The International Paralympic Committee, Bonn, Germany, is getting support for their 2008 Sledge Hockey World Championships from Fuseideas, according to Dennis Franczak, president of the Boston-based integrated advertising and interactive marketing agency. The Tournament is being played between “A” and “B” Pool Teams at the New England Sports Center located in Marlborough, Mass. through April 5th.
Fuseideas created a :60 second commercial highlighting the games and showing some of the action from the Torino Games in 2006. The spot will run in Boston’s TDBanknorth Garden throughout the games. Creative credits belong to Creative Director Michael Durwin, editor Tara McClarney, and producer Jake DiMare.
Ten teams and 150 athletes will compete at the free event. The A Pool will have most of the teams that competed at the 2006 Torino Paralympic Winter Games including Canada, Norway, USA, Germany, Japan and Italy. The B Pool will host Estonia, Czech Republic, Poland and Korea.
Ice Sledge Hockey is the Paralympic version of Ice Hockey. Since its debut on the Paralympic Programme at the Lillehammer 1994 Winter Paralympics, it has quickly become one of the largest attractions for spectators at the Winter Paralympics. It is fast-paced, highly physical, and played by male athletes with a physical disability in the lower part of the body. In 2006, Ice Sledge Hockey is practiced by athletes in 12 countries and is governed by the IPC with co-ordination by the IPC Ice Hockey Technical Committee. It follows the rules of the International Ice Hockey Federation (IIHF) with modifications. Instead of skates, players use two-blade sledges that allow the puck to pass beneath. Players use two sticks, which have a spike-end for pushing and a blade-end for shooting
