. As new conversations come out of old ones, and as more fans and followers engage on social media, there is little room for stale posts and over-discussed topics. Keep a solid list of cutting-edge things to talk about and sound interested in your message. Just like a yawn or a smile, enthusiasm on social media is also contagious.
Dennis Franczak is the CEO and president of Fuseideas.
3/21/11
The Power of Klout
The Power of Klout; Is it Hype?
Klout is becoming popular all around, there's even reference to not dating someone who has a low Klout score! What is the big hype about this measurement tool and what does it determine?
It makes sense to know how you measure up to others in the digital space. Klout is able to track and measure how potent your digital influence is, from what you share, post, and comment on. Klout isn't about measuring popularity though, it's about influence. Content that is posted matters and has an impace, so it determines how influencial it is.
From an agency perspective, Klout helps us guide and evaluate a social media and any content related campaign more efficiently. It's a growing measurement tool that has a lot of potential and at Fuseideas we think it will continue to help us determine levels of influence for our clients.
www.twitter.com/fuseideas
Klout is becoming popular all around, there's even reference to not dating someone who has a low Klout score! What is the big hype about this measurement tool and what does it determine?
It makes sense to know how you measure up to others in the digital space. Klout is able to track and measure how potent your digital influence is, from what you share, post, and comment on. Klout isn't about measuring popularity though, it's about influence. Content that is posted matters and has an impace, so it determines how influencial it is.
From an agency perspective, Klout helps us guide and evaluate a social media and any content related campaign more efficiently. It's a growing measurement tool that has a lot of potential and at Fuseideas we think it will continue to help us determine levels of influence for our clients.
www.twitter.com/fuseideas
3/2/11
Why ROR is the new ROI in the digital space
ROI is the first thing clients measure to evaluate a social media campaign. With social media expanding to a phenomenally fast rate, with the digital space gaining ground from print and traditional media... is it really about ROI or ROR?
Return on Relationships, or ROR, is a fairly new concept that has been present in traditional communications and is now applied to the digital space, including social networks and the blogosphere. With our ability to measure the effectiveness of social media during the course of a campaign, ROR becomes a vital strategic concept and a solid evaluation tool. Measuring the influence your client has in the online space matters, and ways to do that include:
- Social network shopping, i.e., identifying the right networks and digital influencers to reach out to with your client's message.
- Ensure that you are crafting a strong message that will withstand viral action (and reaction)
- Quality vs. quantity. This is important, because simply tracking impressions will not give you the full picture of how the campaign is working. Post quality leads to new conversations, sharing, new posts, and an entirely new level of engagement in social media.
We are at a point in digital media where everything is about posting and sharing content. Digital marketing firms must find strategic ways to provide a growing ROR for their clients, in a space that continues to expand - unpredictably. At the same time, as more quality content is managed properly online, and as new relationships are established with the right influencers, then ROR should be able flourish.
Talk to us about how you can gain ROR in the digital space: www.fuseideas.com
Return on Relationships, or ROR, is a fairly new concept that has been present in traditional communications and is now applied to the digital space, including social networks and the blogosphere. With our ability to measure the effectiveness of social media during the course of a campaign, ROR becomes a vital strategic concept and a solid evaluation tool. Measuring the influence your client has in the online space matters, and ways to do that include:
- Social network shopping, i.e., identifying the right networks and digital influencers to reach out to with your client's message.
- Ensure that you are crafting a strong message that will withstand viral action (and reaction)
- Quality vs. quantity. This is important, because simply tracking impressions will not give you the full picture of how the campaign is working. Post quality leads to new conversations, sharing, new posts, and an entirely new level of engagement in social media.
We are at a point in digital media where everything is about posting and sharing content. Digital marketing firms must find strategic ways to provide a growing ROR for their clients, in a space that continues to expand - unpredictably. At the same time, as more quality content is managed properly online, and as new relationships are established with the right influencers, then ROR should be able flourish.
Talk to us about how you can gain ROR in the digital space: www.fuseideas.com
Why ROR is the new ROI in the digital space
ROI is the first thing clients measure to evaluate a social media campaign. With social media expanding to a phenomenally fast rate, with the digital space gaining ground from print and traditional media... is it really about ROI or ROR?
Return on Relationships, or ROR, is a fairly new concept that has been present in traditional communications and is now applied to the digital space, including social networks and the blogosphere. With our ability to measure the effectiveness of social media during the course of a campaign, ROR becomes a vital strategic concept and a solid evaluation tool. Measuring the influence your client has in the online space matters, and ways to do that include:
- Social network shopping, i.e., identifying the right networks and digital influencers to reach out to with your client's message.
- Ensure that you are crafting a strong message that will withstand viral action (and reaction)
- Quality vs. quantity. This is important, because simply tracking impressions will not give you the full picture of how the campaign is working. Post quality leads to new conversations, sharing, new posts, and an entirely new level of engagement in social media.
We are at a point in digital media where everything is about posting and sharing content. Digital marketing firms must find strategic ways to provide a growing ROR for their clients, in a space that continues to expand - unpredictably. At the same time, as more quality content is managed properly online, and as new relationships are established with the right influencers, then ROR should be able flourish.
Talk to us about how you can gain ROR in the digital space: www.fuseideas.com
Return on Relationships, or ROR, is a fairly new concept that has been present in traditional communications and is now applied to the digital space, including social networks and the blogosphere. With our ability to measure the effectiveness of social media during the course of a campaign, ROR becomes a vital strategic concept and a solid evaluation tool. Measuring the influence your client has in the online space matters, and ways to do that include:
- Social network shopping, i.e., identifying the right networks and digital influencers to reach out to with your client's message.
- Ensure that you are crafting a strong message that will withstand viral action (and reaction)
- Quality vs. quantity. This is important, because simply tracking impressions will not give you the full picture of how the campaign is working. Post quality leads to new conversations, sharing, new posts, and an entirely new level of engagement in social media.
We are at a point in digital media where everything is about posting and sharing content. Digital marketing firms must find strategic ways to provide a growing ROR for their clients, in a space that continues to expand - unpredictably. At the same time, as more quality content is managed properly online, and as new relationships are established with the right influencers, then ROR should be able flourish.
Talk to us about how you can gain ROR in the digital space: www.fuseideas.com
2/4/11
8 Social Media Metrics You Need to Succeed
Social media has entered into another year, and we anticipate more members in networks and more interaction as the sharing of information continues to grow. Depending on where you are with your business, social media marketing (SMM) should hold a place in your strategy. With 2011 seemingly moving towards a more postive economic output, CEOs want to see the value in SMM efforts. But what are the metrics for success?
Tap into new digital knowledge. Want to stay on top of the latest developments in digital marketing? Attend ad:tech San Francisco, April 11-13. Learn more.
While the number of fans and followers, along with the quantity of posts and photo tags, provides some idea of progress, these are not necessarily indicators of social media success. So how do you quantify social media efforts in a way that makes sense to clients? The following eight tips can help you determine whether you're winning or losing the social game.
1. Study incoming traffic on the web. If your client is on multiple social networks, it makes sense to note the traffic from all sources and determine which ones are driving the most visitors to the client's website, how much time they spend on the site, etc.
2. Social media post quality. This is significant because it's the core of the SMM effort. Posts that attract comments and start conversations are excellent indicators that your campaign is working. If a post interests your fans enough to comment and share with others, keep doing it. You're on to something good.
3. Keep track of fans and followers. Do you see fans come and go and your network growing and then suddenly dropping quickly? Ask yourself what you might be doing to cause this. While you should expect a margin of "bouncing" fans and followers, your overall goal should be to grow the network at a strategic pace.
4. Evaluate fan interaction. Along with post quality, it's important to note the percentage of your fans that engage with your page. If your network has 300 fans, for instance, and only 25 interact that means you have a return of less than 10 percent. Of course, that doesn't mean that more are not reading your posts, it simply means you have to tweak your posts in such a way to draw more fans into the conversation.
5. Track feedback from fans. It's a marketer's dream to be able to receive free feedback with social media these days. Capitalize on that feedback -- even if it's negative, it can be constructive. Tweak your efforts based on what responses you receive. Social media is constantly evolving, so you need to be on target with what your fans and followers expect from you. At the same time, take note of any negative comments and measure your response to them (i.e., how many negative mentions were there? How quickly was the issue resolved?)
6. Going viral. Probably one of the most obvious measures for success is how quickly and efficiently a post gets shared. Whether it's a video, an article, or a post about your client's business, the number of times people share information directly increases exposure. Just be mindful when you post something in the social-sphere, because once it's out there, it's there for good.
7. Does your client use social media? This might sound silly, but in order for CEOs to understand the power of social media, they have to try it themselves. Whether it's their blog, Twitter, LinkedIn, or Facebook, it helps when your client understands the concept when evaluating a SMM campaign.
8. Don't forget your blogs. With Facebook and Twitter as the main social media monsters that companies like to track these days, it's still important to track blog comments as well. Keep track of voting on blogs and definitely respond to comments as they come in. Blogs are valuable information sources for website visitors and make for good quality social media posts.
Measuring success in social media will depend on the goals you set with your client. Set realistic expectations over a period of time and determine the measurement criteria in advance. This will help you track your campaign as it goes, and hopefully you will exceed client expectations!
Dennis Franczak is president and CEO of Fuseideas.
Tap into new digital knowledge. Want to stay on top of the latest developments in digital marketing? Attend ad:tech San Francisco, April 11-13. Learn more.
While the number of fans and followers, along with the quantity of posts and photo tags, provides some idea of progress, these are not necessarily indicators of social media success. So how do you quantify social media efforts in a way that makes sense to clients? The following eight tips can help you determine whether you're winning or losing the social game.
1. Study incoming traffic on the web. If your client is on multiple social networks, it makes sense to note the traffic from all sources and determine which ones are driving the most visitors to the client's website, how much time they spend on the site, etc.
2. Social media post quality. This is significant because it's the core of the SMM effort. Posts that attract comments and start conversations are excellent indicators that your campaign is working. If a post interests your fans enough to comment and share with others, keep doing it. You're on to something good.
3. Keep track of fans and followers. Do you see fans come and go and your network growing and then suddenly dropping quickly? Ask yourself what you might be doing to cause this. While you should expect a margin of "bouncing" fans and followers, your overall goal should be to grow the network at a strategic pace.
4. Evaluate fan interaction. Along with post quality, it's important to note the percentage of your fans that engage with your page. If your network has 300 fans, for instance, and only 25 interact that means you have a return of less than 10 percent. Of course, that doesn't mean that more are not reading your posts, it simply means you have to tweak your posts in such a way to draw more fans into the conversation.
5. Track feedback from fans. It's a marketer's dream to be able to receive free feedback with social media these days. Capitalize on that feedback -- even if it's negative, it can be constructive. Tweak your efforts based on what responses you receive. Social media is constantly evolving, so you need to be on target with what your fans and followers expect from you. At the same time, take note of any negative comments and measure your response to them (i.e., how many negative mentions were there? How quickly was the issue resolved?)
6. Going viral. Probably one of the most obvious measures for success is how quickly and efficiently a post gets shared. Whether it's a video, an article, or a post about your client's business, the number of times people share information directly increases exposure. Just be mindful when you post something in the social-sphere, because once it's out there, it's there for good.
7. Does your client use social media? This might sound silly, but in order for CEOs to understand the power of social media, they have to try it themselves. Whether it's their blog, Twitter, LinkedIn, or Facebook, it helps when your client understands the concept when evaluating a SMM campaign.
8. Don't forget your blogs. With Facebook and Twitter as the main social media monsters that companies like to track these days, it's still important to track blog comments as well. Keep track of voting on blogs and definitely respond to comments as they come in. Blogs are valuable information sources for website visitors and make for good quality social media posts.
Measuring success in social media will depend on the goals you set with your client. Set realistic expectations over a period of time and determine the measurement criteria in advance. This will help you track your campaign as it goes, and hopefully you will exceed client expectations!
Dennis Franczak is president and CEO of Fuseideas.
1/27/11
Fuseideas partners with CTI Media in Atlanta to kickoff Full-Service Media Campaign for Hartsfield-Jackson Atlanta International Airport
Fuseideas and CTI Media have joined forces and have just been named agency of record for Hartfield-Jackson Atlanta International Airport. This multi-tiered media project includes creative design and advertising, online interactive initiatives, and facilitating social media to support the airport's communications efforts.
"We have a tremendous team in place and are excited about working with Atlanta Airport," said Dennis Franczak, CEO of Fuseideas. "It is wonderful to see major airport hubs embrace social media's growing popularity."
"We have a tremendous team in place and are excited about working with Atlanta Airport," said Dennis Franczak, CEO of Fuseideas. "It is wonderful to see major airport hubs embrace social media's growing popularity."
1/25/11
FUSEIDEAS HIRES SUZANNE WORTHINGTON AS INTERACTIVE DESIGNER
SOMERVILLE, MA – January 20, 2011 – Fuseideas, a premier full-service advertising, interactive and public relations agency, has added Suzanne Worthington as new member of the Creative team.
As a recent grad of Boston University, Worthington has joined the Fuseideas team and bringing in a powerhouse of skills; fresh ideas, creative energy and enthusiasm to the award winning agency’s team. Worthington’s experience covers a range of media and creative tools, while working on clients such as Members First Inc. Maine Office of Tourism, Comcast, Collette Vacations, and the City of Charleston Department of Cultural Affairs. Prior to joining Fuseideas, and while at Boston University, Worthington assumed roles on the Executive Board and as an Art Supervisor at BU’s prestigious AdLab.
“Suzanne’s creative approach and client expertise is what we are looking for at Fuseideas, especially as we grow our agency in the face of a new decade,” said Dennis Franczak, CEO and founder of Fuseideas. “Her enthusiasm and experience with various lifestyle and travel clients provides our agency with a window to new opportunities for growth and new business.”
Twitter: @fuseideas / Facebook: Fusesideas1
As a recent grad of Boston University, Worthington has joined the Fuseideas team and bringing in a powerhouse of skills; fresh ideas, creative energy and enthusiasm to the award winning agency’s team. Worthington’s experience covers a range of media and creative tools, while working on clients such as Members First Inc. Maine Office of Tourism, Comcast, Collette Vacations, and the City of Charleston Department of Cultural Affairs. Prior to joining Fuseideas, and while at Boston University, Worthington assumed roles on the Executive Board and as an Art Supervisor at BU’s prestigious AdLab.
“Suzanne’s creative approach and client expertise is what we are looking for at Fuseideas, especially as we grow our agency in the face of a new decade,” said Dennis Franczak, CEO and founder of Fuseideas. “Her enthusiasm and experience with various lifestyle and travel clients provides our agency with a window to new opportunities for growth and new business.”
Twitter: @fuseideas / Facebook: Fusesideas1
12/20/10
Fuseideas to Create 2011 Thank You Video to Dana-Farber Donors
Fuseideas has been hired by Dana-Farber Cancer Institute to create and deliver the Celebration Video for the “Mission More Possible” event to be held in April 2011, which acknowledges and thanks the organization's donors.
Award winning Fuseideas is tasked with the production and delivery of the video. The agency's team will creatively refine and direct the celebration video to include script, storyboards, and other media materials that will support its production.
"We are excited to work with Dana-Farber on this exceptional creative initiative," said Dennis Franczak, CEO of Fuseideas. "At Fuseideas, we are pleased to have been selected to produce such a meaningful communication vehicle that will celebrate and acknowledge Dana-Farber's donors and all their hard work."
For more information on Dana-Farber visit: http://www.dana-farber.org/
Award winning Fuseideas is tasked with the production and delivery of the video. The agency's team will creatively refine and direct the celebration video to include script, storyboards, and other media materials that will support its production.
"We are excited to work with Dana-Farber on this exceptional creative initiative," said Dennis Franczak, CEO of Fuseideas. "At Fuseideas, we are pleased to have been selected to produce such a meaningful communication vehicle that will celebrate and acknowledge Dana-Farber's donors and all their hard work."
For more information on Dana-Farber visit: http://www.dana-farber.org/
12/12/10
Fuseideas introduces Metrostyle to StyleBoston TV
Award-winning Fuseideas proudly introduced Metrostyle to the increasingly popular StyleBoston TV program in the last quarter of 2010 with a broadcast ad campaign. Metrostyle is a division of Boston Apparel Group, targeting stylish women ages 35-54 with a unique look. The program was initially aired on NECN, local cable, and has since moved to ABC, and then created the sponsorship.
The two 15sec spots aired during programming as bookends going in and out of StyleBoston TV. The focus of the spots was on winter blues with Metrostyle, that added color, style and flare into the season, and will continue to air through March 2011.
As part of the outreach, Metrostyle also sponsored the StyleBoston host announcement party in November 2010, where the popular show's new host was selected. Metrostyle also provided the apparel the StyleBoston hosts for the event.
The two 15sec spots aired during programming as bookends going in and out of StyleBoston TV. The focus of the spots was on winter blues with Metrostyle, that added color, style and flare into the season, and will continue to air through March 2011.
As part of the outreach, Metrostyle also sponsored the StyleBoston host announcement party in November 2010, where the popular show's new host was selected. Metrostyle also provided the apparel the StyleBoston hosts for the event.
9/8/10
Fuseideas partners with Collette Vacations to launch new product, Explorations
Fuseideas has partnered with Collette Vacations to launch their new brand, Explorations.
Explorations Touring offers guided, luxury small group tours to numerous locations around the world. The website, at www.explorationstouring.com allows users to browse locations and itineraries and book their vacation immediately online.
“We are extremely excited to have worked with Collette Vacations on this brand launch” said Dennis Franczak, CEO of Fuseideas. “The website design gives users an extensive array of visual experience so they can truly understand what the Explorations brand is all about.”
The website launched at the end of August and marketing is supporting the launch via print, online and search engine optimization and search engine marketing.
About Collette Vacations
Based in Pawtucket, RI and launched in 1909, Collette Vacations is a international leader in group tours and vacation packages. Collette Vacations has offices in three countries and offers tours to all 7 continents, yet it is still very much a family business.
Explorations Touring offers guided, luxury small group tours to numerous locations around the world. The website, at www.explorationstouring.com allows users to browse locations and itineraries and book their vacation immediately online.
“We are extremely excited to have worked with Collette Vacations on this brand launch” said Dennis Franczak, CEO of Fuseideas. “The website design gives users an extensive array of visual experience so they can truly understand what the Explorations brand is all about.”
The website launched at the end of August and marketing is supporting the launch via print, online and search engine optimization and search engine marketing.
About Collette Vacations
Based in Pawtucket, RI and launched in 1909, Collette Vacations is a international leader in group tours and vacation packages. Collette Vacations has offices in three countries and offers tours to all 7 continents, yet it is still very much a family business.
Fuseideas scores in women’s fashion with Chadwicks
Fuseideas will be working with Boston Apparel Group on a new fall campaign for their Chadwicks brand.
Chadwicks is a flagship brand of Boston Apparel Group and features a wide variety of women’s fashion styles for women of all types and sizes. Their current tagline is “Great Style is Possible.”
“We are extremely excited to partner with the Chadwicks brand team on this project,” said Dennis Franczak, CEO of Fuseideas. “The energy of their in-house team combined with our creative ideas will make this a powerful campaign. We’re honored to partner with them to develop a great campaign.”
Work will break in early October in select markets in the US and will primarily be online and print.
Chadwicks is a flagship brand of Boston Apparel Group and features a wide variety of women’s fashion styles for women of all types and sizes. Their current tagline is “Great Style is Possible.”
“We are extremely excited to partner with the Chadwicks brand team on this project,” said Dennis Franczak, CEO of Fuseideas. “The energy of their in-house team combined with our creative ideas will make this a powerful campaign. We’re honored to partner with them to develop a great campaign.”
Work will break in early October in select markets in the US and will primarily be online and print.
7/2/10
Fuseideas Executes 2010 World Cup Campaign for Univision
(Somerville, MA) June 24, 2010 -- Fuseideas has created and executed a successful Hispanic Affiliate trade campaign for Univision for creative delivery of the 2010 FIFA World Cup.
Via the landing page www.univisionshotatglory.com that was built, Univision was able to uniquely deliver the World Cup games on all three networks in HD, On Demand and Online. Those who registered on the website received promotional gifts (a soccer ball, while supplies last) from Univision Networks.
The interactive campaign named “The Highest Definition Of Glory,” referring to the 2010 FIFA World Cup, was published in print and online, including Multichannel Merchant.
Our idea was to roadblock the entire site so we owned all the ads on the site. We are doing this on very finite days in the campaign and it has proven to be very effective.
The campaign will run through the World Cup and Univision has already garnered positive campaign results and notoriety in the business press.
Via the landing page www.univisionshotatglory.com that was built, Univision was able to uniquely deliver the World Cup games on all three networks in HD, On Demand and Online. Those who registered on the website received promotional gifts (a soccer ball, while supplies last) from Univision Networks.
The interactive campaign named “The Highest Definition Of Glory,” referring to the 2010 FIFA World Cup, was published in print and online, including Multichannel Merchant.
Our idea was to roadblock the entire site so we owned all the ads on the site. We are doing this on very finite days in the campaign and it has proven to be very effective.
The campaign will run through the World Cup and Univision has already garnered positive campaign results and notoriety in the business press.
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