Fuseideas was recently honored with two Silver Mark Awards

Fuseideas was recently honored with two Silver Mark Awards on November 9th, the 25th anniversary of the annual awards ceremony. The Mark Awards recognize outstanding achievement and excellence in marketing from networks, cable companies, and suppliers. There were 56 gold and 116 silver winners selected out of more than 900 entries.
“We are thrilled to see some our work honored by the cable industry,” said Dennis Franczak, president of the Boston-based agency. “We do so much work in the business that it really validates us when we get recognized for the great work we do.”
Fuseideas won silver awards in the Affiliate Marketing Kit and Direct Mail categories for their work with HBO Latin America and Comcast, respectively.
The project for HBO Latin America promoted their original series entitled “Capadocia." As part of the project, Fuseideas developed an engaging affiliate direct mail kit that went to executives of the cable affiliates in Mexico, South America and the Caribbean. The kit included an interactive DVD, promotional t-shirt, a brochure, as well as a combination flash drive/pen that held additional assets for affiliate executives to use for grassroots promotions and marketing materials.
The Comcast project was a direct mail campaign aimed at consumers in South Asian, Filipino and Russian households in the U.S. It was designed to increase Comcast Digital Voice subscriptions in various markets across the country. The response to the direct mail was over 3% activation of Comcast’s product in those households.
Fuseideas is an integrated advertising and interactive marketing agency based out of Somerville, MA. Fuseideas has an extensive amount of cable marketing experience, and have worked with a number of networks and affiliates including Comcast, Disney, ESPN, Univision, Fox Cable Networks, HBO and NBC.