Fuseideas Recognized in The New York Times for Work on Bermuda Campaign
WINCHESTER, MA – September 20 – Fuseideas was recently recognized in The New York Times for the agency’s work with the Bermuda Department of Tourism’s new campaign. Appearing in Business Day section, the article profiles the campaign ‘So much more,’ which was unveiled in August. ‘So much more’ was developed to showcase Bermuda beyond its pink sand beaches and proximity to the United States, highlighting adventure, culture, history, golf, and restaurants, to name just a few.
Excerpt from The New York Times:
“Our campaign approach is classic, with a modern twist,” says Dennis Franczak, chief executive at Fuseideas, the twist being “the surprises that people don’t expect.”
“The idea is to experience Bermuda through the eyes of the people who live there, the people who are visiting,” he adds, which will reveal the attractions beyond “sand and beaches” that include “dining, scuba diving, fishing, exploring caves, cliff diving, golf.”
An ad from the new tourism campaign
"All those involved with the campaign want to “debunk myths about Bermuda,” Mr. Franczak says, and tell would-be visitors: “‘You thought it was your grandmother’s Bermuda, but it’s not. It’s more.’”"
View the article online at: http://www.nytimes.com/2012/08/27/business/media/bermudas-new-pitch-is-short-so-much-more-campaign-spotlight.html?ref=media
