Everyone’s favorite stuffed animal company, Vermont Teddy Bear, has picked Fuseideas to be its agency of record. The account, previously handled on a project basis by local firms, was awarded after a review of several regional and national advertising agencies.
Working with Vermont Teddy Bear’s VP of Marketing, Irene Steiner, the first assignment for the Fuseideas team will be creating a network television commercial for the company's largest holiday, Valentine's Day. The agency will also support the company’s marketing efforts with online. New television work is expected to break February 1st.
“The team at Fuseideas quickly grasped the Vermont Teddy Bear feeling of fun, love and meaningful involvement that is part of every handmade bear. I’m sure they will help us tell our story in a way that captures that spirit and I can’t wait to see the final version of our Valentine’s Day spot,” said Ms. Steiner.
The Vermont Teddy Bear Company is the nation’s largest maker of handcrafted bears, making more than 450,000 a year for its nationwide Bear-Gram® gift delivery service. For more information about The Vermont Teddy Bear Company, call 1-800-829-BEAR or log on to www.VermontTeddyBear.com.
