Recognized for marketing excellence for “Game of Thrones”
HBO Latin America project
ORLANDO, FL – October 20, 2012 – Fuseideas, a premier full-service advertising and interactive agency based in Winchester, Mass., received a Gold Mark Award for their “Game of Thrones” marketing kit developed for HBO Latin America. The annual Mark Awards recognize achievement and excellence in marketing from networks, cable companies, and their agencies.
This breakthrough promotion highlighted the series amongst HBO’s affiliate partners and clients throughout the Caribbean and South and Central America. The program was comprised of a microsite and a “Game of Thrones”- themed premium box gift, which included custom brewed and labeled craft beer, etched English ox-horn steins, hand burnt parchment paper letters sealed with HBO’s logo in wax, and more.
Previously, Fuseideas and HBO (Home Box Office) have worked together on a variety of specialized campaigns and promotion across North America and in Latin America. This is the second Mark Award Fuseideas shares with HBO Latin America and third the agency has received overall.
About Fuseideas
Fuseideas, headquartered in Winchester, MA, is an interactive marketing and integrated advertising agency focused on engagement infused with breakthrough creative, technology and analytics. With billings of $50MM, the international full-service evolved agency has offices in Boston, New York, Atlanta, Portland (Maine) and Prague. Fuseideas’ client experience includes Adidas, Comcast, Bermuda Department of Tourism, ESPN, Massachusetts State Lottery, Massport, HBO Latin America and Fox Cable Networks. More information and work examples can be found at www.fuseideas.com. Connect with Fuseideas on Facebook and Twitter.
About CTAM
CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit professional association, dedicated to helping the cable business grow. To that end, CTAM provides consumer research, an interactive executive innovation series, conferences, awards and the “CTAM SmartBrief” to its individual members. On behalf of 90 corporate members, the organization leads the Advanced Cable Solutions Consortium and Business Services Council, and facilitates national cooperative marketing efforts, including the Cable Mover Hotline® and Movies On Demand® initiatives. The corporate website is www.ctam.com and CTAM can be found on Facebook, LinkedIn and Twitter.
About HBO
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world’s most successful pay–TV service, providing the two television services HBO® and Cinemax® to approximately 93 million subscribers worldwide. The services offer the most popular subscription video–on–demand products, HBO On Demand® and Cinemax On Demand® as well as HBO GO® and MAX GO®, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video–on–demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.
Contacts:
Sarah Taylor, Public Relations Assistant, 617-776-5800 / staylor@fuseideas.com
